---
title: "Grey Goose: search popularity worldwide"
description: "Grey Goose is a vodka brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/grey-goose"
publisher: "Brandwave"
---

# Grey Goose: search popularity worldwide

Grey Goose is a vodka brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Grey Goose
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among vodka brands**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vodka brands | 3 | 16.7% | 368K |

- [Vodka brands](/demand/global-en/categories/vodka-brands)

## How has branded search demand for Grey Goose changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Grey Goose worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide increased from 15.2% to 16.7%.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide peaked at 19.4% in December 2025 and was lowest at 15.2% in October 2025.

## How did search popularity change for vodka brands worldwide in September 2026?

- In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 34.6% to 37.4%.
- In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 15.5% to 16.7%.
- In September 2026, Belvedere lost estimated Share of Search among vodka brands worldwide, from 42.1% to 37.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vodka brands | 301K | 15.2% | 3 |
| Nov 2025 | Vodka brands | 301K | 16.1% | 3 |
| Dec 2025 | Vodka brands | 450K | 19.4% | 3 |
| Jan 2026 | Vodka brands | 368K | 19% | 3 |
| Feb 2026 | Vodka brands | 301K | 19.1% | 3 |
| Mar 2026 | Vodka brands | 301K | 16.4% | 3 |
| Apr 2026 | Vodka brands | 301K | 15.2% | 3 |
| May 2026 | Vodka brands | 368K | 16.5% | 3 |
| Jun 2026 | Vodka brands | 368K | 16.6% | 3 |
| Jul 2026 | Vodka brands | 368K | 15.6% | 3 |
| Aug 2026 | Vodka brands | 368K | 15.5% | 3 |
| Sep 2026 | Vodka brands | 368K | 16.7% | 3 |

## How is Grey Goose measured?

Brandwave collects information about searches that people make online using Grey Goose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grey goose”

## Which vodka brands compete with Grey Goose?

- [Belvedere](/demand/global-en/brands/belvedere): Head-to-head: /demand/global-en/compare/belvedere-vs-grey-goose
- [Smirnoff](/demand/global-en/brands/smirnoff): Head-to-head: /demand/global-en/compare/grey-goose-vs-smirnoff
- [Cîroc](/demand/global-en/brands/ciroc): Head-to-head: /demand/global-en/compare/ciroc-vs-grey-goose
- [Stolichnaya](/demand/global-en/brands/stolichnaya): Head-to-head: /demand/global-en/compare/grey-goose-vs-stolichnaya

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Grey Goose: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/grey-goose

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/grey-goose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.