---
title: "Google Flights: search popularity and Share of Search worldwide"
description: "Google Flights is a flight search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-flights"
publisher: "Brandwave"
---

# Google Flights: search popularity and Share of Search worldwide

Google Flights is a flight search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Flights
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among flight comparison sites**: 49.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flight comparison sites | 1 | 49.1% | 45.5M |

- [Flight comparison sites](/demand/global-en/categories/flight-comparison-sites)

## How has branded search demand for Google Flights changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Google Flights worldwide held steady at 45.5M.
- Across the 11 months ending August 2026, Google Flights’ estimated Share of Search among flight comparison sites worldwide peaked at 54% in December 2025 and was lowest at 49% in July 2026.

## How did search popularity change for flight comparison sites worldwide in August 2026?

- Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.
- Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flight comparison sites | 45.5M | 49% | 1 |
| Nov 2025 | Flight comparison sites | 45.5M | 49.2% | 1 |
| Dec 2025 | Flight comparison sites | 45.5M | 54% | 1 |
| Jan 2026 | Flight comparison sites | 55.6M | 49% | 1 |
| Feb 2026 | Flight comparison sites | 45.5M | 49% | 1 |
| Mar 2026 | Flight comparison sites | 55.6M | 54% | 1 |
| Apr 2026 | Flight comparison sites | 45.5M | 49.1% | 1 |
| May 2026 | Flight comparison sites | 45.5M | 49.1% | 1 |
| Jun 2026 | Flight comparison sites | 45.5M | 49.1% | 1 |
| Jul 2026 | Flight comparison sites | 45.5M | 49% | 1 |
| Aug 2026 | Flight comparison sites | 45.5M | 49.1% | 1 |
| Sep 2026 | Flight comparison sites | — | — | — |

## How is Google Flights measured?

Brandwave collects information about searches that people make online using Google Flights’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “google flights”

## Which flight comparison sites compete with Google Flights?

- [Skyscanner](/demand/global-en/brands/skyscanner): Head-to-head: /demand/global-en/compare/google-flights-vs-skyscanner
- [Momondo](/demand/global-en/brands/momondo): Head-to-head: /demand/global-en/compare/google-flights-vs-momondo
- [Kiwi.com](/demand/global-en/brands/kiwi-com): Head-to-head: /demand/global-en/compare/google-flights-vs-kiwi-com
- [Kayak](/demand/global-en/brands/kayak-travel): Head-to-head: /demand/global-en/compare/google-flights-vs-kayak-travel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Google Flights: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google-flights

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-flights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.