--- title: "Google: search popularity and Share of Search worldwide" description: "Google is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google" publisher: "Brandwave" --- # Google: search popularity and Share of Search worldwide Google is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google - **Owned by**: Google - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among streaming device brands**: 49.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 2 | 49.5% | 414M | | Smart speaker brands | 2 | 49.9% | 414M | | Smartphone brands | 1 | 93.7% | 414M | | Generative AI platforms | 1 | 98% | 414M | | Range extender brands | 1 | 99.3% | 414M | - [Streaming device brands](/demand/global-en/categories/streaming-device-brands) - [Smart speaker brands](/demand/global-en/categories/smart-speaker-brands) - [Smartphone brands](/demand/global-en/categories/smartphone-brands) - [Generative AI platforms](/demand/global-en/categories/generative-ai-platforms) - [Range extender brands](/demand/global-en/categories/range-extender-brands) ## How has branded search demand for Google changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google worldwide held steady at 414M. - Across the 11 months ending August 2026, Google’s estimated Share of Search among streaming device brands worldwide peaked at 54.5% in April 2026 and was lowest at 44.5% in November 2025. - Across the 11 months ending August 2026, Google’s estimated Share of Search among smart speaker brands worldwide peaked at 54.9% in April 2026 and was lowest at 44.8% in November 2025. - Across the 11 months ending August 2026, Google’s estimated Share of Search among smartphone brands worldwide peaked at 94.4% in April 2026 and was lowest at 93.4% in February 2026. - Across the 11 months ending August 2026, Google’s estimated Share of Search among generative AI platforms worldwide increased from 97.4% to 98%. - Across the 11 months ending August 2026, Google’s estimated Share of Search among generative AI platforms worldwide peaked at 98% in January 2026 and was lowest at 95.5% in March 2026. - Across the 11 months ending August 2026, Google’s estimated Share of Search among range extender brands worldwide held steady, from 99.2% to 99.3%. ## How did search popularity change for streaming device brands worldwide in August 2026? - Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## How did search popularity change for smart speaker brands worldwide in August 2026? - Estimated monthly branded searches for Apple HomePod worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for smartphone brands worldwide in August 2026? - Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## How did search popularity change for generative AI platforms worldwide in August 2026? - Estimated monthly branded searches for Anthropic worldwide rose 232.9% over 11 measured months, from 823K to 2.7M in August 2026. - Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026. - Estimated monthly branded searches for Mistral AI worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for range extender brands worldwide in August 2026? - Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026. - Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026. - Estimated monthly branded searches for TP-Link worldwide fell 13.9% over 11 measured months, from 2.3M to 2M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 414M | 49.4% | 2 | | Nov 2025 | Streaming device brands | 414M | 44.5% | 2 | | Dec 2025 | Streaming device brands | 414M | 44.5% | 2 | | Jan 2026 | Streaming device brands | 414M | 49.4% | 2 | | Feb 2026 | Streaming device brands | 338M | 49.4% | 2 | | Mar 2026 | Streaming device brands | 414M | 49.4% | 2 | | Apr 