--- title: "Google Meridian: search popularity worldwide" description: "Google Meridian is Google's open source marketing mix model. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-meridian" publisher: "Brandwave" --- # Google Meridian: search popularity worldwide Google Meridian is Google's open source marketing mix model. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Meridian - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among marketing mix modeling platforms**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing mix modeling platforms | 3 | 14.5% | 2.9K | - [Marketing mix modeling platforms](/demand/global-en/categories/marketing-mix-modeling-platforms) ## Top marketing mix modeling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Meridian appeared in all five answers. Google Meridian is the most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Meridian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meta Robyn | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Measured | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Recast | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Analytic Partners | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sellforte | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Keen Decision Systems | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | SegmentStream | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | PyMC-Marketing | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | LiftLab | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Lifesight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mutinex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paramark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing mix modeling platforms - Asked ChatGPT "Which marketing mix modeling platform should I use?": 1. Google Meridian, 2. Meta Robyn, 3. Recast, 4. PyMC-Marketing - Asked ChatGPT "What are the best marketing mix modeling platforms?": 1. Google Meridian, 2. Meta Robyn, 3. Analytic Partners, 4. Measured, 5. Keen Decision Systems, 6. Sellforte, 7. Recast, 8. SegmentStream - Asked ChatGPT "What's the best marketing mix modeling platform for budget allocation decisions?": 1. Google Meridian, 2. Recast, 3. Measured, 4. Analytic Partners, 5. SegmentStream, 6. LiftLab - Searched Google, AI Overview "marketing mix modeling platform": 1. Meta Robyn, 2. Google Meridian, 3. Sellforte - Searched Google, AI Overview "best mmm platform": 1. Measured, 2. Analytic Partners, 3. Sellforte, 4. Recast, 5. Google Meridian, 6. Meta Robyn, 7. PyMC-Marketing Not named in any answer: Lifesight, Mutinex and Paramark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Google Meridian changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Meridian worldwide held steady at 2.9K. - Across the 12 months ending September 2026, Google Meridian’s share of searches among marketing mix modeling platforms worldwide increased from 13.4% to 14.5%. - Across the 12 months ending September 2026, Google Meridian’s share of searches among marketing mix modeling platforms worldwide peaked at 18.1% in May 2026 and was lowest at 11.1% in December 2025. ## How did search popularity change for marketing mix modeling platforms worldwide in September 2026? - In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches. - In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%. - In September 2026, Analytic Partners gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%. - In September 2026, Google Meridian gained share of searches among marketing mix modeling platforms worldwide, from 13.9% to 14.5%. - In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%. - In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketing mix modeling platforms | 2.9K | 13.4% | 3 | | Nov 2025 | Marketing mix modeling platforms | 2.4K | 12.1% | 3 | | Dec 2025 | Marketing mix modeling platforms | 1.9K | 11.1% | 4 | | Jan 2026 | Marketing mix modeling platforms | 2.4K | 11.8% | 3 | | Feb 2026 | Marketing mix modeling platforms | 2.9K | 13.7% | 3 | | Mar 2026 | Marketing mix modeling platforms | 2.9K | 13.8% | 3 | | Apr 2026 | Marketing mix modeling platforms | 2.9K | 13.9% | 3 | | May 2026 | Marketing mix modeling platforms | 3.6K | 18.1% | 2 | | Jun 2026 | Marketing mix modeling platforms | 2.9K | 16% | 2 | | Jul 2026 | Marketing mix modeling platforms | 2.4K | 13.2% | 2 | | Aug 2026 | Marketing mix modeling platforms | 2.4K | 13.9% | 3 | | Sep 2026 | Marketing mix modeling platforms | 2.9K | 14.5% | 3 | ## How are Google Meridian’s branded searches counted? Brandwave collects information about searches that people make online using Google Meridian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google meridian” ## Which marketing mix modeling platforms compete with Google Meridian? - [Lifesight](/demand/global-en/brands/lifesight): Head-to-head: /demand/global-en/compare/google-meridian-vs-lifesight - [Analytic Partners](/demand/global-en/brands/analytic-partners): Head-to-head: /demand/global-en/compare/analytic-partners-vs-google-meridian - [Mutinex](/demand/global-en/brands/mutinex): Head-to-head: /demand/global-en/compare/google-meridian-vs-mutinex - [LiftLab](/demand/global-en/brands/liftlab): Head-to-head: /demand/global-en/compare/google-meridian-vs-liftlab - [Sellforte](/demand/global-en/brands/sellforte): Head-to-head: /demand/global-en/compare/google-meridian-vs-sellforte - [PyMC-Marketing](/demand/global-en/brands/pymc-marketing) - [Meta Robyn](/demand/global-en/brands/meta-robyn) - [Keen Decision Systems](/demand/global-en/brands/keen-decision-systems) - [Recast](/demand/global-en/brands/recast) - [SegmentStream](/demand/global-en/brands/segmentstream) - [Measured](/demand/global-en/brands/measured) - [Paramark](/demand/global-en/brands/paramark) ## Who owns Google Meridian? Google Meridian is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Meridian? Google Meridian is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Meridian: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-meridian This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-meridian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.