--- title: "Govee: search popularity and Share of Search worldwide" description: "Govee makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/govee" publisher: "Brandwave" --- # Govee: search popularity and Share of Search worldwide Govee makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Govee - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among desk lamp brands**: 45.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Desk lamp brands | 1 | 45.4% | 6.1M | | Outdoor lighting | 1 | 78% | 6.1M | | Garden light brands | 1 | 78.1% | 6.1M | | Smart lighting brands | 1 | 90.7% | 6.1M | | Solar garden lights | 1 | 99.7% | 6.1M | - [Desk lamp brands](/demand/global-en/categories/desk-lamp-brands) - [Outdoor lighting](/demand/global-en/categories/outdoor-lighting) - [Garden light brands](/demand/global-en/categories/garden-light-brands) - [Smart lighting brands](/demand/global-en/categories/smart-lighting-brands) - [Solar garden lights](/demand/global-en/categories/solar-garden-lights) ## How has branded search demand for Govee changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Govee worldwide held steady at 6.1M. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide increased from 41.2% to 45.4%. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide peaked at 51% in May 2026 and was lowest at 40.4% in December 2025. - Across the 11 months ending August 2026, Govee rose from 2nd to 1st among desk lamp brands worldwide. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among outdoor lighting worldwide increased from 75.1% to 78%. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among outdoor lighting worldwide peaked at 82.4% in April 2026 and was lowest at 70.7% in November 2025. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among garden light brands worldwide increased from 75.2% to 78.1%. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among garden light brands worldwide peaked at 82.6% in April 2026 and was lowest at 71% in November 2025. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide increased from 86.6% to 90.7%. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide peaked at 91.9% in May 2026 and was lowest at 82.7% in November 2025. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among solar garden lights worldwide held steady, from 99.5% to 99.7%. ## How did search popularity change for desk lamp brands worldwide in August 2026? - In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%. - In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%. - Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for BenQ worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for outdoor lighting worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among outdoor lighting worldwide, from 74.6% to 78%. - In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%. - In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%. - Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026. - Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. ## How did search popularity change for garden light brands worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among garden light brands worldwide, from 74.7% to 78.1%. - In August 2026, Ring lost estimated Share of Search among garden light brands worldwide, from 20.7% to 18%. - In August 2026, Philips Hue lost estimated Share of Search among garden light brands worldwide, from 4.5% to 3.8%. - Estimated monthly branded searches for Hardoll worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## How did search popularity change for smart lighting brands worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 88.9% to 90.7%. - In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%. - In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%. - Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. - Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## How did search popularity change for solar garden lights worldwide in August 2026? - Estimated monthly branded searches for Sunforce worldwide rose 212.5% over 11 measured months, from 