2026 | Streaming device brands | 414M | 54.5% | 1 | | May 2026 | Streaming device brands | 414M | 49.5% | 2 | | Jun 2026 | Streaming device brands | 414M | 49.5% | 2 | | Jul 2026 | Streaming device brands | 414M | 49.5% | 2 | | Aug 2026 | Streaming device brands | 414M | 49.5% | 2 | | Sep 2026 | Streaming device brands | — | — | — | | Oct 2025 | Smart speaker brands | 414M | 49.9% | 2 | | Nov 2025 | Smart speaker brands | 414M | 44.8% | 2 | | Dec 2025 | Smart speaker brands | 414M | 44.9% | 2 | | Jan 2026 | Smart speaker brands | 414M | 49.9% | 2 | | Feb 2026 | Smart speaker brands | 338M | 49.9% | 2 | | Mar 2026 | Smart speaker brands | 414M | 49.9% | 2 | | Apr 2026 | Smart speaker brands | 414M | 54.9% | 1 | | May 2026 | Smart speaker brands | 414M | 49.9% | 2 | | Jun 2026 | Smart speaker brands | 414M | 49.9% | 2 | | Jul 2026 | Smart speaker brands | 414M | 49.9% | 2 | | Aug 2026 | Smart speaker brands | 414M | 49.9% | 2 | | Sep 2026 | Smart speaker brands | — | — | — | | Oct 2025 | Smartphone brands | 414M | 94.1% | 1 | | Nov 2025 | Smartphone brands | 414M | 94.1% | 1 | | Dec 2025 | Smartphone brands | 414M | 94.2% | 1 | | Jan 2026 | Smartphone brands | 414M | 94.1% | 1 | | Feb 2026 | Smartphone brands | 338M | 93.4% | 1 | | Mar 2026 | Smartphone brands | 414M | 93.6% | 1 | | Apr 2026 | Smartphone brands | 414M | 94.4% | 1 | | May 2026 | Smartphone brands | 414M | 93.9% | 1 | | Jun 2026 | Smartphone brands | 414M | 93.7% | 1 | | Jul 2026 | Smartphone brands | 414M | 93.7% | 1 | | Aug 2026 | Smartphone brands | 414M | 93.7% | 1 | | Sep 2026 | Smartphone brands | — | — | — | | Oct 2025 | Generative AI platforms | 414M | 97.4% | 1 | | Nov 2025 | Generative AI platforms | 414M | 97.4% | 1 | | Dec 2025 | Generative AI platforms | 414M | 97% | 1 | | Jan 2026 | Generative AI platforms | 414M | 98% | 1 | | Feb 2026 | Generative AI platforms | 338M | 96.3% | 1 | | Mar 2026 | Generative AI platforms | 414M | 95.5% | 1 | | Apr 2026 | Generative AI platforms | 414M | 97.1% | 1 | | May 2026 | Generative AI platforms | 414M | 97.2% | 1 | | Jun 2026 | Generative AI platforms | 414M | 97.4% | 1 | | Jul 2026 | Generative AI platforms | 414M | 98% | 1 | | Aug 2026 | Generative AI platforms | 414M | 98% | 1 | | Sep 2026 | Generative AI platforms | — | — | — | | Oct 2025 | Range extender brands | 414M | 99.2% | 1 | | Nov 2025 | Range extender brands | 414M | 99.2% | 1 | | Dec 2025 | Range extender brands | 414M | 99.2% | 1 | | Jan 2026 | Range extender brands | 414M | 99.2% | 1 | | Feb 2026 | Range extender brands | 338M | 99.2% | 1 | | Mar 2026 | Range extender brands | 414M | 99.3% | 1 | | Apr 2026 | Range extender brands | 414M | 99.3% | 1 | | May 2026 | Range extender brands | 414M | 99.3% | 1 | | Jun 2026 | Range extender brands | 414M | 99.3% | 1 | | Jul 2026 | Range extender brands | 414M | 99.3% | 1 | | Aug 2026 | Range extender brands | 414M | 99.3% | 1 | | Sep 2026 | Range extender brands | — | — | — | ## How is Google measured? Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google” ## Which streaming device brands compete with Google? - [Amazon](/demand/global-en/brands/amazon): Head-to-head: /demand/global-en/compare/amazon-vs-google - [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/google-vs-xiaomi - [Roku](/demand/global-en/brands/roku): Head-to-head: /demand/global-en/compare/google-vs-roku - [Apple TV 4K](/demand/global-en/brands/apple-tv-4k): Head-to-head: /demand/global-en/compare/apple-tv-4k-vs-google ## Who owns Google? Google is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google? Google is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. ## Cite this page Brandwave. "Google: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.