--- title: "Gucci: search popularity and Share of Search worldwide" description: "Gucci is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gucci" publisher: "Brandwave" --- # Gucci: search popularity and Share of Search worldwide Gucci is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gucci - **Owned by**: Kering - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among handbag brands**: 24.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handbag brands | 2 | 24.8% | 2.7M | | Sunglass brands | 1 | 29.2% | 2.7M | | Designer perfume brands | 2 | 30.3% | 2.7M | - [Handbag brands](/demand/global-en/categories/handbag-brands) - [Sunglass brands](/demand/global-en/categories/sunglass-brands) - [Designer perfume brands](/demand/global-en/categories/designer-perfume-brands) ## How has branded search demand for Gucci changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide decreased from 32.1% to 24.8%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide peaked at 32.4% in March 2026 and was lowest at 24.8% in August 2026. - Across the 11 months ending August 2026, Gucci fell from 1st to 2nd among handbag brands worldwide. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide decreased from 37% to 29.2%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide peaked at 37% in October 2025 and was lowest at 27.3% in June 2026. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide decreased from 35.4% to 30.3%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide peaked at 35.9% in April 2026 and was lowest at 30.3% in June 2026. ## How did search popularity change for handbag brands worldwide in August 2026? - In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%. - In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%. - In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%. - In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%. - In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%. ## How did search popularity change for sunglass brands worldwide in August 2026? - In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%. - In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%. - In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%. - In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%. - Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026. ## How did search popularity change for designer perfume brands worldwide in August 2026? - Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026. - Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handbag brands | 3.4M | 32.1% | 1 | | Nov 2025 | Handbag brands | 3.4M | 24.8% | 2 | | Dec 2025 | Handbag brands | 4.1M | 26.9% | 1 | | Jan 2026 | Handbag brands | 3.4M | 26.8% | 1 | | Feb 2026 | Handbag brands | 2.7M | 28.2% | 1 | | Mar 2026 | Handbag brands | 3.4M | 32.4% | 1 | | Apr 2026 | Handbag brands | 3.4M | 32.4% | 1 | | May 2026 | Handbag brands | 3.4M | 31.8% | 1 | | Jun 2026 | Handbag brands | 2.7M | 27.6% | 2 | | Jul 2026 | Handbag brands | 2.7M | 26.2% | 2 | | Aug 2026 | Handbag brands | 2.7M | 24.8% | 2 | | Sep 2026 | Handbag brands | — | — | — | | Oct 2025 | Sunglass brands | 3.4M | 37% | 1 | | Nov 2025 | Sunglass brands | 3.4M | 32.4% | 1 | | Dec 2025 | Sunglass brands | 4.1M | 35.4% | 1 | | Jan 2026 | Sunglass brands | 3.4M | 34.2% | 1 | | Feb 2026 | Sunglass brands | 2.7M | 32.4% | 1 | | Mar 2026 | Sunglass brands | 3.4M | 33.7% | 1 | | Apr 2026 | Sunglass brands | 3.4M | 30.4% | 1 | | May 2026 | Sunglass brands | 3.4M | 30.4% | 1 | | Jun 2026 | Sunglass brands | 2.7M | 27.3% | 2 | | Jul 2026 | Sunglass brands | 2.7M | 27.3% | 2 | | Aug 2026 | Sunglass brands | 2.7M | 29.2% | 1 | | Sep 2026 | Sunglass brands | — | — | — | | Oct 2025 | Designer perfume brands | 3.4M | 35.4% | 2 | | Nov 2025 | Designer perfume brands | 3.4M | 33.6% | 2 | | Dec 2025 | Designer perfume brands | 4.1M | 31.2% | 2 | | Jan 2026 | Designer perfume brands | 3.4M | 31.8% | 2 | | Feb 2026 | Designer perfume brands | 2.7M | 31.7% | 2 | | Mar 2026 | Designer perfume brands | 3.4M | 32.8% | 2 | | Apr 2026 | Designer perfume brands | 3.4M | 35.9% | 2 | | May 2026 | Designer perfume brands | 3.4M | 31.8% | 2 | | Jun 2026 | Designer perfume brands | 2.7M | 30.3% | 2 | | Jul 2026 | Designer perfume brands | 2.7M | 30.3% | 2 | | Aug 2026 | Designer perfume brands | 2.7M | 30.3% | 2 | | Sep 2026 | Designer perfume brands | — | — | — | ## How is Gucci measured? Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gucci” ## Which handbag brands compete with Gucci? - [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-gucci - [Michael Kors](/demand/global-en/brands/michael-kors): Head-to-head: /demand/global-en/compare/gucci-vs-michael-kors - [Louis Vuitton](/demand/global-en/brands/louis-vuitton): Head-to-head: /demand/global-en/compare/gucci-vs-louis-vuitton - [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/gucci-vs-kate-spade ## Who owns Gucci? Gucci is owned by Kering. Brandwave also tracks Saint Laurent, owned by the same company, worldwide. - [Kering](/demand/global-en/companies/kering): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gucci? Gucci is owned by Kering. Brandwave also tracks Saint Laurent, owned by the same company, worldwide. ## Cite this page Brandwave. "Gucci: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gucci This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gucci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.