---
title: "Google Keyword Planner: search popularity worldwide"
description: "Google Keyword Planner is Google's free keyword research tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-keyword-planner"
publisher: "Brandwave"
---

# Google Keyword Planner: search popularity worldwide

Google Keyword Planner is Google's free keyword research tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Keyword Planner
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among keyword research tools**: 18.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Keyword research tools | 2 | 18.4% | 356K |
| SEO tools | 2 | 19.3% | 356K |

- [Keyword research tools](/demand/global-en/categories/keyword-research-tools)
- [SEO tools](/demand/global-en/categories/seo-tools)

## Top keyword research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Keyword Planner appeared in all five answers. Google Keyword Planner is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Keyword Planner | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ahrefs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| KWFinder | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Ubersuggest | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| AnswerThePublic | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Moz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about keyword research tools

- Asked ChatGPT "Which keyword research tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder
- Asked ChatGPT "What are the best keyword research tools?": 1. Ahrefs, 2. Semrush, 3. Google Keyword Planner, 4. KWFinder, 5. Ubersuggest, 6. AnswerThePublic
- Asked ChatGPT "What's the best keyword research tool for search optimisation?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder
- Searched Google, AI Overview "keyword research tools": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest
- Searched Google, AI Overview "seo keyword tool": 1. Semrush, 2. Google Keyword Planner, 3. Ubersuggest

Not named in any answer: Moz.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Google Keyword Planner changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Google Keyword Planner worldwide fell from 436K to 356K.
- Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among keyword research tools worldwide peaked at 19.7% in July 2026 and was lowest at 12.6% in March 2026.
- Across the 12 months ending September 2026, Google Keyword Planner rose from 3rd to 2nd among keyword research tools worldwide.
- Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among SEO tools worldwide peaked at 22.7% in July 2026 and was lowest at 13% in March 2026.
- Across the 12 months ending September 2026, Google Keyword Planner rose from 3rd to 2nd among SEO tools worldwide.

## How did search popularity change for keyword research tools worldwide in September 2026?

- In September 2026, Google Keyword Planner overtook Ahrefs to rank 2nd among keyword research tools worldwide, with 18.4% of the searches.
- In September 2026, Semrush gained share of searches among keyword research tools worldwide, from 38.5% to 43.3%.
- In September 2026, Ahrefs lost share of searches among keyword research tools worldwide, from 20.7% to 18.2%.
- In September 2026, AnswerThePublic lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
- In September 2026, Moz lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
- Estimated monthly branded searches for KWFinder worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

## How did search popularity change for SEO tools worldwide in September 2026?

- In September 2026, Semrush gained share of searches among SEO tools worldwide, from 42.3% to 45.5%.
- In September 2026, AnswerThePublic lost share of searches among SEO tools worldwide, from 7.8% to 6%.
- In September 2026, Ahrefs lost share of searches among SEO tools worldwide, from 17.5% to 16.4%.
- In September 2026, Ubersuggest lost share of searches among SEO tools worldwide, from 9.5% to 9%.
- Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
- Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Keyword research tools | 436K | 18.7% | 3 |
| Nov 2025 | Keyword research tools | 381K | 17.1% | 3 |
| Dec 2025 | Keyword research tools | 311K | 17.3% | 2 |
| Jan 2026 | Keyword research tools | 356K | 17.3% | 3 |
| Feb 2026 | Keyword research tools | 356K | 17.9% | 3 |
| Mar 2026 | Keyword research tools | 356K | 12.6% | 3 |
| Apr 2026 | Keyword research tools | 356K | 15.3% | 3 |
| May 2026 | Keyword research tools | 356K | 17.2% | 3 |
| Jun 2026 | Keyword research tools | 337K | 16.8% | 3 |
| Jul 2026 | Keyword research tools | 411K | 19.7% | 3 |
| Aug 2026 | Keyword research tools | 337K | 17.7% | 3 |
| Sep 2026 | Keyword research tools | 356K | 18.4% | 2 |
| Oct 2025 | SEO tools | 436K | 19.4% | 3 |
| Nov 2025 | SEO tools | 381K | 17.8% | 2 |
| Dec 2025 | SEO tools | 311K | 18.4% | 2 |
| Jan 2026 | SEO tools | 356K | 18.2% | 3 |
| Feb 2026 | SEO tools | 356K | 18.7% | 3 |
| Mar 2026 | SEO tools | 356K | 13% | 3 |
| Apr 2026 | SEO tools | 356K | 16.5% | 3 |
| May 2026 | SEO tools | 356K | 18.2% | 3 |
| Jun 2026 | SEO tools | 337K | 18.4% | 2 |
| Jul 2026 | SEO tools | 411K | 22.7% | 2 |
| Aug 2026 | SEO tools | 337K | 19.4% | 2 |
| Sep 2026 | SEO tools | 356K | 19.3% | 2 |

## How are Google Keyword Planner’s branded searches counted?

Brandwave collects information about searches that people make online using Google Keyword Planner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “google keyword planner”
- “keyword planner”

## Which keyword research tools compete with Google Keyword Planner?

- [Semrush](/demand/global-en/brands/semrush): Head-to-head: /demand/global-en/compare/google-keyword-planner-vs-semrush
- [Ahrefs](/demand/global-en/brands/ahrefs): Head-to-head: /demand/global-en/compare/ahrefs-vs-google-keyword-planner
- [Ubersuggest](/demand/global-en/brands/ubersuggest): Head-to-head: /demand/global-en/compare/google-keyword-planner-vs-ubersuggest
- [AnswerThePublic](/demand/global-en/brands/answerthepublic): Head-to-head: /demand/global-en/compare/answerthepublic-vs-google-keyword-planner
- [Moz](/demand/global-en/brands/moz): Head-to-head: /demand/global-en/compare/google-keyword-planner-vs-moz
- [KWFinder](/demand/global-en/brands/kwfinder)

## Who owns Google Keyword Planner?

Google Keyword Planner is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 68 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Google Keyword Planner?

Google Keyword Planner is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

## Cite this page

Brandwave. "Google Keyword Planner: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-keyword-planner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-keyword-planner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.