---
title: "Griffin's: search popularity worldwide"
description: "Griffin's is a biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/griffins"
publisher: "Brandwave"
---

# Griffin's: search popularity worldwide

Griffin's is a biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Griffin's
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among muesli bars brands**: 0.14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Muesli bars brands | 4 | 0.14% | 260 |

- [Muesli bars brands](/demand/global-en/categories/muesli-bars-brands)

## How has branded search demand for Griffin's changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Griffin's worldwide fell from 390 to 260.
- Across the 12 months ending September 2026, Griffin's’ estimated Share of Search among muesli bars brands worldwide held steady, from 0.18% to 0.14%.

## How did search popularity change for muesli bars brands worldwide in September 2026?

- In September 2026, Arnott's gained estimated Share of Search among muesli bars brands worldwide, from 89.1% to 90.8%.
- In September 2026, Brookfarm lost estimated Share of Search among muesli bars brands worldwide, from 9.8% to 8.1%.
- Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
- Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Muesli bars brands | 390 | 0.18% | 4 |
| Nov 2025 | Muesli bars brands | 320 | 0.12% | 4 |
| Dec 2025 | Muesli bars brands | 320 | 0.1% | 4 |
| Jan 2026 | Muesli bars brands | 320 | 0.14% | 4 |
| Feb 2026 | Muesli bars brands | 260 | 0.17% | 4 |
| Mar 2026 | Muesli bars brands | 390 | 0.21% | 4 |
| Apr 2026 | Muesli bars brands | 320 | 0.17% | 4 |
| May 2026 | Muesli bars brands | 320 | 0.17% | 4 |
| Jun 2026 | Muesli bars brands | 390 | 0.21% | 4 |
| Jul 2026 | Muesli bars brands | 320 | 0.18% | 4 |
| Aug 2026 | Muesli bars brands | 320 | 0.17% | 4 |
| Sep 2026 | Muesli bars brands | 260 | 0.14% | 4 |

## How is Griffin's measured?

Brandwave collects information about searches that people make online using Griffin's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “griffin s”

## Which muesli bars brands compete with Griffin's?

- [Arnott's](/demand/global-en/brands/arnotts): Head-to-head: /demand/global-en/compare/arnotts-vs-griffins
- [Brookfarm](/demand/global-en/brands/brookfarm): Head-to-head: /demand/global-en/compare/brookfarm-vs-griffins
- [Carman's](/demand/global-en/brands/carmans): Head-to-head: /demand/global-en/compare/carmans-vs-griffins

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Griffin's: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/griffins

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/griffins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.