--- title: "Google Chromecast: search popularity worldwide" description: "Google Chromecast makes TV streaming devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-chromecast" publisher: "Brandwave" --- # Google Chromecast: search popularity worldwide Google Chromecast makes TV streaming devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Chromecast - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among streaming device brands**: 10.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 3 | 10.4% | 1.2M | - [Streaming device brands](/demand/global-en/categories/streaming-device-brands) ## How has branded search demand for Google Chromecast changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Chromecast worldwide fell from 1.7M to 1.2M. - Across the 12 months ending September 2026, Google Chromecast’s estimated Share of Search among streaming device brands worldwide decreased from 12.9% to 10.4%. - Across the 12 months ending September 2026, Google Chromecast’s estimated Share of Search among streaming device brands worldwide peaked at 13.9% in May 2026 and was lowest at 10.4% in September 2026. ## How did search popularity change for streaming device brands worldwide in September 2026? - In September 2026, Xiaomi gained estimated Share of Search among streaming device brands worldwide, from 58.7% to 67.1%. - In September 2026, Roku lost estimated Share of Search among streaming device brands worldwide, from 16.7% to 12.9%. - In September 2026, Google Chromecast lost estimated Share of Search among streaming device brands worldwide, from 13% to 10.4%. - In September 2026, Apple TV 4K lost estimated Share of Search among streaming device brands worldwide, from 6.2% to 4.7%. - In September 2026, Amazon Fire TV lost estimated Share of Search among streaming device brands worldwide, from 5.4% to 4.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 1.7M | 12.9% | 3 | | Nov 2025 | Streaming device brands | 1.7M | 13% | 3 | | Dec 2025 | Streaming device brands | 1.7M | 13.3% | 3 | | Jan 2026 | Streaming device brands | 1.7M | 13.2% | 3 | | Feb 2026 | Streaming device brands | 1.4M | 13% | 3 | | Mar 2026 | Streaming device brands | 1.4M | 11.3% | 3 | | Apr 2026 | Streaming device brands | 1.4M | 13.5% | 3 | | May 2026 | Streaming device brands | 1.5M | 13.9% | 3 | | Jun 2026 | Streaming device brands | 1.5M | 13.2% | 3 | | Jul 2026 | Streaming device brands | 1.5M | 12.8% | 3 | | Aug 2026 | Streaming device brands | 1.4M | 13% | 3 | | Sep 2026 | Streaming device brands | 1.2M | 10.4% | 3 | ## How is Google Chromecast measured? Brandwave collects information about searches that people make online using Google Chromecast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chromecast” - “google tv streamer” ## Which streaming device brands compete with Google Chromecast? - [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/google-chromecast-vs-xiaomi - [Roku](/demand/global-en/brands/roku): Head-to-head: /demand/global-en/compare/google-chromecast-vs-roku - [Amazon Fire TV](/demand/global-en/brands/amazon-fire-tv): Head-to-head: /demand/global-en/compare/amazon-fire-tv-vs-google-chromecast - [Apple TV 4K](/demand/global-en/brands/apple-tv-4k): Head-to-head: /demand/global-en/compare/apple-tv-4k-vs-google-chromecast ## Who owns Google Chromecast? Google Chromecast is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Chat, Google Chrome, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Chromecast? Google Chromecast is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Chat, Google Chrome, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Chromecast: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-chromecast This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-chromecast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.