--- title: "Google Alerts: search popularity worldwide" description: "Google's free service that emails new results for a search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-alerts" publisher: "Brandwave" --- # Google Alerts: search popularity worldwide Google's free service that emails new results for a search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Alerts - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among brand monitoring tools**: 55.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand monitoring tools | 1 | 55.2% | 246K | - [Brand monitoring tools](/demand/global-en/categories/brand-monitoring-tools) ## Top brand monitoring tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Alerts is the eighth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brand24 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Meltwater | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Awario | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Talkwalker | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mention | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Alerts | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | YouScan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand monitoring tools - Asked ChatGPT "Which brand monitoring tool should I use?": 1. Brand24, 2. Awario, 3. Brandwatch, 4. Meltwater, 5. Google Alerts - Asked ChatGPT "What are the best brand monitoring tools?": 1. Brand24, 2. Brandwatch, 3. Meltwater, 4. Talkwalker, 5. Sprout Social, 6. Awario, 7. Google Alerts, 8. Mention - Asked ChatGPT "What's the best brand monitoring tool for brand mentions?": 1. Brand24, 2. Mention, 3. Brandwatch, 4. Talkwalker - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Sprout Social, 3. Meltwater, 4. Google Alerts Not named in any answer: YouScan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Google Alerts changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Alerts worldwide fell from 301K to 246K. - Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide increased from 50.9% to 55.2%. - Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide peaked at 56.4% in August 2026 and was lowest at 49.1% in November 2025. ## How did search popularity change for brand monitoring tools worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among brand monitoring tools worldwide, from 9.3% to 11.1%. - In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%. - Brand24’s share of searches among brand monitoring tools worldwide has lost ground for 3 months in a row, from 7.3% to 6.1% in September 2026. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. - Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. - Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand monitoring tools | 301K | 50.9% | 1 | | Nov 2025 | Brand monitoring tools | 246K | 49.1% | 1 | | Dec 2025 | Brand monitoring tools | 246K | 53.9% | 1 | | Jan 2026 | Brand monitoring tools | 301K | 55.7% | 1 | | Feb 2026 | Brand monitoring tools | 246K | 53.4% | 1 | | Mar 2026 | Brand monitoring tools | 301K | 53.9% | 1 | | Apr 2026 | Brand monitoring tools | 246K | 53.7% | 1 | | May 2026 | Brand monitoring tools | 246K | 53.7% | 1 | | Jun 2026 | Brand monitoring tools | 246K | 53.7% | 1 | | Jul 2026 | Brand monitoring tools | 246K | 56.4% | 1 | | Aug 2026 | Brand monitoring tools | 246K | 56.4% | 1 | | Sep 2026 | Brand monitoring tools | 246K | 55.2% | 1 | ## How are Google Alerts’ branded searches counted? Brandwave collects information about searches that people make online using Google Alerts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google alerts” ## Which brand monitoring tools compete with Google Alerts? - [Sprout Social](/demand/global-en/brands/sprout-social): Head-to-head: /demand/global-en/compare/google-alerts-vs-sprout-social - [Brandwatch](/demand/global-en/brands/brandwatch): Head-to-head: /demand/global-en/compare/brandwatch-vs-google-alerts - [Brand24](/demand/global-en/brands/brand24): Head-to-head: /demand/global-en/compare/brand24-vs-google-alerts - [Talkwalker](/demand/global-en/brands/talkwalker): Head-to-head: /demand/global-en/compare/google-alerts-vs-talkwalker - [YouScan](/demand/global-en/brands/youscan): Head-to-head: /demand/global-en/compare/google-alerts-vs-youscan - [Awario](/demand/global-en/brands/awario) - [Meltwater](/demand/global-en/brands/meltwater) - [Mention](/demand/global-en/brands/mention) ## Who owns Google Alerts? Google Alerts is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Alerts? Google Alerts is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Alerts: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/google-alerts This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-alerts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.