--- title: "Gorilla Playsets: search popularity worldwide" description: "Gorilla Playsets makes swing sets and play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gorilla-playsets" publisher: "Brandwave" --- # Gorilla Playsets: search popularity worldwide Gorilla Playsets makes swing sets and play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gorilla Playsets - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among kids play equipment brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids play equipment brands | 9 | 1.3% | 8.1K | | Playset brands | 6 | 3.3% | 8.1K | - [Kids play equipment brands](/demand/global-en/categories/kids-play-equipment-brands) - [Playset brands](/demand/global-en/categories/playset-brands) ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gorilla Playsets was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gorilla Playsets is the second most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backyard Discovery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gorilla Playsets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lifetime | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KidKraft | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Step2 | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Asked ChatGPT "What are the best kids play equipment brands?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. KidKraft, 5. Step2 - Asked ChatGPT "What's the best kids play equipment brand for a backyard?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Searched Google, AI Overview "backyard play equipment": 1. Backyard Discovery, 2. KidKraft, 3. Gorilla Playsets, 4. Lifetime - Searched Google, AI Overview "best play equipment": 1. KidKraft, 2. Backyard Discovery Not named in any answer: Bestway, Little Tikes, Intex, Keter, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Gorilla Playsets changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Playsets worldwide fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among kids play equipment brands worldwide decreased from 1.8% to 1.3%. - Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among kids play equipment brands worldwide peaked at 3.7% in March 2026 and was lowest at 1.1% in July 2026. - Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among playset brands worldwide decreased from 4.3% to 3.3%. - Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among playset brands worldwide peaked at 9.2% in March 2026 and was lowest at 3.3% in September 2026. ## How did search popularity change for kids play equipment brands worldwide in September 2026? - In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches. - In September 2026, Step2 gained share of searches among kids play equipment brands worldwide, from 5.9% to 9.4%. - In September 2026, Keter gained share of searches among kids play equipment brands worldwide, from 8.9% to 11.4%. - In September 2026, KidKraft gained share of searches among kids play equipment brands worldwide, from 2.2% to 2.8%. - In September 2026, Intex lost share of searches among kids play equipment brands worldwide, from 29.4% to 17%. - In September 2026, Bestway lost share of searches among kids play equipment brands worldwide, from 29.4% to 25.5%. ## How did search popularity change for playset brands worldwide in September 2026? - In September 2026, Little Tikes gained share of searches among playset brands worldwide, from 58% to 67%. - In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%. - In September 2026, Lifetime lost share of searches among playset brands worldwide, from 9.5% to 7.3%. - In September 2026, Gorilla Playsets lost share of searches among playset brands worldwide, from 5.2% to 3.3%. - In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%. - In September 2026, KidKraft rose from 4th to 3rd among playset brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids play equipment brands | 9.9K | 1.8% | 9 | | Nov 2025 | Kids play equipment brands | 14.8K | 2.4% | 9 | | Dec 2025 | Kids play equipment brands | 9.9K | 1.5% | 8 | | Jan 2026 | Kids play equipment brands | 8.1K | 1.5% | 8 | | Feb 2026 | Kids play equipment brands | 12.1K | 2.3% | 9 | | Mar 2026 | Kids play equipment brands | 27.1K | 3.7% | 9 | | Apr 2026 | Kids play equipment brands | 27.1K | 3.2% | 9 | | May 2026 | Kids play equipment brands | 27.1K | 2.3% | 7 | | Jun 2026 | Kids play equipment brands | 18.1K | 1.3% | 9 | | Jul 2026 | Kids play equipment brands | 12.1K | 1.1% | 9 | | Aug 2026 | Kids play equipment brands | 12.1K | 1.4% | 9 | | Sep 2026 | Kids play equipment brands | 8.1K | 1.3% | 9 | | Oct 2025 | Playset brands | 9.9K | 4.3% | 6 | | Nov 2025 | Playset brands | 14.8K | 5.5% | 5 | | Dec 2025 | Playset brands | 9.9K | 3.9% | 5 | | Jan 2026 | Playset brands | 8.1K | 4.4% | 6 | | Feb 2026 | Playset brands | 12.1K | 6.3% | 6 | | Mar 2026 | Playset brands | 27.1K | 9.2% | 4 | | Apr 2026 | Playset brands | 27.1K | 9.1% | 4 | | May 2026 | Playset brands | 27.1K | 8.1% | 3 | | Jun 2026 | Playset brands | 18.1K | 6.8% | 6 | | Jul 2026 | Playset brands | 12.1K | 5% | 6 | | Aug 2026 | Playset brands | 12.1K | 5.2% | 6 | | Sep 2026 | Playset brands | 8.1K | 3.3% | 6 | ## How are Gorilla Playsets’ branded searches counted? Brandwave collects information about searches that people make online using Gorilla Playsets’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gorilla playsets” ## Which kids play equipment brands compete with Gorilla Playsets? - [Bestway](/demand/global-en/brands/bestway) - [Little Tikes](/demand/global-en/brands/little-tikes) - [Intex](/demand/global-en/brands/intex) - [Keter](/demand/global-en/brands/keter) - [Step2](/demand/global-en/brands/step2) - [Backyard Discovery](/demand/global-en/brands/backyard-discovery): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-gorilla-playsets - [KidKraft](/demand/global-en/brands/kidkraft): Head-to-head: /demand/global-en/compare/gorilla-playsets-vs-kidkraft - [Lifetime](/demand/global-en/brands/lifetime-products): Head-to-head: /demand/global-en/compare/gorilla-playsets-vs-lifetime-products - [Plum](/demand/global-en/brands/plum): Head-to-head: /demand/global-en/compare/gorilla-playsets-vs-plum - [Gonge](/demand/global-en/brands/gonge): Head-to-head: /demand/global-en/compare/gonge-vs-gorilla-playsets - [TP Toys](/demand/global-en/brands/tp-toys) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gorilla Playsets: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/gorilla-playsets This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gorilla-playsets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.