---
title: "Great Place to Work: search popularity worldwide"
description: "Great Place to Work is a workplace certification body. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/great-place-to-work"
publisher: "Brandwave"
---

# Great Place to Work: search popularity worldwide

Great Place to Work is a workplace certification body. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Great Place to Work
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among employer branding platforms**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Employer branding platforms | 4 | 2.3% | 49.5K |

- [Employer branding platforms](/demand/global-en/categories/employer-branding-platforms)

## How has branded search demand for Great Place to Work changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Great Place to Work worldwide fell from 74K to 49.5K.
- Across the 11 months ending August 2026, Great Place to Work’s estimated Share of Search among employer branding platforms worldwide held steady, from 2.8% to 2.3%.

## How did search popularity change for employer branding platforms worldwide in August 2026?

- Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026.
- Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Employer branding platforms | 74K | 2.8% | 4 |
| Nov 2025 | Employer branding platforms | 74K | 2.9% | 4 |
| Dec 2025 | Employer branding platforms | 49.5K | 2.3% | 4 |
| Jan 2026 | Employer branding platforms | 60.5K | 2.2% | 4 |
| Feb 2026 | Employer branding platforms | 60.5K | 2.3% | 4 |
| Mar 2026 | Employer branding platforms | 74K | 2.8% | 4 |
| Apr 2026 | Employer branding platforms | 60.5K | 2.4% | 4 |
| May 2026 | Employer branding platforms | 60.5K | 2.8% | 4 |
| Jun 2026 | Employer branding platforms | 60.5K | 2.8% | 4 |
| Jul 2026 | Employer branding platforms | 49.5K | 2.3% | 4 |
| Aug 2026 | Employer branding platforms | 49.5K | 2.3% | 4 |
| Sep 2026 | Employer branding platforms | — | — | — |

## How is Great Place to Work measured?

Brandwave collects information about searches that people make online using Great Place to Work’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “great place to work”

## Which employer branding platforms compete with Great Place to Work?

- [Glassdoor](/demand/global-en/brands/glassdoor): Head-to-head: /demand/global-en/compare/glassdoor-vs-great-place-to-work
- [Kununu](/demand/global-en/brands/kununu): Head-to-head: /demand/global-en/compare/great-place-to-work-vs-kununu
- [BUILT](/demand/global-en/brands/built): Head-to-head: /demand/global-en/compare/built-vs-great-place-to-work
- [Comparably](/demand/global-en/brands/comparably): Head-to-head: /demand/global-en/compare/comparably-vs-great-place-to-work

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Great Place to Work: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/great-place-to-work

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/great-place-to-work. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.