---
title: "Google Colab: search popularity worldwide"
description: "Google Colab runs Jupyter notebooks in Google’s cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-colab"
publisher: "Brandwave"
---

# Google Colab: search popularity worldwide

Google Colab runs Jupyter notebooks in Google’s cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Colab
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among notebook platforms**: 84.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Notebook platforms | 1 | 84.2% | 6.1M |

- [Notebook platforms](/demand/global-en/categories/notebook-platforms)

## Top notebook platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Colab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Colab is the most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Google Colab | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| JupyterLab | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Microsoft OneNote | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Evernote | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Jupyter | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Deepnote | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Hex | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Observable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about notebook platforms

- Asked ChatGPT "Which notebook platform should I use?": 1. Google Colab, 2. JupyterLab, 3. Deepnote, 4. Jupyter
- Asked ChatGPT "What are the best notebook platforms?": 1. Microsoft OneNote, 2. Google Colab, 3. Evernote, 4. JupyterLab
- Asked ChatGPT "What's the best notebook platform for data analysis notebooks?": 1. JupyterLab, 2. Google Colab, 3. Deepnote, 4. Hex, 5. Jupyter
- Searched Google, AI Overview "notebook platforms": 1. Jupyter, 2. Google Colab, 3. Evernote, 4. JupyterLab
- Searched Google, AI Overview "cloud notebook app": 1. Microsoft OneNote, 2. Evernote

Not named in any answer: Observable.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Google Colab changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Google Colab worldwide rose from 5M to 6.1M.
- Across the 12 months ending September 2026, Google Colab’s share of searches among notebook platforms worldwide increased from 77.5% to 84.2%.
- Across the 12 months ending September 2026, Google Colab’s share of searches among notebook platforms worldwide peaked at 84.2% in September 2026 and was lowest at 75.9% in January 2026.

## How did search popularity change for notebook platforms worldwide in September 2026?

- In September 2026, Evernote lost share of searches among notebook platforms worldwide, from 4.1% to 3.4%.
- In September 2026, Jupyter rose from 5th to 4th among notebook platforms worldwide.
- In September 2026, Microsoft OneNote fell from 4th to 5th among notebook platforms worldwide.
- Estimated monthly branded searches for Google Colab worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026.
- Estimated monthly branded searches for Deepnote worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
- Estimated monthly branded searches for Observable worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Notebook platforms | 5M | 77.5% | 1 |
| Nov 2025 | Notebook platforms | 5M | 79.4% | 1 |
| Dec 2025 | Notebook platforms | 4.1M | 79.6% | 1 |
| Jan 2026 | Notebook platforms | 4.1M | 75.9% | 1 |
| Feb 2026 | Notebook platforms | 5M | 80.6% | 1 |
| Mar 2026 | Notebook platforms | 5M | 80.6% | 1 |
| Apr 2026 | Notebook platforms | 5M | 82.2% | 1 |
| May 2026 | Notebook platforms | 4.1M | 79.7% | 1 |
| Jun 2026 | Notebook platforms | 4.1M | 82.4% | 1 |
| Jul 2026 | Notebook platforms | 4.1M | 81.4% | 1 |
| Aug 2026 | Notebook platforms | 5M | 83.7% | 1 |
| Sep 2026 | Notebook platforms | 6.1M | 84.2% | 1 |

## How are Google Colab’s branded searches counted?

Brandwave collects information about searches that people make online using Google Colab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “google colab”

## Which notebook platforms compete with Google Colab?

- [JupyterLab](/demand/global-en/brands/jupyterlab): Head-to-head: /demand/global-en/compare/google-colab-vs-jupyterlab
- [Evernote](/demand/global-en/brands/evernote): Head-to-head: /demand/global-en/compare/evernote-vs-google-colab
- [Jupyter](/demand/global-en/brands/jupyter): Head-to-head: /demand/global-en/compare/google-colab-vs-jupyter
- [Microsoft OneNote](/demand/global-en/brands/microsoft-onenote): Head-to-head: /demand/global-en/compare/google-colab-vs-microsoft-onenote
- [Observable](/demand/global-en/brands/observable): Head-to-head: /demand/global-en/compare/google-colab-vs-observable
- [Deepnote](/demand/global-en/brands/deepnote)
- [Hex](/demand/global-en/brands/hex)

## Who owns Google Colab?

Google Colab is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 68 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Google Colab?

Google Colab is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

## Cite this page

Brandwave. "Google Colab: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-colab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-colab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
