---
title: "Grant Thornton: search popularity worldwide"
description: "An audit, tax, and advisory firm with offices across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/grant-thornton-new-zealand"
publisher: "Brandwave"
---

# Grant Thornton: search popularity worldwide

An audit, tax, and advisory firm with offices across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Grant Thornton
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among accounting firms**: 98.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Accounting firms | 1 | 98.1% | 203K |

- [Accounting firms](/demand/global-en/categories/accounting-firms)

## How has branded search demand for Grant Thornton changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Grant Thornton worldwide fell from 248K to 203K.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting firms worldwide decreased from 98.6% to 98.1%.

## How did search popularity change for accounting firms worldwide in August 2026?

- In August 2026, Grant Thornton lost estimated Share of Search among accounting firms worldwide, from 98.6% to 98.1%.
- In August 2026, PwC rose from 4th to 2nd among accounting firms worldwide.
- In August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide.
- In August 2026, EY fell from 3rd to 4th among accounting firms worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Accounting firms | 248K | 98.6% | 1 |
| Nov 2025 | Accounting firms | 248K | 98.6% | 1 |
| Dec 2025 | Accounting firms | 202K | 98.6% | 1 |
| Jan 2026 | Accounting firms | 248K | 98.7% | 1 |
| Feb 2026 | Accounting firms | 248K | 98.6% | 1 |
| Mar 2026 | Accounting firms | 248K | 98.1% | 1 |
| Apr 2026 | Accounting firms | 247K | 98.6% | 1 |
| May 2026 | Accounting firms | 203K | 98.5% | 1 |
| Jun 2026 | Accounting firms | 203K | 98.4% | 1 |
| Jul 2026 | Accounting firms | 248K | 98.6% | 1 |
| Aug 2026 | Accounting firms | 203K | 98.1% | 1 |
| Sep 2026 | Accounting firms | — | — | — |

## How is Grant Thornton measured?

Brandwave collects information about searches that people make online using Grant Thornton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grant thornton”
- “grant thornton nz”

## Which accounting firms compete with Grant Thornton?

- [PwC](/demand/global-en/brands/pwc-new-zealand): Head-to-head: /demand/global-en/compare/grant-thornton-new-zealand-vs-pwc-new-zealand
- [Deloitte](/demand/global-en/brands/deloitte-new-zealand): Head-to-head: /demand/global-en/compare/deloitte-new-zealand-vs-grant-thornton-new-zealand
- [EY](/demand/global-en/brands/ey-new-zealand): Head-to-head: /demand/global-en/compare/ey-new-zealand-vs-grant-thornton-new-zealand
- [KPMG](/demand/global-en/brands/kpmg-new-zealand): Head-to-head: /demand/global-en/compare/grant-thornton-new-zealand-vs-kpmg-new-zealand
- [BDO](/demand/global-en/brands/bdo-new-zealand): Head-to-head: /demand/global-en/compare/bdo-new-zealand-vs-grant-thornton-new-zealand

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Grant Thornton: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/grant-thornton-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/grant-thornton-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.