--- title: "Google Cloud Identity: search popularity worldwide" description: "Google Cloud Identity is a single sign-on platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-cloud-identity" publisher: "Brandwave" --- # Google Cloud Identity: search popularity worldwide Google Cloud Identity is a single sign-on platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Cloud Identity - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among single sign-on platforms**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Single sign-on platforms | 6 | 0.35% | 3.6K | - [Single sign-on platforms](/demand/global-en/categories/single-sign-on-platforms) ## Top single sign-on platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Cloud Identity is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | JumpCloud | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ping Identity | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Google Cloud Identity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Auth0 | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | OneLogin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about single sign-on platforms - Asked ChatGPT "Which single sign-on platform should I use?": 1. Microsoft Entra, 2. Okta, 3. JumpCloud, 4. Google Cloud Identity - Asked ChatGPT "What are the best single sign-on platforms?": 1. Microsoft Entra, 2. Okta, 3. Google Cloud Identity, 4. JumpCloud, 5. Ping Identity, 6. OneLogin - Asked ChatGPT "What's the best single sign-on platform for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta - Searched Google, AI Overview "single sign-on platforms": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. JumpCloud, 5. Auth0 - Searched Google, AI Overview "sso software": 1. Okta, 2. Microsoft Entra, 3. Ping Identity Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Google Cloud Identity changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Identity worldwide fell from 4.4K to 3.6K. - Across the 12 months ending September 2026, Google Cloud Identity’s share of searches among single sign-on platforms worldwide held steady, from 0.42% to 0.35%. ## How did search popularity change for single sign-on platforms worldwide in September 2026? - In September 2026, Microsoft Entra overtook JumpCloud to rank 4th among single sign-on platforms worldwide, with 7.2% of the searches. - In September 2026, Okta lost share of searches among single sign-on platforms worldwide, from 66.6% to 65.7%. - Estimated monthly branded searches for JumpCloud worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. - Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Single sign-on platforms | 4.4K | 0.42% | 6 | | Nov 2025 | Single sign-on platforms | 3.6K | 0.36% | 6 | | Dec 2025 | Single sign-on platforms | 3.6K | 0.37% | 6 | | Jan 2026 | Single sign-on platforms | 4.4K | 0.44% | 6 | | Feb 2026 | Single sign-on platforms | 3.6K | 0.37% | 6 | | Mar 2026 | Single sign-on platforms | 4.4K | 0.38% | 6 | | Apr 2026 | Single sign-on platforms | 4.4K | 0.44% | 6 | | May 2026 | Single sign-on platforms | 4.4K | 0.46% | 6 | | Jun 2026 | Single sign-on platforms | 4.4K | 0.45% | 6 | | Jul 2026 | Single sign-on platforms | 4.4K | 0.45% | 6 | | Aug 2026 | Single sign-on platforms | 4.4K | 0.44% | 6 | | Sep 2026 | Single sign-on platforms | 3.6K | 0.35% | 6 | ## How are Google Cloud Identity’s branded searches counted? Brandwave collects information about searches that people make online using Google Cloud Identity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google cloud identity” ## Which single sign-on platforms compete with Google Cloud Identity? - [Okta](/demand/global-en/brands/okta) - [OneLogin](/demand/global-en/brands/onelogin): Head-to-head: /demand/global-en/compare/google-cloud-identity-vs-onelogin - [Auth0](/demand/global-en/brands/auth0): Head-to-head: /demand/global-en/compare/auth0-vs-google-cloud-identity - [Microsoft Entra](/demand/global-en/brands/microsoft-entra): Head-to-head: /demand/global-en/compare/google-cloud-identity-vs-microsoft-entra - [JumpCloud](/demand/global-en/brands/jumpcloud): Head-to-head: /demand/global-en/compare/google-cloud-identity-vs-jumpcloud - [Ping Identity](/demand/global-en/brands/ping-identity): Head-to-head: /demand/global-en/compare/google-cloud-identity-vs-ping-identity ## Who owns Google Cloud Identity? Google Cloud Identity is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Cloud Identity? Google Cloud Identity is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Cloud Identity: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-cloud-identity This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-cloud-identity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.