--- title: "Grayl: search popularity worldwide" description: "Grayl makes water filter bottles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/grayl" publisher: "Brandwave" --- # Grayl: search popularity worldwide Grayl makes water filter bottles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Grayl - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among water filter bottles**: 0.66% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Water filter bottles | 4 | 0.66% | 12.1K | | Water filters outdoor | 2 | 7.2% | 12.1K | - [Water filter bottles](/demand/global-en/categories/water-filter-bottles) - [Water filters outdoor](/demand/global-en/categories/water-filters-outdoor) ## How has branded search demand for Grayl changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Grayl worldwide rose from 8.1K to 12.1K. - Across the 11 months ending August 2026, Grayl rose from 5th to 4th among water filter bottles worldwide. - Across the 11 months ending August 2026, Grayl’s estimated Share of Search among water filters outdoor worldwide increased from 6.2% to 7.2%. - Across the 11 months ending August 2026, Grayl’s estimated Share of Search among water filters outdoor worldwide peaked at 9.9% in May 2026 and was lowest at 5.2% in March 2026. - Across the 11 months ending August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide. ## How did search popularity change for water filter bottles worldwide in August 2026? - In August 2026, Brita gained estimated Share of Search among water filter bottles worldwide, from 29.8% to 30.9%. - In August 2026, LifeStraw gained estimated Share of Search among water filter bottles worldwide, from 6.8% to 7.6%. - In August 2026, Philips lost estimated Share of Search among water filter bottles worldwide, from 61.9% to 59.9%. - Estimated monthly branded searches for Grayl worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026. - Estimated monthly branded searches for Water-to-Go worldwide rose 18.9% over 11 measured months, from 5.9K to 7K in August 2026. - Estimated monthly branded searches for LARQ worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for water filters outdoor worldwide in August 2026? - In August 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 81.2% to 82.3%. - In August 2026, Katadyn lost estimated Share of Search among water filters outdoor worldwide, from 8.5% to 7.2%. - In August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide. - Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Water filter bottles | 8.1K | 0.49% | 5 | | Nov 2025 | Water filter bottles | 9.9K | 0.53% | 5 | | Dec 2025 | Water filter bottles | 9.9K | 0.5% | 5 | | Jan 2026 | Water filter bottles | 9.9K | 0.57% | 5 | | Feb 2026 | Water filter bottles | 8.1K | 0.55% | 5 | | Mar 2026 | Water filter bottles | 9.9K | 0.62% | 5 | | Apr 2026 | Water filter bottles | 9.9K | 0.65% | 4 | | May 2026 | Water filter bottles | 14.8K | 0.98% | 4 | | Jun 2026 | Water filter bottles | 9.9K | 0.64% | 5 | | Jul 2026 | Water filter bottles | 9.9K | 0.58% | 4 | | Aug 2026 | Water filter bottles | 12.1K | 0.66% | 4 | | Sep 2026 | Water filter bottles | — | — | — | | Oct 2025 | Water filters outdoor | 8.1K | 6.2% | 3 | | Nov 2025 | Water filters outdoor | 9.9K | 7.6% | 2 | | Dec 2025 | Water filters outdoor | 9.9K | 7.3% | 2 | | Jan 2026 | Water filters outdoor | 9.9K | 7% | 2 | | Feb 2026 | Water filters outdoor | 8.1K | 7.2% | 2 | | Mar 2026 | Water filters outdoor | 9.9K | 5.2% | 3 | | Apr 2026 | Water filters outdoor | 9.9K | 7% | 2 | | May 2026 | Water filters outdoor | 14.8K | 9.9% | 2 | | Jun 2026 | Water filters outdoor | 9.9K | 7.3% | 2 | | Jul 2026 | Water filters outdoor | 9.9K | 7% | 3 | | Aug 2026 | Water filters outdoor | 12.1K | 7.2% | 2 | | Sep 2026 | Water filters outdoor | — | — | — | ## How is Grayl measured? Brandwave collects information about searches that people make online using Grayl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “grayl” ## Which water filter bottles compete with Grayl? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/grayl-vs-philips - [Brita](/demand/global-en/brands/brita): Head-to-head: /demand/global-en/compare/brita-vs-grayl - [LifeStraw](/demand/global-en/brands/lifestraw): Head-to-head: /demand/global-en/compare/grayl-vs-lifestraw - [LARQ](/demand/global-en/brands/larq): Head-to-head: /demand/global-en/compare/grayl-vs-larq - [Water-to-Go](/demand/global-en/brands/water-to-go): Head-to-head: /demand/global-en/compare/grayl-vs-water-to-go ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Grayl: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/grayl This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/grayl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.