---
title: "Gregory: search popularity and Share of Search worldwide"
description: "Gregory offers backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/gregory-backpacks"
publisher: "Brandwave"
---

# Gregory: search popularity and Share of Search worldwide

Gregory offers backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gregory
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hiking backpack brands**: 16.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hiking backpack brands | 2 | 16.9% | 29.2K |

- [Hiking backpack brands](/demand/global-en/categories/hiking-backpack-brands)

## How has branded search demand for Gregory changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gregory worldwide rose from 23.7K to 29.2K.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide increased from 16.1% to 16.9%.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide peaked at 17.1% in February 2026 and was lowest at 14.5% in December 2025.

## How did search popularity change for hiking backpack brands worldwide in August 2026?

- Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
- Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.
- Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
- Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hiking backpack brands | 23.7K | 16.1% | 2 |
| Nov 2025 | Hiking backpack brands | 23.4K | 15.1% | 2 |
| Dec 2025 | Hiking backpack brands | 19.2K | 14.5% | 3 |
| Jan 2026 | Hiking backpack brands | 24.8K | 16% | 2 |
| Feb 2026 | Hiking backpack brands | 25.2K | 17.1% | 2 |
| Mar 2026 | Hiking backpack brands | 24K | 14.7% | 3 |
| Apr 2026 | Hiking backpack brands | 23.7K | 15% | 3 |
| May 2026 | Hiking backpack brands | 28.9K | 16.7% | 3 |
| Jun 2026 | Hiking backpack brands | 24K | 14.8% | 3 |
| Jul 2026 | Hiking backpack brands | 28.9K | 16.7% | 2 |
| Aug 2026 | Hiking backpack brands | 29.2K | 16.9% | 2 |
| Sep 2026 | Hiking backpack brands | — | — | — |

## How is Gregory measured?

Brandwave collects information about searches that people make online using Gregory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gregory backpack”
- “gregory com”
- “gregory hiking backpack”

## Which hiking backpack brands compete with Gregory?

- [Hyperlite Mountain Gear](/demand/global-en/brands/hyperlite-mountain-gear): Head-to-head: /demand/global-en/compare/gregory-backpacks-vs-hyperlite-mountain-gear
- [Deuter](/demand/global-en/brands/deuter): Head-to-head: /demand/global-en/compare/deuter-vs-gregory-backpacks
- [Gossamer Gear](/demand/global-en/brands/gossamer-gear): Head-to-head: /demand/global-en/compare/gossamer-gear-vs-gregory-backpacks
- [Granite Gear](/demand/global-en/brands/granite-gear): Head-to-head: /demand/global-en/compare/granite-gear-vs-gregory-backpacks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gregory: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gregory-backpacks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gregory-backpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.