--- title: "Google Rich Results Test: search popularity worldwide" description: "Google Rich Results Test is a schema markup tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-rich-results-test" publisher: "Brandwave" --- # Google Rich Results Test: search popularity worldwide Google Rich Results Test is a schema markup tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Rich Results Test - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among schema markup tools**: 45.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Schema markup tools | 1 | 45.4% | 33.1K | - [Schema markup tools](/demand/global-en/categories/schema-markup-tools) ## Top schema markup tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Rich Results Test was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Rich Results Test is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rank Math | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TechnicalSEO.com Schema Markup Generator | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Google Rich Results Test | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Schema App | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Screaming Frog SEO Spider | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Schema Pro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WordLift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InLinks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WPSSO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about schema markup tools - Asked ChatGPT "Which schema markup tool should I use?": 1. TechnicalSEO.com Schema Markup Generator, 2. Google Rich Results Test, 3. Rank Math, 4. Screaming Frog SEO Spider - Asked ChatGPT "What are the best schema markup tools?": 1. Google Rich Results Test, 2. Rank Math, 3. Screaming Frog SEO Spider - Asked ChatGPT "What's the best schema markup tool for a website?": 1. TechnicalSEO.com Schema Markup Generator, 2. Rank Math, 3. Schema App, 4. Google Rich Results Test - Searched Google, AI Overview "schema markup tool": 1. Schema App, 2. Rank Math, 3. TechnicalSEO.com Schema Markup Generator - Searched Google, AI Overview "schema markup generator": named none of the brands we track Not named in any answer: Schema Pro, WordLift, InLinks and WPSSO. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Google Rich Results Test changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Rich Results Test worldwide rose from 22.2K to 33.1K. - Across the 12 months ending September 2026, Google Rich Results Test’s share of searches among schema markup tools worldwide increased from 30.5% to 45.4%. - Across the 12 months ending September 2026, Google Rich Results Test’s share of searches among schema markup tools worldwide peaked at 45.5% in August 2026 and was lowest at 30.5% in October 2025. - Across the 12 months ending September 2026, Google Rich Results Test rose from 2nd to 1st among schema markup tools worldwide. ## How did search popularity change for schema markup tools worldwide in September 2026? - In September 2026, InLinks rose from 9th to 8th among schema markup tools worldwide. - In September 2026, WPSSO fell from 8th to 9th among schema markup tools worldwide. - Estimated monthly branded searches for TechnicalSEO.com Schema Markup Generator worldwide rose 200% over 12 measured months, from 30 to 90 in September 2026. - Estimated monthly branded searches for Google Rich Results Test worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for Schema Pro worldwide fell 47.5% over 12 measured months, from 1.8K to 950 in September 2026. - Estimated monthly branded searches for WordLift worldwide fell 47.2% over 12 measured months, from 1.8K to 940 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Schema markup tools | 22.2K | 30.5% | 2 | | Nov 2025 | Schema markup tools | 22.2K | 30.7% | 2 | | Dec 2025 | Schema markup tools | 22.2K | 32.5% | 2 | | Jan 2026 | Schema markup tools | 27.1K | 35.2% | 1 | | Feb 2026 | Schema markup tools | 27.1K | 33.4% | 1 | | Mar 2026 | Schema markup tools | 33.1K | 35.9% | 1 | | Apr 2026 | Schema markup tools | 33.1K | 36% | 1 | | May 2026 | Schema markup tools | 33.1K | 40.1% | 1 | | Jun 2026 | Schema markup tools | 40.5K | 43.2% | 1 | | Jul 2026 | Schema markup tools | 40.5K | 40.3% | 1 | | Aug 2026 | Schema markup tools | 33.1K | 45.5% | 1 | | Sep 2026 | Schema markup tools | 33.1K | 45.4% | 1 | ## How are Google Rich Results Test’s branded searches counted? Brandwave collects information about searches that people make online using Google Rich Results Test’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google rich results test” ## Which schema markup tools compete with Google Rich Results Test? - [Rank Math](/demand/global-en/brands/rank-math): Head-to-head: /demand/global-en/compare/google-rich-results-test-vs-rank-math - [Screaming Frog SEO Spider](/demand/global-en/brands/screaming-frog-seo-spider): Head-to-head: /demand/global-en/compare/google-rich-results-test-vs-screaming-frog-seo-spider - [Schema App](/demand/global-en/brands/schema-app): Head-to-head: /demand/global-en/compare/google-rich-results-test-vs-schema-app - [Schema Pro](/demand/global-en/brands/schema-pro): Head-to-head: /demand/global-en/compare/google-rich-results-test-vs-schema-pro - [WordLift](/demand/global-en/brands/wordlift): Head-to-head: /demand/global-en/compare/google-rich-results-test-vs-wordlift - [TechnicalSEO.com Schema Markup Generator](/demand/global-en/brands/technicalseo-com-schema-markup-generator) - [InLinks](/demand/global-en/brands/inlinks) - [WPSSO](/demand/global-en/brands/wpsso) ## Who owns Google Rich Results Test? Google Rich Results Test is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Rich Results Test? Google Rich Results Test is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Rich Results Test: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-rich-results-test This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-rich-results-test. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.