---
title: "Google Cloud Pub/Sub: search popularity worldwide"
description: "Google Cloud Pub/Sub is Google Cloud’s messaging service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/google-cloud-pub-sub"
publisher: "Brandwave"
---

# Google Cloud Pub/Sub: search popularity worldwide

Google Cloud Pub/Sub is Google Cloud’s messaging service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Google Cloud Pub/Sub
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among message queue services**: 6.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Message queue services | 3 | 6.9% | 8.7K |

- [Message queue services](/demand/global-en/categories/message-queue-services)

## Top message queue services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Pub/Sub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Cloud Pub/Sub is the fifth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RabbitMQ | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Amazon SQS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kafka | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Azure Service Bus | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Google Cloud Pub/Sub | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| NATS | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| ActiveMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ZeroMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Redis Streams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Google Pub/Sub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about message queue services

- Asked ChatGPT "Which message queue service should I use?": 1. Amazon SQS, 2. RabbitMQ, 3. Google Cloud Pub/Sub, 4. Azure Service Bus, 5. Kafka
- Asked ChatGPT "What are the best message queue services?": 1. Amazon SQS, 2. RabbitMQ, 3. Kafka, 4. Google Cloud Pub/Sub, 5. Azure Service Bus, 6. NATS
- Asked ChatGPT "What's the best message queue service for service-to-service messaging?": 1. Amazon SQS, 2. RabbitMQ, 3. NATS, 4. Kafka, 5. Azure Service Bus, 6. Google Cloud Pub/Sub
- Searched Google, AI Overview "message queue services": 1. Kafka, 2. Azure Service Bus, 3. RabbitMQ
- Searched Google, AI Overview "message broker service": 1. RabbitMQ, 2. Kafka, 3. Amazon SQS, 4. Google Cloud Pub/Sub, 5. NATS

Not named in any answer: ActiveMQ, ZeroMQ, Redis Streams and Google Pub/Sub.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Google Cloud Pub/Sub changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Pub/Sub worldwide fell from 10.9K to 8.7K.
- Across the 12 months ending September 2026, Google Cloud Pub/Sub’s share of searches among message queue services worldwide increased from 5% to 6.9%.
- Across the 12 months ending September 2026, Google Cloud Pub/Sub’s share of searches among message queue services worldwide peaked at 9.3% in April 2026 and was lowest at 5% in October 2025.
- Across the 12 months ending September 2026, Google Cloud Pub/Sub rose from 6th to 3rd among message queue services worldwide.

## How did search popularity change for message queue services worldwide in September 2026?

- Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
- Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.
- Estimated monthly branded searches for ZeroMQ worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.
- Estimated monthly branded searches for RabbitMQ worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.
- Estimated monthly branded searches for Redis Streams worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
- Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Message queue services | 10.9K | 5% | 6 |
| Nov 2025 | Message queue services | 11.2K | 6.1% | 5 |
| Dec 2025 | Message queue services | 12.1K | 7% | 2 |
| Jan 2026 | Message queue services | 9.6K | 5.3% | 6 |
| Feb 2026 | Message queue services | 11.4K | 6.4% | 4 |
| Mar 2026 | Message queue services | 16.7K | 8.8% | 2 |
| Apr 2026 | Message queue services | 15.9K | 9.3% | 3 |
| May 2026 | Message queue services | 12.9K | 8.3% | 2 |
| Jun 2026 | Message queue services | 10.2K | 6.8% | 3 |
| Jul 2026 | Message queue services | 9.2K | 6.2% | 5 |
| Aug 2026 | Message queue services | 8.4K | 6.7% | 3 |
| Sep 2026 | Message queue services | 8.7K | 6.9% | 3 |

## How are Google Cloud Pub/Sub’s branded searches counted?

Brandwave collects information about searches that people make online using Google Cloud Pub/Sub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gcp pub sub”
- “google cloud pub sub”
- “google pub sub”

## Which message queue services compete with Google Cloud Pub/Sub?

- [RabbitMQ](/demand/global-en/brands/rabbitmq): Head-to-head: /demand/global-en/compare/google-cloud-pub-sub-vs-rabbitmq
- [Azure Service Bus](/demand/global-en/brands/azure-service-bus): Head-to-head: /demand/global-en/compare/azure-service-bus-vs-google-cloud-pub-sub
- [ActiveMQ](/demand/global-en/brands/activemq): Head-to-head: /demand/global-en/compare/activemq-vs-google-cloud-pub-sub
- [Amazon SQS](/demand/global-en/brands/amazon-sqs): Head-to-head: /demand/global-en/compare/amazon-sqs-vs-google-cloud-pub-sub
- [ZeroMQ](/demand/global-en/brands/zeromq): Head-to-head: /demand/global-en/compare/google-cloud-pub-sub-vs-zeromq
- [Redis Streams](/demand/global-en/brands/redis-streams)
- [Google Pub/Sub](/demand/global-en/brands/google-pub-sub)
- [Kafka](/demand/global-en/brands/kafka)
- [NATS](/demand/global-en/brands/nats)

## Who owns Google Cloud Pub/Sub?

Google Cloud Pub/Sub is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 68 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Google Cloud Pub/Sub?

Google Cloud Pub/Sub is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

## Cite this page

Brandwave. "Google Cloud Pub/Sub: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-cloud-pub-sub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-cloud-pub-sub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
