--- title: "Granular: search popularity and Share of Search worldwide" description: "Granular is a farm management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/granular" publisher: "Brandwave" --- # Granular: search popularity and Share of Search worldwide Granular is a farm management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Granular - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among agtech**: 48.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Agtech | 1 | 48.9% | 135K | | Agronomy software | 1 | 67.4% | 135K | | Farm management software | 1 | 93.7% | 135K | - [Agtech](/demand/global-en/categories/agtech) - [Agronomy software](/demand/global-en/categories/agronomy-software) - [Farm management software](/demand/global-en/categories/farm-management-software) ## How has branded search demand for Granular changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Granular worldwide held steady at 135K. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide increased from 39.1% to 48.9%. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among agtech worldwide peaked at 48.9% in July 2026 and was lowest at 39.1% in October 2025. - Across the 11 months ending August 2026, Granular rose from 2nd to 1st among agtech worldwide. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among agronomy software worldwide increased from 58.6% to 67.4%. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among agronomy software worldwide peaked at 71.3% in July 2026 and was lowest at 53.8% in December 2025. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide increased from 91.8% to 93.7%. - Across the 11 months ending August 2026, Granular’s estimated Share of Search among farm management software worldwide peaked at 93.7% in August 2026 and was lowest at 91.3% in March 2026. ## How did search popularity change for agtech worldwide in August 2026? - Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026. - Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026. ## How did search popularity change for agronomy software worldwide in August 2026? - In August 2026, Agrian gained estimated Share of Search among agronomy software worldwide, from 26.2% to 30.2%. - In August 2026, Granular lost estimated Share of Search among agronomy software worldwide, from 71.3% to 67.4%. - Estimated monthly branded searches for Conservis worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## How did search popularity change for farm management software worldwide in August 2026? - Granular’s estimated Share of Search among farm management software worldwide has gained ground for 3 months in a row, from 91.9% to 93.7% in August 2026. - Estimated monthly branded searches for FarmLogs worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026. - Estimated monthly branded searches for Climate FieldView worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Trimble Ag worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Agtech | 135K | 39.1% | 2 | | Nov 2025 | Agtech | 135K | 43.9% | 2 | | Dec 2025 | Agtech | 110K | 43.9% | 2 | | Jan 2026 | Agtech | 135K | 44% | 2 | | Feb 2026 | Agtech | 135K | 44% | 2 | | Mar 2026 | Agtech | 135K | 39.2% | 2 | | Apr 2026 | Agtech | 135K | 43.7% | 2 | | May 2026 | Agtech | 135K | 43.7% | 2 | | Jun 2026 | Agtech | 135K | 43.9% | 2 | | Jul 2026 | Agtech | 135K | 48.9% | 1 | | Aug 2026 | Agtech | 135K | 48.9% | 1 | | Sep 2026 | Agtech | — | — | — | | Oct 2025 | Agronomy software | 135K | 58.6% | 1 | | Nov 2025 | Agronomy software | 135K | 63.1% | 1 | | Dec 2025 | Agronomy software | 110K | 53.8% | 1 | | Jan 2026 | Agronomy software | 135K | 54% | 1 | | Feb 2026 | Agronomy software | 135K | 62.9% | 1 | | Mar 2026 | Agronomy software | 135K | 62.5% | 1 | | Apr 2026 | Agronomy software | 135K | 53.8% | 1 | | May 2026 | Agronomy software | 135K | 58.6% | 1 | | Jun 2026 | Agronomy software | 135K | 67.4% | 1 | | Jul 2026 | Agronomy software | 135K | 71.3% | 1 | | Aug 2026 | Agronomy software | 135K | 67.4% | 1 | | Sep 2026 | Agronomy software | — | — | — | | Oct 2025 | Farm management software | 135K | 91.8% | 1 | | Nov 2025 | Farm management software | 135K | 92.6% | 1 | | Dec 2025 | Farm management software | 110K | 93.3% | 1 | | Jan 2026 | Farm management software | 135K | 93.4% | 1 | | Feb 2026 | Farm management software | 135K | 92.8% | 1 | | Mar 2026 | Farm management software | 135K | 91.3% | 1 | | Apr 2026 | Farm management software | 135K | 91.4% | 1 | | May 2026 | Farm management software | 135K | 91.9% | 1 | | Jun 2026 | Farm management software | 135K | 92.9% | 1 | | Jul 2026 | Farm management software | 135K | 93.6% | 1 | | Aug 2026 | Farm management software | 135K | 93.7% | 1 | | Sep 2026 | Farm management software | — | — | — | ## How is Granular measured? Brandwave collects information about searches that people make online using Granular’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “granular” ## Which agtech compete with Granular? - [Trimble](/demand/global-en/brands/trimble): Head-to-head: /demand/global-en/compare/granular-vs-trimble - [Climate FieldView](/demand/global-en/brands/climate-fieldview): Head-to-head: /demand/global-en/compare/climate-fieldview-vs-granular - [John Deere](/demand/global-en/brands/john-deere): Head-to-head: /demand/global-en/compare/granular-vs-john-deere - [Farmers Edge](/demand/global-en/brands/farmers-edge): Head-to-head: /demand/global-en/compare/farmers-edge-vs-granular - [Agrivi](/demand/global-en/brands/agrivi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Granular: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/granular This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/granular. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.