---
title: "Google Maps: search popularity and Share of Search worldwide"
description: "Google Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-maps"
publisher: "Brandwave"
---

# Google Maps: search popularity and Share of Search worldwide

Google Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Maps
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among navigation apps**: 97.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Navigation apps | 1 | 97.7% | 185M |
| Transit apps | 1 | 99.5% | 185M |

- [Navigation apps](/demand/global-en/categories/navigation-apps)
- [Transit apps](/demand/global-en/categories/transit-apps)

## How has branded search demand for Google Maps changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Google Maps worldwide held steady at 185M.
- Across the 11 months ending August 2026, Google Maps’ estimated Share of Search among navigation apps worldwide held steady at 97.7%.
- Across the 11 months ending August 2026, Google Maps’ estimated Share of Search among transit apps worldwide held steady, from 99.4% to 99.5%.

## How did search popularity change for navigation apps worldwide in August 2026?

- In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.
- In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

## How did search popularity change for transit apps worldwide in August 2026?

- Estimated monthly branded searches for Transit worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Moovit worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
- Estimated monthly branded searches for Citymapper worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Navigation apps | 185M | 97.7% | 1 |
| Nov 2025 | Navigation apps | 185M | 97.8% | 1 |
| Dec 2025 | Navigation apps | 151M | 97.5% | 1 |
| Jan 2026 | Navigation apps | 185M | 97.8% | 1 |
| Feb 2026 | Navigation apps | 151M | 97.2% | 1 |
| Mar 2026 | Navigation apps | 185M | 97.6% | 1 |
| Apr 2026 | Navigation apps | 185M | 97.7% | 1 |
| May 2026 | Navigation apps | 185M | 97.8% | 1 |
| Jun 2026 | Navigation apps | 185M | 97.8% | 1 |
| Jul 2026 | Navigation apps | 185M | 97.6% | 1 |
| Aug 2026 | Navigation apps | 185M | 97.7% | 1 |
| Sep 2026 | Navigation apps | — | — | — |
| Oct 2025 | Transit apps | 185M | 99.4% | 1 |
| Nov 2025 | Transit apps | 185M | 99.4% | 1 |
| Dec 2025 | Transit apps | 151M | 99.4% | 1 |
| Jan 2026 | Transit apps | 185M | 99.4% | 1 |
| Feb 2026 | Transit apps | 151M | 99.3% | 1 |
| Mar 2026 | Transit apps | 185M | 99.4% | 1 |
| Apr 2026 | Transit apps | 185M | 99.4% | 1 |
| May 2026 | Transit apps | 185M | 99.4% | 1 |
| Jun 2026 | Transit apps | 185M | 99.4% | 1 |
| Jul 2026 | Transit apps | 185M | 99.5% | 1 |
| Aug 2026 | Transit apps | 185M | 99.5% | 1 |
| Sep 2026 | Transit apps | — | — | — |

## How is Google Maps measured?

Brandwave collects information about searches that people make online using Google Maps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “google maps”

## Which navigation apps compete with Google Maps?

- [Waze](/demand/global-en/brands/waze): Head-to-head: /demand/global-en/compare/google-maps-vs-waze
- [MapQuest](/demand/global-en/brands/mapquest): Head-to-head: /demand/global-en/compare/google-maps-vs-mapquest
- [Apple Maps](/demand/global-en/brands/apple-maps): Head-to-head: /demand/global-en/compare/apple-maps-vs-google-maps
- [TomTom](/demand/global-en/brands/tomtom): Head-to-head: /demand/global-en/compare/google-maps-vs-tomtom

## Who owns Google Maps?

Google Maps is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 36 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Google Maps?

Google Maps is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide.

## Cite this page

Brandwave. "Google Maps: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google-maps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