320 to 1K in August 2026. - Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026. - Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Desk lamp brands | 6.1M | 41.2% | 2 | | Nov 2025 | Desk lamp brands | 6.1M | 40.6% | 2 | | Dec 2025 | Desk lamp brands | 6.1M | 40.4% | 2 | | Jan 2026 | Desk lamp brands | 7.5M | 46.1% | 1 | | Feb 2026 | Desk lamp brands | 6.1M | 45.8% | 1 | | Mar 2026 | Desk lamp brands | 7.5M | 46.5% | 1 | | Apr 2026 | Desk lamp brands | 7.5M | 50.9% | 1 | | May 2026 | Desk lamp brands | 7.5M | 51% | 1 | | Jun 2026 | Desk lamp brands | 6.1M | 46% | 1 | | Jul 2026 | Desk lamp brands | 5M | 40.6% | 2 | | Aug 2026 | Desk lamp brands | 6.1M | 45.4% | 1 | | Sep 2026 | Desk lamp brands | — | — | — | | Oct 2025 | Outdoor lighting | 6.1M | 75.1% | 1 | | Nov 2025 | Outdoor lighting | 6.1M | 70.7% | 1 | | Dec 2025 | Outdoor lighting | 6.1M | 71.9% | 1 | | Jan 2026 | Outdoor lighting | 7.5M | 76.7% | 1 | | Feb 2026 | Outdoor lighting | 6.1M | 76.2% | 1 | | Mar 2026 | Outdoor lighting | 7.5M | 81% | 1 | | Apr 2026 | Outdoor lighting | 7.5M | 82.4% | 1 | | May 2026 | Outdoor lighting | 7.5M | 81.2% | 1 | | Jun 2026 | Outdoor lighting | 6.1M | 76.6% | 1 | | Jul 2026 | Outdoor lighting | 5M | 74.6% | 1 | | Aug 2026 | Outdoor lighting | 6.1M | 78% | 1 | | Sep 2026 | Outdoor lighting | — | — | — | | Oct 2025 | Garden light brands | 6.1M | 75.2% | 1 | | Nov 2025 | Garden light brands | 6.1M | 71% | 1 | | Dec 2025 | Garden light brands | 6.1M | 72.1% | 1 | | Jan 2026 | Garden light brands | 7.5M | 76.8% | 1 | | Feb 2026 | Garden light brands | 6.1M | 76.3% | 1 | | Mar 2026 | Garden light brands | 7.5M | 81.1% | 1 | | Apr 2026 | Garden light brands | 7.5M | 82.6% | 1 | | May 2026 | Garden light brands | 7.5M | 81.4% | 1 | | Jun 2026 | Garden light brands | 6.1M | 76.7% | 1 | | Jul 2026 | Garden light brands | 5M | 74.7% | 1 | | Aug 2026 | Garden light brands | 6.1M | 78.1% | 1 | | Sep 2026 | Garden light brands | — | — | — | | Oct 2025 | Smart lighting brands | 6.1M | 86.6% | 1 | | Nov 2025 | Smart lighting brands | 6.1M | 82.7% | 1 | | Dec 2025 | Smart lighting brands | 6.1M | 86.4% | 1 | | Jan 2026 | Smart lighting brands | 7.5M | 88.7% | 1 | | Feb 2026 | Smart lighting brands | 6.1M | 89.4% | 1 | | Mar 2026 | Smart lighting brands | 7.5M | 91% | 1 | | Apr 2026 | Smart lighting brands | 7.5M | 91.5% | 1 | | May 2026 | Smart lighting brands | 7.5M | 91.9% | 1 | | Jun 2026 | Smart lighting brands | 6.1M | 90.7% | 1 | | Jul 2026 | Smart lighting brands | 5M | 88.9% | 1 | | Aug 2026 | Smart lighting brands | 6.1M | 90.7% | 1 | | Sep 2026 | Smart lighting brands | — | — | — | | Oct 2025 | Solar garden lights | 6.1M | 99.5% | 1 | | Nov 2025 | Solar garden lights | 6.1M | 99.3% | 1 | | Dec 2025 | Solar garden lights | 6.1M | 99.4% | 1 | | Jan 2026 | Solar garden lights | 7.5M | 99.8% | 1 | | Feb 2026 | Solar garden lights | 6.1M | 99.8% | 1 | | Mar 2026 | Solar garden lights | 7.5M | 99.7% | 1 | | Apr 2026 | Solar garden lights | 7.5M | 99.7% | 1 | | May 2026 | Solar garden lights | 7.5M | 99.7% | 1 | | Jun 2026 | Solar garden lights | 6.1M | 99.7% | 1 | | Jul 2026 | Solar garden lights | 5M | 99.7% | 1 | | Aug 2026 | Solar garden lights | 6.1M | 99.7% | 1 | | Sep 2026 | Solar garden lights | — | — | — | ## How is Govee measured? Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “govee” ## Which desk lamp brands compete with Govee? - [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/govee-vs-xiaomi - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/govee-vs-philips - [BenQ](/demand/global-en/brands/benq): Head-to-head: /demand/global-en/compare/benq-vs-govee - [Anglepoise](/demand/global-en/brands/anglepoise): Head-to-head: /demand/global-en/compare/anglepoise-vs-govee - [Lume Cube](/demand/global-en/brands/lume-cube): Head-to-head: /demand/global-en/compare/govee-vs-lume-cube ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Govee: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/govee This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/govee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.