--- title: "Google Search Console: search popularity worldwide" description: "Google Search Console is Google's free tool for monitoring a site in Google Search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-search-console" publisher: "Brandwave" --- # Google Search Console: search popularity worldwide Google Search Console is Google's free tool for monitoring a site in Google Search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Search Console - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among SEO tools**: 68.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SEO tools | 1 | 68.1% | 4.1M | | Backlink analysis tools | 1 | 75.1% | 4.1M | - [SEO tools](/demand/global-en/categories/seo-tools) - [Backlink analysis tools](/demand/global-en/categories/backlink-analysis-tools) ## Top SEO tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Search Console was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Search Console is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Search Console | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Screaming Frog | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | SE Ranking | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Keyword Planner | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | AnswerThePublic | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Mangools | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Moz Pro | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubersuggest | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Serpstat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO tools - Asked ChatGPT "Which SEO tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. SE Ranking, 5. Screaming Frog - Asked ChatGPT "What are the best SEO tools?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. Screaming Frog, 5. SE Ranking, 6. Moz Pro - Asked ChatGPT "What's the best SEO tool for search marketing?": 1. Semrush, 2. Ahrefs, 3. Google Search Console, 4. Screaming Frog, 5. Moz Pro - Searched Google, AI Overview "seo tools": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. Screaming Frog, 5. Google Search Console, 6. Mangools, 7. AnswerThePublic, 8. Google Keyword Planner - Searched Google, AI Overview "keyword research tool": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest Not named in any answer: Serpstat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Google Search Console changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Search Console worldwide rose from 2.7M to 4.1M. - Across the 12 months ending September 2026, Google Search Console’s share of searches among SEO tools worldwide increased from 54.2% to 68.1%. - Across the 12 months ending September 2026, Google Search Console’s share of searches among SEO tools worldwide peaked at 69.4% in August 2026 and was lowest at 54.2% in October 2025. - Across the 12 months ending September 2026, Google Search Console’s share of searches among backlink analysis tools worldwide increased from 60.6% to 75.1%. ## How did search popularity change for SEO tools worldwide in September 2026? - In September 2026, Semrush gained share of searches among SEO tools worldwide, from 12.4% to 14%. - In September 2026, Google Search Console lost share of searches among SEO tools worldwide, from 69.4% to 68.1%. - Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026. - Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for Ahrefs worldwide fell 33.7% over 12 measured months, from 455K to 302K in September 2026. - Estimated monthly branded searches for AnswerThePublic worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026. ## How did search popularity change for backlink analysis tools worldwide in September 2026? - In September 2026, Google Search Console gained share of searches among backlink analysis tools worldwide, from 74.4% to 75.1%. - In September 2026, Ahrefs lost share of searches among backlink analysis tools worldwide, from 7.1% to 6.4%. - Estimated monthly branded searches for Linkody worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026. - Estimated monthly branded searches for SE Ranking worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. - Estimated monthly branded searches for Ubersuggest worldwide fell 33% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Majestic worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SEO tools | 2.7M | 54.2% | 1 | | Nov 2025 | SEO tools | 2.7M | 55.4% | 1 | | Dec 2025 | SEO tools | 2.7M | 60.8% | 1 | | Jan 2026 | SEO tools | 3.4M | 62.3% | 1 | | Feb 2026 | SEO tools | 2.7M | 58% | 1 | | Mar 2026 | SEO tools | 3.4M | 54.2% | 1 | | Apr 2026 | SEO tools | 3.4M | 60% | 1 | | May 2026 | SEO tools | 3.4M | 62.3% | 1 | | Jun 2026 | SEO tools | 4.1M | 68.3% | 1 | | Jul 2026 | SEO tools | 4.1M | 68.5% | 1 | | Aug 2026 | SEO tools | 4.1M | 69.4% | 1 | | Sep 2026 | SEO tools | 4.1M | 68.1% | 1 | | Oct 2025 | Backlink analysis tools | 2.7M | 60.6% | 1 | | Nov 2025 | Backlink analysis tools | 2.7M | 62% | 1 | | Dec 2025 | Backlink analysis tools | 2.7M | 67.1% | 1 | | Jan 2026 | Backlink analysis tools | 3.4M | 68.5% | 1 | | Feb 2026 | Backlink analysis tools | 2.7M | 65.1% | 1 | | Mar 2026 | Backlink analysis tools | 3.4M | 66.6% | 1 | | Apr 2026 | Backlink analysis tools | 3.4M | 65.7% | 1 | | May 2026 | Backlink analysis tools | 3.4M | 67.6% | 1 | | Jun 2026 | Backlink analysis tools | 4.1M | 73.5% | 1 | | Jul 2026 | Backlink analysis tools | 4.1M | 72.8% | 1 | | Aug 2026 | Backlink analysis tools | 4.1M | 74.4% | 1 | | Sep 2026 | Backlink analysis tools | 4.1M | 75.1% | 1 | ## How are Google Search Console’s branded searches counted? Brandwave collects information about searches that people make online using Google Search Console’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google search console” ## Which SEO tools compete with Google Search Console? - [Semrush](/demand/global-en/brands/semrush): Head-to-head: /demand/global-en/compare/google-search-console-vs-semrush - [Google Keyword Planner](/demand/global-en/brands/google-keyword-planner): Head-to-head: /demand/global-en/compare/google-keyword-planner-vs-google-search-console - [Ahrefs](/demand/global-en/brands/ahrefs): Head-to-head: /demand/global-en/compare/ahrefs-vs-google-search-console - [Ubersuggest](/demand/global-en/brands/ubersuggest): Head-to-head: /demand/global-en/compare/google-search-console-vs-ubersuggest - [AnswerThePublic](/demand/global-en/brands/answerthepublic): Head-to-head: /demand/global-en/compare/answerthepublic-vs-google-search-console - [Screaming Frog](/demand/global-en/brands/screaming-frog) - [SE Ranking](/demand/global-en/brands/se-ranking) - [Mangools](/demand/global-en/brands/mangools) - [Serpstat](/demand/global-en/brands/serpstat) - [Moz Pro](/demand/global-en/brands/moz-pro) ## Who owns Google Search Console? Google Search Console is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 71 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Search Console? Google Search Console is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Search Console: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-search-console This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-search-console. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.