--- title: "Google Gemini: search popularity and Share of Search worldwide" description: "Google's AI assistant for chat, writing, research, and image generation, formerly Bard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-gemini" publisher: "Brandwave" --- # Google Gemini: search popularity and Share of Search worldwide Google's AI assistant for chat, writing, research, and image generation, formerly Bard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Gemini - **Owned by**: Google - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI chat assistants**: 26.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI chat assistants | 2 | 26.5% | 644M | - [AI chat assistants](/demand/global-en/categories/ai-chat-assistants) ## How has branded search demand for Google Gemini changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Gemini worldwide fell from 686M to 644M. - Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide decreased from 28.3% to 26.5%. - Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide peaked at 29.3% in June 2026 and was lowest at 24.4% in November 2025. ## How did search popularity change for AI chat assistants worldwide in August 2026? - In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide. - In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide. - Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026. - Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026. - Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026. - Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI chat assistants | 686M | 28.3% | 2 | | Nov 2025 | AI chat assistants | 537M | 24.4% | 2 | | Dec 2025 | AI chat assistants | 568M | 25.8% | 2 | | Jan 2026 | AI chat assistants | 593M | 26.4% | 2 | | Feb 2026 | AI chat assistants | 549M | 24.9% | 2 | | Mar 2026 | AI chat assistants | 656M | 26.6% | 2 | | Apr 2026 | AI chat assistants | 748M | 29.1% | 2 | | May 2026 | AI chat assistants | 798M | 27.4% | 2 | | Jun 2026 | AI chat assistants | 761M | 29.3% | 2 | | Jul 2026 | AI chat assistants | 648M | 26.5% | 2 | | Aug 2026 | AI chat assistants | 644M | 26.5% | 2 | | Sep 2026 | AI chat assistants | — | — | — | ## How is Google Gemini measured? Brandwave collects information about searches that people make online using Google Gemini’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ai gemini” - “bard ai” - “Gemini” - “gemini 2.5 pro” - “gemini 3” - “gemini 3 pro” - “gemini advanced” - “gemini ai” - “gemini ai app” - “gemini ai chat” - “gemini ai free” - “gemini ai image” - “gemini ai photo” - “gemini ai photos” - “gemini app” - “gemini bard” - “gemini chat” - “gemini deep research” - “gemini download” - “gemini google” - “gemini google com” - “gemini image generator” - “gemini live” - “gemini pro” - “gemini ultra” - “gemini.google.com” - “google ai gemini” - “google bard” - “google gemini” - “google gemini ai” - “google gemini app” ## Which AI chat assistants compete with Google Gemini? - [ChatGPT](/demand/global-en/brands/chatgpt): Head-to-head: /demand/global-en/compare/chatgpt-vs-google-gemini - [Claude](/demand/global-en/brands/claude): Head-to-head: /demand/global-en/compare/claude-vs-google-gemini - [Microsoft Copilot](/demand/global-en/brands/microsoft-copilot): Head-to-head: /demand/global-en/compare/google-gemini-vs-microsoft-copilot - [Grok](/demand/global-en/brands/grok): Head-to-head: /demand/global-en/compare/google-gemini-vs-grok - [DeepSeek](/demand/global-en/brands/deepseek): Head-to-head: /demand/global-en/compare/deepseek-vs-google-gemini - [Perplexity](/demand/global-en/brands/perplexity) - [Meta AI](/demand/global-en/brands/meta-ai) - [Mistral Le Chat](/demand/global-en/brands/mistral-le-chat) ## Who owns Google Gemini? Google Gemini is owned by Google. Brandwave also tracks AppSheet, Fitbit, Google Forms, Google Meet, Google Nest, Google Translate, Google Workspace, Looker and Snapseed, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Gemini? Google Gemini is owned by Google. Brandwave also tracks AppSheet, Fitbit, Google Forms, Google Meet, Google Nest, Google Translate, Google Workspace, Looker and Snapseed, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Gemini: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google-gemini This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-gemini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.