--- title: "How popular is Google Skillshop? Searches and AI answers worldwide" description: "Google Skillshop trains and certifies people in Google Ads, Analytics and other Google tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-skillshop" publisher: "Brandwave" --- # How popular is Google Skillshop? Searches and AI answers worldwide Google Skillshop trains and certifies people in Google Ads, Analytics and other Google tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Skillshop - **Owned by**: Google - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among digital marketing courses**: 30.3% ## Where does Google Skillshop compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital marketing courses | 2 | 30.3% | 115K | - [Digital marketing courses](/demand/global-en/categories/digital-marketing-courses) ## Top digital marketing courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Skillshop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Skillshop is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Skillshop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Semrush Academy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meta Blueprint | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Marketing Institute | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reforge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DigitalMarketer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Growth Tribe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital marketing courses - Asked ChatGPT "Which digital marketing course should I take?": 1. HubSpot Academy - Asked ChatGPT "What are the best digital marketing courses?": 1. HubSpot Academy, 2. Meta Blueprint, 3. Semrush Academy, 4. Google Skillshop - Asked ChatGPT "What's the best free digital marketing certification?": 1. HubSpot Academy, 2. Google Skillshop, 3. Semrush Academy - Searched Google, AI Overview "digital marketing course": 1. HubSpot Academy, 2. Google Skillshop - Searched Google, AI Overview "digital marketing certification": 1. HubSpot Academy, 2. Digital Marketing Institute Not named in any answer: Google Digital Garage, CXL, Reforge, DigitalMarketer and Growth Tribe. Brands are listed in the order each answer named them. The answers were collected in the United States on November 9, 2026. ## How has branded search demand for Google Skillshop changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Google Skillshop worldwide rose from 101K to 115K. - Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide increased from 24.6% to 30.3%. - Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide peaked at 33.2% in September 2026 and was lowest at 24.6% in November 2025. ## How did search popularity change for digital marketing courses worldwide in October 2026? - In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches. - In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%. - In October 2026, Meta Blueprint gained share of searches among digital marketing courses worldwide, from 7.9% to 8.7%. - In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%. - In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%. - Estimated monthly branded searches for DigitalMarketer worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Digital marketing courses | 101K | 24.6% | 2 | | Dec 2025 | Digital marketing courses | 101K | 26.7% | 1 | | Jan 2026 | Digital marketing courses | 165K | 31.3% | 1 | | Feb 2026 | Digital marketing courses | 110K | 25% | 2 | | Mar 2026 | Digital marketing courses | 135K | 27.2% | 2 | | Apr 2026 | Digital marketing courses | 135K | 27.7% | 2 | | May 2026 | Digital marketing courses | 115K | 26% | 2 | | Jun 2026 | Digital marketing courses | 115K | 27.1% | 2 | | Jul 2026 | Digital marketing courses | 151K | 29.5% | 2 | | Aug 2026 | Digital marketing courses | 151K | 31.1% | 2 | | Sep 2026 | Digital marketing courses | 140K | 33.2% | 1 | | Oct 2026 | Digital marketing courses | 115K | 30.3% | 2 | ## How are Google Skillshop’s branded searches counted? Brandwave collects information about searches that people make online using Google Skillshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google skillshop” - “skillshop” ## Which digital marketing courses compete with Google Skillshop? - [HubSpot Academy](/demand/global-en/brands/hubspot-academy): Head-to-head: /demand/global-en/compare/google-skillshop-vs-hubspot-academy - [Google Digital Garage](/demand/global-en/brands/google-digital-garage): Head-to-head: /demand/global-en/compare/google-digital-garage-vs-google-skillshop - [Meta Blueprint](/demand/global-en/brands/meta-blueprint): Head-to-head: /demand/global-en/compare/google-skillshop-vs-meta-blueprint - [CXL](/demand/global-en/brands/cxl): Head-to-head: /demand/global-en/compare/cxl-vs-google-skillshop - [Reforge](/demand/global-en/brands/reforge): Head-to-head: /demand/global-en/compare/google-skillshop-vs-reforge - [Semrush Academy](/demand/global-en/brands/semrush-academy) - [Digital Marketing Institute](/demand/global-en/brands/digital-marketing-institute) - [DigitalMarketer](/demand/global-en/brands/digitalmarketer) - [Growth Tribe](/demand/global-en/brands/growth-tribe) ## Who owns Google Skillshop? Google Skillshop is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Digital Garage, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Search Console, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google UX Design Certificate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 74 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Skillshop? Google Skillshop is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Digital Garage, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Search Console, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google UX Design Certificate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Google Skillshop? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/google-skillshop This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-skillshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.