---
title: "Google News: search popularity worldwide"
description: "Google News is news app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-news"
publisher: "Brandwave"
---

# Google News: search popularity worldwide

Google News is news app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google News
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among news apps**: 94.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| News apps | 1 | 94.4% | 7.5M |

- [News apps](/demand/global-en/categories/news-apps)

## How has branded search demand for Google News changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Google News worldwide fell from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Google News’ estimated Share of Search among news apps worldwide increased from 93.7% to 94.4%.
- Across the 11 months ending August 2026, Google News’ estimated Share of Search among news apps worldwide peaked at 95.6% in December 2025 and was lowest at 93.3% in March 2026.

## How did search popularity change for news apps worldwide in August 2026?

- Estimated monthly branded searches for Feedly worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Ground News worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Flipboard worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
- Estimated monthly branded searches for SmartNews worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Google News worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
- Estimated monthly branded searches for Apple News worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | News apps | 9.1M | 93.7% | 1 |
| Nov 2025 | News apps | 9.1M | 94.7% | 1 |
| Dec 2025 | News apps | 9.1M | 95.6% | 1 |
| Jan 2026 | News apps | 9.1M | 93.7% | 1 |
| Feb 2026 | News apps | 9.1M | 94.7% | 1 |
| Mar 2026 | News apps | 11.1M | 93.3% | 1 |
| Apr 2026 | News apps | 9.1M | 94.7% | 1 |
| May 2026 | News apps | 7.5M | 94.7% | 1 |
| Jun 2026 | News apps | 9.1M | 95.3% | 1 |
| Jul 2026 | News apps | 7.5M | 94.7% | 1 |
| Aug 2026 | News apps | 7.5M | 94.4% | 1 |
| Sep 2026 | News apps | — | — | — |

## How is Google News measured?

Brandwave collects information about searches that people make online using Google News’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “google news”

## Which news apps compete with Google News?

- [Ground News](/demand/global-en/brands/ground-news): Head-to-head: /demand/global-en/compare/google-news-vs-ground-news
- [Apple News](/demand/global-en/brands/apple-news): Head-to-head: /demand/global-en/compare/apple-news-vs-google-news
- [SmartNews](/demand/global-en/brands/smartnews): Head-to-head: /demand/global-en/compare/google-news-vs-smartnews
- [Feedly](/demand/global-en/brands/feedly): Head-to-head: /demand/global-en/compare/feedly-vs-google-news
- [Flipboard](/demand/global-en/brands/flipboard): Head-to-head: /demand/global-en/compare/flipboard-vs-google-news

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Google News: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-news

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-news. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.