--- title: "Google Nest Wifi: search popularity worldwide" description: "Google Nest Wifi makes Wi-Fi routers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-nest-wifi" publisher: "Brandwave" --- # Google Nest Wifi: search popularity worldwide Google Nest Wifi makes Wi-Fi routers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Nest Wifi - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among wi-fi router brands**: 0.34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wi-fi router brands | 6 | 0.34% | 14.8K | | Range extender brands | 6 | 0.52% | 14.8K | - [Wi-fi router brands](/demand/global-en/categories/wifi-router-brands) - [Range extender brands](/demand/global-en/categories/range-extender-brands) ## How has branded search demand for Google Nest Wifi changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest Wifi worldwide fell from 22.2K to 14.8K. - Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among wi-fi router brands worldwide held steady, from 0.46% to 0.34%. - Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among range extender brands worldwide held steady, from 0.65% to 0.52%. ## How did search popularity change for wi-fi router brands worldwide in September 2026? - In September 2026, ASUS overtook TP-Link to become the leader among wi-fi router brands worldwide, with 44.8% estimated Share of Search. - In September 2026, TP-Link lost estimated Share of Search among wi-fi router brands worldwide, from 44.7% to 43.8%. - Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. - Estimated monthly branded searches for Linksys worldwide fell 19.4% over 12 measured months, from 90.6K to 73K in September 2026. - Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026. ## How did search popularity change for range extender brands worldwide in September 2026? - In September 2026, TP-Link lost estimated Share of Search among range extender brands worldwide, from 68.3% to 67.5%. - Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. - Estimated monthly branded searches for Linksys worldwide fell 19.4% over 12 measured months, from 90.6K to 73K in September 2026. - Estimated monthly branded searches for D-Link worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. - Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wi-fi router brands | 22.2K | 0.46% | 6 | | Nov 2025 | Wi-fi router brands | 22.2K | 0.46% | 6 | | Dec 2025 | Wi-fi router brands | 22.2K | 0.46% | 6 | | Jan 2026 | Wi-fi router brands | 22.2K | 0.46% | 6 | | Feb 2026 | Wi-fi router brands | 18.1K | 0.42% | 6 | | Mar 2026 | Wi-fi router brands | 18.1K | 0.4% | 6 | | Apr 2026 | Wi-fi router brands | 18.1K | 0.44% | 6 | | May 2026 | Wi-fi router brands | 18.1K | 0.44% | 6 | | Jun 2026 | Wi-fi router brands | 18.1K | 0.41% | 6 | | Jul 2026 | Wi-fi router brands | 18.1K | 0.44% | 6 | | Aug 2026 | Wi-fi router brands | 14.8K | 0.33% | 6 | | Sep 2026 | Wi-fi router brands | 14.8K | 0.34% | 6 | | Oct 2025 | Range extender brands | 22.2K | 0.65% | 6 | | Nov 2025 | Range extender brands | 22.2K | 0.65% | 6 | | Dec 2025 | Range extender brands | 22.2K | 0.65% | 6 | | Jan 2026 | Range extender brands | 22.2K | 0.65% | 6 | | Feb 2026 | Range extender brands | 18.1K | 0.64% | 6 | | Mar 2026 | Range extender brands | 18.1K | 0.59% | 6 | | Apr 2026 | Range extender brands | 18.1K | 0.63% | 6 | | May 2026 | Range extender brands | 18.1K | 0.62% | 6 | | Jun 2026 | Range extender brands | 18.1K | 0.62% | 6 | | Jul 2026 | Range extender brands | 18.1K | 0.62% | 6 | | Aug 2026 | Range extender brands | 14.8K | 0.51% | 6 | | Sep 2026 | Range extender brands | 14.8K | 0.52% | 6 | ## How is Google Nest Wifi measured? Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google nest wifi” ## Which wi-fi router brands compete with Google Nest Wifi? - [ASUS](/demand/global-en/brands/asus): Head-to-head: /demand/global-en/compare/asus-vs-google-nest-wifi - [TP-Link](/demand/global-en/brands/tp-link): Head-to-head: /demand/global-en/compare/google-nest-wifi-vs-tp-link - [NETGEAR](/demand/global-en/brands/netgear): Head-to-head: /demand/global-en/compare/google-nest-wifi-vs-netgear - [eero](/demand/global-en/brands/eero): Head-to-head: /demand/global-en/compare/eero-vs-google-nest-wifi - [Linksys](/demand/global-en/brands/linksys): Head-to-head: /demand/global-en/compare/google-nest-wifi-vs-linksys ## Who owns Google Nest Wifi? Google Nest Wifi is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Nest Wifi? Google Nest Wifi is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Nest Wifi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-nest-wifi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-nest-wifi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.