---
title: "Google Workspace: search popularity and Share of Search worldwide"
description: "Google Workspace provides tools and services to provide hosted business email accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-workspace"
publisher: "Brandwave"
---

# Google Workspace: search popularity and Share of Search worldwide

Google Workspace provides tools and services to provide hosted business email accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Workspace
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among business email providers**: 8.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business email providers | 4 | 8.7% | 2M |

- [Business email providers](/demand/global-en/categories/business-email-providers)

## How has branded search demand for Google Workspace changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Google Workspace worldwide rose from 1.7M to 2M.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among business email providers worldwide increased from 4.9% to 8.7%.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among business email providers worldwide peaked at 9.3% in July 2026 and was lowest at 4.9% in October 2025.

## How did search popularity change for business email providers worldwide in August 2026?

- In August 2026, Microsoft 365 gained estimated Share of Search among business email providers worldwide, from 58.2% to 60.3%.
- In August 2026, Proton Mail lost estimated Share of Search among business email providers worldwide, from 19% to 18.1%.
- In August 2026, Zoho Mail lost estimated Share of Search among business email providers worldwide, from 12.7% to 12.1%.
- In August 2026, Google Workspace lost estimated Share of Search among business email providers worldwide, from 9.3% to 8.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business email providers | 1.7M | 4.9% | 4 |
| Nov 2025 | Business email providers | 1.7M | 5.6% | 4 |
| Dec 2025 | Business email providers | 1.7M | 6.4% | 4 |
| Jan 2026 | Business email providers | 2M | 6.7% | 4 |
| Feb 2026 | Business email providers | 2M | 6.9% | 4 |
| Mar 2026 | Business email providers | 2M | 6.8% | 4 |
| Apr 2026 | Business email providers | 2.1M | 7.4% | 4 |
| May 2026 | Business email providers | 2M | 7.4% | 4 |
| Jun 2026 | Business email providers | 2M | 8.2% | 4 |
| Jul 2026 | Business email providers | 2M | 9.3% | 4 |
| Aug 2026 | Business email providers | 2M | 8.7% | 4 |
| Sep 2026 | Business email providers | — | — | — |

## How is Google Workspace measured?

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “business email google workspace”
- “email google workspace”
- “google workspace”
- “google workspace app”
- “google workspace business email”
- “google workspace email”
- “google workspace software”
- “googleworkspace”
- “gsuite”

## Which business email providers compete with Google Workspace?

- [Microsoft 365](/demand/global-en/brands/microsoft-365): Head-to-head: /demand/global-en/compare/google-workspace-vs-microsoft-365
- [Proton Mail](/demand/global-en/brands/proton-mail): Head-to-head: /demand/global-en/compare/google-workspace-vs-proton-mail
- [Zoho Mail](/demand/global-en/brands/zoho-mail): Head-to-head: /demand/global-en/compare/google-workspace-vs-zoho-mail
- [Fastmail](/demand/global-en/brands/fastmail): Head-to-head: /demand/global-en/compare/fastmail-vs-google-workspace

## Who owns Google Workspace?

Google Workspace is owned by Google. Brandwave also tracks AppSheet, Fitbit, Google Forms, Google Gemini, Google Meet, Google Nest, Google Translate, Looker and Snapseed, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 36 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Google Workspace?

Google Workspace is owned by Google. Brandwave also tracks AppSheet, Fitbit, Google Forms, Google Gemini, Google Meet, Google Nest, Google Translate, Looker and Snapseed, owned by the same company, worldwide.

## Cite this page

Brandwave. "Google Workspace: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google-workspace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-workspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.