---
title: "Google Keep: search popularity worldwide"
description: "Google Keep is a note-taking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-keep"
publisher: "Brandwave"
---

# Google Keep: search popularity worldwide

Google Keep is a note-taking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Keep
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among note taking apps**: 32.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Note taking apps | 2 | 32.1% | 1.5M |

- [Note taking apps](/demand/global-en/categories/note-taking-apps)

## Top note taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Keep was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Keep is the fifth most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OneNote | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Notion | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple Notes | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Obsidian | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Google Keep | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Goodnotes | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Evernote | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Roam Research | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about note taking apps

- Asked ChatGPT "Which note taking app should I use?": 1. Apple Notes, 2. OneNote, 3. Notion, 4. Obsidian, 5. Google Keep
- Asked ChatGPT "What are the best note taking apps?": 1. Notion, 2. Obsidian, 3. OneNote, 4. Apple Notes, 5. Google Keep, 6. Evernote
- Asked ChatGPT "What's the best note taking app for class notes?": 1. OneNote, 2. Goodnotes, 3. Notion
- Searched Google, AI Overview "note taking app": 1. OneNote, 2. Apple Notes, 3. Google Keep, 4. Notion, 5. Obsidian, 6. Evernote, 7. Goodnotes
- Searched Google, AI Overview "note app": named none of the brands we track

Not named in any answer: Bear and Roam Research.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Google Keep changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Google Keep worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Google Keep’s share of searches among note taking apps worldwide peaked at 41.6% in June 2026 and was lowest at 32.1% in September 2026.

## How did search popularity change for note taking apps worldwide in September 2026?

- In September 2026, OneNote overtook Google Keep to become the leader among note taking apps worldwide, with 39.2% of the searches.
- In September 2026, Goodnotes gained share of searches among note taking apps worldwide, from 11.8% to 14.4%.
- In September 2026, Google Keep lost share of searches among note taking apps worldwide, from 39.2% to 32.1%.
- In September 2026, Evernote lost share of searches among note taking apps worldwide, from 6.4% to 5.3%.
- In September 2026, Notion lost share of searches among note taking apps worldwide, from 2.9% to 2.4%.
- Estimated monthly branded searches for Obsidian worldwide rose 46.6% over 12 measured months, from 155K to 227K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Note taking apps | 1.5M | 32.5% | 2 |
| Nov 2025 | Note taking apps | 1.5M | 36.3% | 1 |
| Dec 2025 | Note taking apps | 1.2M | 38.1% | 1 |
| Jan 2026 | Note taking apps | 1.5M | 35.3% | 1 |
| Feb 2026 | Note taking apps | 1.5M | 37.5% | 1 |
| Mar 2026 | Note taking apps | 1.5M | 37.5% | 1 |
| Apr 2026 | Note taking apps | 1.5M | 37.5% | 1 |
| May 2026 | Note taking apps | 1.5M | 40.6% | 1 |
| Jun 2026 | Note taking apps | 1.5M | 41.6% | 1 |
| Jul 2026 | Note taking apps | 1.2M | 39.6% | 1 |
| Aug 2026 | Note taking apps | 1.5M | 39.2% | 1 |
| Sep 2026 | Note taking apps | 1.5M | 32.1% | 2 |

## How are Google Keep’s branded searches counted?

Brandwave collects information about searches that people make online using Google Keep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “google keep”

## Which note taking apps compete with Google Keep?

- [OneNote](/demand/global-en/brands/onenote): Head-to-head: /demand/global-en/compare/google-keep-vs-onenote
- [Goodnotes](/demand/global-en/brands/goodnotes): Head-to-head: /demand/global-en/compare/goodnotes-vs-google-keep
- [Evernote](/demand/global-en/brands/evernote): Head-to-head: /demand/global-en/compare/evernote-vs-google-keep
- [Obsidian](/demand/global-en/brands/obsidian): Head-to-head: /demand/global-en/compare/google-keep-vs-obsidian
- [Notion](/demand/global-en/brands/notion): Head-to-head: /demand/global-en/compare/google-keep-vs-notion
- [Apple Notes](/demand/global-en/brands/apple-notes)
- [Bear](/demand/global-en/brands/bear-notes)
- [Roam Research](/demand/global-en/brands/roam-research)

## Who owns Google Keep?

Google Keep is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 68 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Google Keep?

Google Keep is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

## Cite this page

Brandwave. "Google Keep: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-keep

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-keep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
