--- title: "Goya: search popularity and Share of Search worldwide" description: "Goya is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/goya" publisher: "Brandwave" --- # Goya: search popularity and Share of Search worldwide Goya is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Goya - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among coconut water**: 13.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coconut water | 3 | 13.7% | 18.1K | | Windsurfing sail brands | 1 | 44.1% | 18.1K | - [Coconut water](/demand/global-en/categories/coconut-water) - [Windsurfing sail brands](/demand/global-en/categories/windsurfing-sail-brands) ## How has branded search demand for Goya changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Goya worldwide held steady at 18.1K. - Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide decreased from 19.2% to 13.7%. - Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide peaked at 19.2% in October 2025 and was lowest at 11.9% in April 2026. - Across the 11 months ending August 2026, Goya fell from 2nd to 3rd among coconut water worldwide. - Across the 11 months ending August 2026, Goya’s estimated Share of Search among windsurfing sail brands worldwide increased from 43.5% to 44.1%. - Across the 11 months ending August 2026, Goya’s estimated Share of Search among windsurfing sail brands worldwide peaked at 48.8% in March 2026 and was lowest at 37.9% in December 2025. ## How did search popularity change for coconut water worldwide in August 2026? - Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026. - Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026. - Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026. - Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026. - Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026. ## How did search popularity change for windsurfing sail brands worldwide in August 2026? - In August 2026, Naish overtook Severne to rank 4th among windsurfing sail brands worldwide, at 5.9%. - In August 2026, Duotone gained estimated Share of Search among windsurfing sail brands worldwide, from 9.1% to 10.7%. - In August 2026, North Sails gained estimated Share of Search among windsurfing sail brands worldwide, from 3.3% to 3.9%. - In August 2026, Goya lost estimated Share of Search among windsurfing sail brands worldwide, from 45.9% to 44.1%. - In August 2026, Ezzy lost estimated Share of Search among windsurfing sail brands worldwide, from 30.7% to 29.5%. - Estimated monthly branded searches for Severne worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coconut water | 18.1K | 19.2% | 2 | | Nov 2025 | Coconut water | 14.8K | 16.7% | 2 | | Dec 2025 | Coconut water | 14.8K | 16.7% | 2 | | Jan 2026 | Coconut water | 18.1K | 12.2% | 2 | | Feb 2026 | Coconut water | 18.1K | 12.5% | 2 | | Mar 2026 | Coconut water | 18.1K | 12.3% | 2 | | Apr 2026 | Coconut water | 18.1K | 11.9% | 3 | | May 2026 | Coconut water | 18.1K | 11.9% | 3 | | Jun 2026 | Coconut water | 18.1K | 11.9% | 3 | | Jul 2026 | Coconut water | 18.1K | 13.7% | 3 | | Aug 2026 | Coconut water | 18.1K | 13.7% | 3 | | Sep 2026 | Coconut water | — | — | — | | Oct 2025 | Windsurfing sail brands | 18.1K | 43.5% | 1 | | Nov 2025 | Windsurfing sail brands | 14.8K | 40.3% | 2 | | Dec 2025 | Windsurfing sail brands | 14.8K | 37.9% | 2 | | Jan 2026 | Windsurfing sail brands | 18.1K | 45.3% | 1 | | Feb 2026 | Windsurfing sail brands | 18.1K | 46.6% | 1 | | Mar 2026 | Windsurfing sail brands | 18.1K | 48.8% | 1 | | Apr 2026 | Windsurfing sail brands | 18.1K | 48.4% | 1 | | May 2026 | Windsurfing sail brands | 18.1K | 44.6% | 1 | | Jun 2026 | Windsurfing sail brands | 18.1K | 47.8% | 1 | | Jul 2026 | Windsurfing sail brands | 18.1K | 45.9% | 1 | | Aug 2026 | Windsurfing sail brands | 18.1K | 44.1% | 1 | | Sep 2026 | Windsurfing sail brands | — | — | — | ## How is Goya measured? Brandwave collects information about searches that people make online using Goya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “goya foods” ## Which coconut water compete with Goya? - [Vita Coco](/demand/global-en/brands/vita-coco): Head-to-head: /demand/global-en/compare/goya-vs-vita-coco - [Harmless Harvest](/demand/global-en/brands/harmless-harvest): Head-to-head: /demand/global-en/compare/goya-vs-harmless-harvest - [Taste Nirvana](/demand/global-en/brands/taste-nirvana): Head-to-head: /demand/global-en/compare/goya-vs-taste-nirvana - [Zico](/demand/global-en/brands/zico): Head-to-head: /demand/global-en/compare/goya-vs-zico - [Coco Libre](/demand/global-en/brands/coco-libre): Head-to-head: /demand/global-en/compare/coco-libre-vs-goya ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Goya: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/goya This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/goya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.