--- title: "Grafana IRM: search popularity worldwide" description: "Incident response and on-call management in Grafana Cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/grafana-irm" publisher: "Brandwave" --- # Grafana IRM: search popularity worldwide Incident response and on-call management in Grafana Cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Grafana IRM - **Owned by**: Grafana - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among alerting platforms**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Alerting platforms | 6 | 2.4% | 2.9K | | On-call management platforms | 7 | 3.3% | 2.9K | - [Alerting platforms](/demand/global-en/categories/alerting-platforms) - [On-call management platforms](/demand/global-en/categories/on-call-management-platforms) ## Top alerting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grafana IRM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grafana IRM is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | incident.io | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Grafana IRM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Opsgenie | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rootly | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | AlertOps | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | xMatters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Splunk On-Call | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alerting platforms - Asked ChatGPT "Which alerting platform should I use?": 1. PagerDuty, 2. incident.io, 3. Grafana IRM, 4. Opsgenie - Asked ChatGPT "What are the best alerting platforms?": 1. PagerDuty, 2. incident.io, 3. Grafana IRM, 4. Better Stack, 5. Rootly - Asked ChatGPT "What's the best alerting platform for a small engineering team?": 1. Better Stack, 2. PagerDuty, 3. incident.io, 4. Grafana IRM - Searched Google, AI Overview "alerting platforms": 1. PagerDuty, 2. Opsgenie, 3. Rootly, 4. AlertOps - Searched Google, AI Overview "on call alerting": 1. PagerDuty, 2. Opsgenie, 3. Grafana IRM Not named in any answer: xMatters and Splunk On-Call. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Grafana IRM changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Grafana IRM worldwide fell from 4.2K to 2.9K. - Across the 12 months ending September 2026, Grafana IRM’s share of searches among alerting platforms worldwide decreased from 3.2% to 2.4%. - Across the 12 months ending September 2026, Grafana IRM’s share of searches among alerting platforms worldwide peaked at 3.4% in March 2026 and was lowest at 2.4% in September 2026. - Across the 12 months ending September 2026, Grafana IRM’s share of searches among on-call management platforms worldwide decreased from 4.3% to 3.3%. - Across the 12 months ending September 2026, Grafana IRM’s share of searches among on-call management platforms worldwide peaked at 4.7% in March 2026 and was lowest at 3.3% in September 2026. ## How did search popularity change for alerting platforms worldwide in September 2026? - In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%. - In September 2026, Better Stack lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%. - In September 2026, Opsgenie lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%. - In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%. - Estimated monthly branded searches for incident.io worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026. - Estimated monthly branded searches for Splunk On-Call worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026. ## How did search popularity change for on-call management platforms worldwide in September 2026? - In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches. - In September 2026, Jira Service Management gained share of searches among on-call management platforms worldwide, from 35.2% to 38.6%. - In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%. - In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%. - In September 2026, Opsgenie lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%. - In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Alerting platforms | 4.2K | 3.2% | 6 | | Nov 2025 | Alerting platforms | 3.7K | 3% | 6 | | Dec 2025 | Alerting platforms | 3.4K | 3.1% | 6 | | Jan 2026 | Alerting platforms | 3.7K | 3.3% | 6 | | Feb 2026 | Alerting platforms | 3.7K | 3% | 6 | | Mar 2026 | Alerting platforms | 4.5K | 3.4% | 6 | | Apr 2026 | Alerting platforms | 4.2K | 3.4% | 6 | | May 2026 | Alerting platforms | 4K | 3.2% | 6 | | Jun 2026 | Alerting platforms | 3.2K | 2.6% | 6 | | Jul 2026 | Alerting platforms | 3.2K | 2.6% | 6 | | Aug 2026 | Alerting platforms | 2.9K | 2.7% | 6 | | Sep 2026 | Alerting platforms | 2.9K | 2.4% | 6 | | Oct 2025 | On-call management platforms | 4.2K | 4.3% | 7 | | Nov 2025 | On-call management platforms | 3.7K | 4.3% | 7 | | Dec 2025 | On-call management platforms | 3.4K | 4.3% | 7 | | Jan 2026 | On-call management platforms | 3.7K | 4.1% | 7 | | Feb 2026 | On-call management platforms | 3.7K | 4.2% | 7 | | Mar 2026 | On-call management platforms | 4.5K | 4.7% | 7 | | Apr 2026 | On-call management platforms | 4.2K | 4.7% | 7 | | May 2026 | On-call management platforms | 4K | 4.5% | 7 | | Jun 2026 | On-call management platforms | 3.2K | 3.7% | 7 | | Jul 2026 | On-call management platforms | 3.2K | 3.7% | 7 | | Aug 2026 | On-call management platforms | 2.9K | 3.7% | 7 | | Sep 2026 | On-call management platforms | 2.9K | 3.3% | 7 | ## How are Grafana IRM’s branded searches counted? Brandwave collects information about searches that people make online using Grafana IRM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “grafana irm” - “grafana oncall” ## Which alerting platforms compete with Grafana IRM? - [PagerDuty](/demand/global-en/brands/pagerduty) - [Better Stack](/demand/global-en/brands/better-stack) - [Opsgenie](/demand/global-en/brands/opsgenie): Head-to-head: /demand/global-en/compare/grafana-irm-vs-opsgenie - [Rootly](/demand/global-en/brands/rootly): Head-to-head: /demand/global-en/compare/grafana-irm-vs-rootly - [xMatters](/demand/global-en/brands/xmatters): Head-to-head: /demand/global-en/compare/grafana-irm-vs-xmatters - [AlertOps](/demand/global-en/brands/alertops): Head-to-head: /demand/global-en/compare/alertops-vs-grafana-irm - [Splunk On-Call](/demand/global-en/brands/splunk-on-call): Head-to-head: /demand/global-en/compare/grafana-irm-vs-splunk-on-call - [incident.io](/demand/global-en/brands/incident-io) ## Who owns Grafana IRM? Grafana IRM is owned by Grafana. Brandwave also tracks Grafana and Grafana Cloud Synthetic Monitoring, owned by the same company, worldwide. - [Grafana](/demand/global-en/companies/grafana): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Grafana IRM? Grafana IRM is owned by Grafana. Brandwave also tracks Grafana and Grafana Cloud Synthetic Monitoring, owned by the same company, worldwide. ## Cite this page Brandwave. "Grafana IRM: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/grafana-irm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/grafana-irm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.