--- title: "Google Display & Video 360: search popularity worldwide" description: "Google Display & Video 360 is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-display-and-video-360" publisher: "Brandwave" --- # Google Display & Video 360: search popularity worldwide Google Display & Video 360 is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Display & Video 360 - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among programmatic advertising platforms**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Programmatic advertising platforms | 9 | 0.18% | 260 | - [Programmatic advertising platforms](/demand/global-en/categories/programmatic-advertising-platforms) ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Display & Video 360 is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Display & Video 360 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Display & Video 360 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Basis Technologies | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Criteo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MediaMath | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use?": 1. StackAdapt, 2. The Trade Desk, 3. Display & Video 360, 4. Amazon DSP - Asked ChatGPT "What are the best programmatic advertising platforms?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies, 7. Criteo - Asked ChatGPT "What's the best programmatic advertising platform for ad campaigns?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "best dsp platform": 1. StackAdapt, 2. The Trade Desk, 3. Amazon DSP, 4. Google Display & Video 360, 5. Display & Video 360 Not named in any answer: Xandr and MediaMath. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Google Display & Video 360 changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Display & Video 360 worldwide fell from 390 to 260. - Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide held steady, from 0.19% to 0.18%. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, Criteo gained share of searches among programmatic advertising platforms worldwide, from 25.5% to 27.4%. - In September 2026, Amazon DSP gained share of searches among programmatic advertising platforms worldwide, from 17.1% to 18.3%. - In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%. - In September 2026, The Trade Desk lost share of searches among programmatic advertising platforms worldwide, from 38.9% to 34.1%. - Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026. - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Programmatic advertising platforms | 390 | 0.19% | 9 | | Nov 2025 | Programmatic advertising platforms | 390 | 0.24% | 9 | | Dec 2025 | Programmatic advertising platforms | 260 | 0.19% | 9 | | Jan 2026 | Programmatic advertising platforms | 320 | 0.18% | 9 | | Feb 2026 | Programmatic advertising platforms | 390 | 0.23% | 9 | | Mar 2026 | Programmatic advertising platforms | 480 | 0.25% | 9 | | Apr 2026 | Programmatic advertising platforms | 320 | 0.19% | 9 | | May 2026 | Programmatic advertising platforms | 390 | 0.25% | 9 | | Jun 2026 | Programmatic advertising platforms | 320 | 0.19% | 9 | | Jul 2026 | Programmatic advertising platforms | 260 | 0.18% | 9 | | Aug 2026 | Programmatic advertising platforms | 210 | 0.13% | 9 | | Sep 2026 | Programmatic advertising platforms | 260 | 0.18% | 9 | ## How are Google Display & Video 360’s branded searches counted? Brandwave collects information about searches that people make online using Google Display & Video 360’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google display & video 360” ## Which programmatic advertising platforms compete with Google Display & Video 360? - [The Trade Desk](/demand/global-en/brands/the-trade-desk) - [Criteo](/demand/global-en/brands/criteo) - [Amazon DSP](/demand/global-en/brands/amazon-dsp) - [StackAdapt](/demand/global-en/brands/stackadapt): Head-to-head: /demand/global-en/compare/google-display-and-video-360-vs-stackadapt - [Xandr](/demand/global-en/brands/xandr): Head-to-head: /demand/global-en/compare/google-display-and-video-360-vs-xandr - [Basis Technologies](/demand/global-en/brands/basis-technologies): Head-to-head: /demand/global-en/compare/basis-technologies-vs-google-display-and-video-360 - [Display & Video 360](/demand/global-en/brands/display-and-video-360): Head-to-head: /demand/global-en/compare/display-and-video-360-vs-google-display-and-video-360 - [MediaMath](/demand/global-en/brands/mediamath): Head-to-head: /demand/global-en/compare/google-display-and-video-360-vs-mediamath ## Who owns Google Display & Video 360? Google Display & Video 360 is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Display & Video 360? Google Display & Video 360 is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Display & Video 360: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-display-and-video-360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.