--- title: "Gray-Nicolls: search popularity and Share of Search worldwide" description: "Gray-Nicolls makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gray-nicolls" publisher: "Brandwave" --- # Gray-Nicolls: search popularity and Share of Search worldwide Gray-Nicolls makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gray-Nicolls - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cricket shoes**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cricket shoes | 5 | 0.05% | 27.1K | | Cricket gloves | 2 | 0.2% | 27.1K | | Cricket pads | 2 | 0.2% | 27.1K | | Cricket bat brands | 2 | 0.2% | 27.1K | | Cricket balls | 2 | 23.1% | 27.1K | - [Cricket shoes](/demand/global-en/categories/cricket-shoes) - [Cricket gloves](/demand/global-en/categories/cricket-gloves) - [Cricket pads](/demand/global-en/categories/cricket-pads) - [Cricket bat brands](/demand/global-en/categories/cricket-bat-brands) - [Cricket balls](/demand/global-en/categories/cricket-balls) ## How has branded search demand for Gray-Nicolls changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gray-Nicolls worldwide fell from 33.1K to 27.1K. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket shoes worldwide held steady, from 0.07% to 0.05%. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gloves worldwide held steady, from 0.24% to 0.2%. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket pads worldwide held steady, from 0.24% to 0.2%. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket bat brands worldwide held steady, from 0.24% to 0.2%. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide decreased from 29.6% to 23.1%. - Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide peaked at 31.7% in February 2026 and was lowest at 21.1% in July 2026. ## How did search popularity change for cricket shoes worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%. - In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%. - In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%. - In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket gloves worldwide in August 2026? - New Balance’s estimated Share of Search among cricket gloves worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket pads worldwide in August 2026? - New Balance’s estimated Share of Search among cricket pads worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket bat brands worldwide in August 2026? - New Balance’s estimated Share of Search among cricket bat brands worldwide has gained ground for 3 months in a row, from 98.9% to 99.6% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket balls worldwide in August 2026? - In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%. - In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%. - In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%. - In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%. - Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cricket shoes | 33.1K | 0.07% | 5 | | Nov 2025 | Cricket shoes | 40.5K | 0.07% | 5 | | Dec 2025 | Cricket shoes | 40.5K | 0.08% | 5 | | Jan 2026 | Cricket shoes | 40.5K | 0.09% | 5 | | Feb 2026 | Cricket shoes | 40.5K | 0.1% | 5 | | Mar 2026 | Cricket shoes | 40.5K | 0.08% | 6 | | Apr 2026 | Cricket shoes | 49.5K | 0.1% | 5 | | May 2026 | Cricket shoes | 49.5K | 0.09% | 6 | | Jun 2026 | Cricket shoes | 40.5K | 0.09% | 5 | | Jul 2026 | Cricket shoes | 27.1K | 0.06% | 5 | | Aug 2026 | Cricket shoes | 27.1K | 0.05% | 5 | | Sep 2026 | Cricket shoes | — | — | — | | Oct 2025 | Cricket gloves | 33.1K | 0.24% | 2 | | Nov 2025 | Cricket gloves | 40.5K | 0.24% | 2 | | Dec 2025 | Cricket gloves | 40.5K | 0.3% | 2 | | Jan 2026 | Cricket gloves | 40.5K | 0.36% | 2 | | Feb 2026 | Cricket gloves | 40.5K | 0.36% | 2 | | Mar 2026 | Cricket gloves | 40.5K | 0.3% | 3 | | Apr 2026 | Cricket gloves | 49.5K | 0.36% | 2 | | May 2026 | Cricket gloves | 49.5K | 0.44% | 3 | | Jun 2026 | Cricket gloves | 40.5K | 0.36% | 2 | | Jul 2026 | Cricket gloves | 27.1K | 0.24% | 2 | | Aug 2026 | Cricket gloves | 27.1K | 0.2% | 2 | | Sep 2026 | Cricket gloves | — | — | — | | Oct 2025 | Cricket pads | 33.1K | 0.24% | 2 | | Nov 2025 | Cricket pads | 40.5K | 0.24% | 2 | | Dec 2025 | Cricket pads | 40.5K | 0.3% | 2 | | Jan 2026 | Cricket pads | 40.5K | 0.36% | 2 | | Feb 2026 | Cricket pads | 40.5K | 0.36% | 2 | | Mar 2026 | Cricket pads | 40.5K | 0.3% | 3 | | Apr 2026 | Cricket pads | 49.5K | 0.36% | 2 | | May 2026 | Cricket pads | 49.5K | 0.44% | 3 | | Jun 2026 | Cricket pads | 40.5K | 0.36% | 2 | | Jul 2026 | Cricket pads | 27.1K | 0.24% | 2 | | Aug 2026 | Cricket pads | 27.1K | 0.2% | 2 | | Sep 2026 | Cricket pads | — | — | — | | Oct 2025 | Cricket bat brands | 33.1K | 0.24% | 2 | | Nov 2025 | Cricket bat brands | 40.5K | 0.24% | 2 | | Dec 2025 | Cricket bat brands | 40.5K | 0.3% | 2 | | Jan 2026 | Cricket bat brands | 40.5K | 0.36% | 2 | | Feb 2026 | Cricket bat brands | 40.5K | 0.36% | 2 | | Mar 2026 | Cricket bat brands | 40.5K | 0.3% | 3 | | Apr 2026 | Cricket bat brands | 49.5K | 0.36% | 2 | | May 2026 | Cricket bat brands | 49.5K | 0.44% | 3 | | Jun 2026 | Cricket bat brands | 40.5K | 0.36% | 2 | | Jul 2026 | Cricket bat brands | 27.1K | 0.24% | 2 | | Aug 2026 | Cricket bat brands | 27.1K | 0.2% | 2 | | Sep 2026 | Cricket bat brands | — | — | — | | Oct 2025 | Cricket balls | 33.1K | 29.6% | 2 | | Nov 2025 | Cricket balls | 40.5K | 29.5% | 2 | | Dec 2025 | Cricket balls | 40.5K | 29.6% | 2 | | Jan 2026 | Cricket balls | 40.5K | 24.8% | 2 | | Feb 2026 | Cricket balls | 40.5K | 31.7% | 2 | | Mar 2026 | Cricket balls | 40.5K | 25.9% | 3 | | Apr 2026 | Cricket balls | 49.5K | 30% | 2 | | May 2026 | Cricket balls | 49.5K | 25.9% | 3 | | Jun 2026 | Cricket balls | 40.5K | 27.3% | 2 | | Jul 2026 | Cricket balls | 27.1K | 21.1% | 2 | | Aug 2026 | Cricket balls | 27.1K | 23.1% | 2 | | Sep 2026 | Cricket balls | — | — | — | ## How is Gray-Nicolls measured? Brandwave collects information about searches that people make online using Gray-Nicolls’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gray nicolls” ## Which cricket shoes compete with Gray-Nicolls? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-gray-nicolls - [New Balance](/demand/global-en/brands/new-balance): Head-to-head: /demand/global-en/compare/gray-nicolls-vs-new-balance - [ASICS](/demand/global-en/brands/asics): Head-to-head: /demand/global-en/compare/asics-vs-gray-nicolls - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/gray-nicolls-vs-puma - [Kookaburra](/demand/global-en/brands/kookaburra): Head-to-head: /demand/global-en/compare/gray-nicolls-vs-kookaburra ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gray-Nicolls: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gray-nicolls This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gray-nicolls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.