--- title: "Graco: search popularity and Share of Search worldwide" description: "Graco is a baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/graco" publisher: "Brandwave" --- # Graco: search popularity and Share of Search worldwide Graco is a baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Graco - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among child car seat brands**: 8.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Child car seat brands | 3 | 8.7% | 110K | | High chairs | 4 | 9.3% | 110K | | Baby rockers | 3 | 12% | 110K | | Baby playpens | 2 | 22.7% | 110K | | Paint sprayer brands | 2 | 30.4% | 110K | - [Child car seat brands](/demand/global-en/categories/car-seat-brand-children) - [High chairs](/demand/global-en/categories/high-chairs) - [Baby rockers](/demand/global-en/categories/baby-rockers) - [Baby playpens](/demand/global-en/categories/baby-playpens) - [Paint sprayer brands](/demand/global-en/categories/paint-sprayer-brands) ## How has branded search demand for Graco changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Graco worldwide fell from 135K to 110K. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among child car seat brands worldwide decreased from 11% to 8.7%. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide decreased from 11.3% to 9.3%. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide peaked at 11.6% in April 2026 and was lowest at 9.3% in August 2026. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide decreased from 13.7% to 12%. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide peaked at 14.6% in March 2026 and was lowest at 10.2% in December 2025. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby playpens worldwide peaked at 26.5% in March 2026 and was lowest at 19.4% in December 2025. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among paint sprayer brands worldwide peaked at 34.9% in April 2026 and was lowest at 26.4% in December 2025. ## How did search popularity change for child car seat brands worldwide in August 2026? - In August 2026, Britax overtook Joie to rank 4th among child car seat brands worldwide, at 6.7%. - Estimated monthly branded searches for Joie worldwide rose 44.3% over 11 measured months, from 57.5K to 83K in August 2026. - Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for high chairs worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%. - In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%. - In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%. - In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%. - In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%. ## How did search popularity change for baby rockers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%. - In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%. - In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%. - In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%. - Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby playpens worldwide in August 2026? - Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for paint sprayer brands worldwide in August 2026? - Estimated monthly branded searches for HomeRight worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Titan worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. - Estimated monthly branded searches for Wagner worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Child car seat brands | 135K | 11% | 3 | | Nov 2025 | Child car seat brands | 135K | 9.3% | 3 | | Dec 2025 | Child car seat brands | 110K | 10.9% | 3 | | Jan 2026 | Child car seat brands | 135K | 9.4% | 3 | | Feb 2026 | Child car seat brands | 110K | 9.2% | 3 | | Mar 2026 | Child car seat brands | 135K | 9.8% | 3 | | Apr 2026 | Child car seat brands | 135K | 10.5% | 3 | | May 2026 | Child car seat brands | 110K | 8.9% | 3 | | Jun 2026 | Child car seat brands | 110K | 9% | 3 | | Jul 2026 | Child car seat brands | 110K | 8.9% | 3 | | Aug 2026 | Child car seat brands | 110K | 8.7% | 3 | | Sep 2026 | Child car seat brands | — | — | — | | Oct 2025 | High chairs | 135K | 11.3% | 4 | | Nov 2025 | High chairs | 135K | 9.5% | 4 | | Dec 2025 | High chairs | 110K | 10% | 4 | | Jan 2026 | High chairs | 135K | 11.3% | 4 | | Feb 2026 | High chairs | 110K | 11.1% | 4 | | Mar 2026 | High chairs | 135K | 11.4% | 4 | | Apr 2026 | High chairs | 135K | 11.6% | 3 | | May 2026 | High chairs | 110K | 9.5% | 4 | | Jun 2026 | High chairs | 110K | 11% | 4 | | Jul 2026 | High chairs | 110K | 10.4% | 4 | | Aug 2026 | High chairs | 110K | 9.3% | 4 | | Sep 2026 | High chairs | — | — | — | | Oct 2025 | Baby rockers | 135K | 13.7% | 3 | | Nov 2025 | Baby rockers | 135K | 10.8% | 3 | | Dec 2025 | Baby rockers | 110K | 10.2% | 3 | | Jan 2026 | Baby rockers | 135K | 13.6% | 3 | | Feb 2026 | Baby rockers | 110K | 14.1% | 3 | | Mar 2026 | Baby rockers | 135K | 14.6% | 3 | | Apr 2026 | Baby rockers | 135K | 14.5% | 3 | | May 2026 | Baby rockers | 110K | 12.3% | 3 | | Jun 2026 | Baby rockers | 110K | 14% | 3 | | Jul 2026 | Baby rockers | 110K | 13.2% | 3 | | Aug 2026 | Baby rockers | 110K | 12% | 3 | | Sep 2026 | Baby rockers | — | — | — | | Oct 2025 | Baby playpens | 135K | 22.8% | 2 | | Nov 2025 | Baby playpens | 135K | 22.8% | 2 | | Dec 2025 | Baby playpens | 110K | 19.4% | 2 | | Jan 2026 | Baby playpens | 135K | 22.8% | 2 | | Feb 2026 | Baby playpens | 110K | 22.7% | 2 | | Mar 2026 | Baby playpens | 135K | 26.5% | 2 | | Apr 2026 | Baby playpens | 135K | 26.5% | 2 | | May 2026 | Baby playpens | 110K | 22.7% | 2 | | Jun 2026 | Baby playpens | 110K | 22.7% | 2 | | Jul 2026 | Baby playpens | 110K | 22.7% | 2 | | Aug 2026 | Baby playpens | 110K | 22.7% | 2 | | Sep 2026 | Baby playpens | — | — | — | | Oct 2025 | Paint sprayer brands | 135K | 30.5% | 2 | | Nov 2025 | Paint sprayer brands | 135K | 30.5% | 2 | | Dec 2025 | Paint sprayer brands | 110K | 26.4% | 2 | | Jan 2026 | Paint sprayer brands | 135K | 30.5% | 2 | | Feb 2026 | Paint sprayer brands | 110K | 30.5% | 2 | | Mar 2026 | Paint sprayer brands | 135K | 30.6% | 2 | | Apr 2026 | Paint sprayer brands | 135K | 34.9% | 2 | | May 2026 | Paint sprayer brands | 110K | 26.4% | 2 | | Jun 2026 | Paint sprayer brands | 110K | 30.4% | 2 | | Jul 2026 | Paint sprayer brands | 110K | 30.4% | 2 | | Aug 2026 | Paint sprayer brands | 110K | 30.4% | 2 | | Sep 2026 | Paint sprayer brands | — | — | — | ## How is Graco measured? Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “graco” ## Which child car seat brands compete with Graco? - [Cybex](/demand/global-en/brands/cybex): Head-to-head: /demand/global-en/compare/cybex-vs-graco - [Maxi-Cosi](/demand/global-en/brands/maxi-cosi): Head-to-head: /demand/global-en/compare/graco-vs-maxi-cosi - [Britax](/demand/global-en/brands/britax): Head-to-head: /demand/global-en/compare/britax-vs-graco - [Joie](/demand/global-en/brands/joie): Head-to-head: /demand/global-en/compare/graco-vs-joie ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Graco: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/graco This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/graco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.