--- title: "Google Ads: search popularity and Share of Search worldwide" description: "Google Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-ads" publisher: "Brandwave" --- # Google Ads: search popularity and Share of Search worldwide Google Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Ads - **Owned by**: Google - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among display advertising platforms**: 19.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Display advertising platforms | 3 | 19.5% | 33.1K | - [Display advertising platforms](/demand/global-en/categories/display-advertising-platforms) ## How has branded search demand for Google Ads changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Ads worldwide rose from 27.1K to 33.1K. - Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide increased from 12.9% to 19.5%. - Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide peaked at 22.2% in April 2026 and was lowest at 12.9% in October 2025. - Across the 11 months ending August 2026, Google Ads rose from 4th to 3rd among display advertising platforms worldwide. ## How did search popularity change for display advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%. - In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%. - In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%. - In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%. - Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Display advertising platforms | 27.1K | 12.9% | 4 | | Nov 2025 | Display advertising platforms | 27.1K | 16% | 4 | | Dec 2025 | Display advertising platforms | 27.1K | 18.1% | 4 | | Jan 2026 | Display advertising platforms | 33.1K | 17.8% | 4 | | Feb 2026 | Display advertising platforms | 33.1K | 18.3% | 3 | | Mar 2026 | Display advertising platforms | 33.1K | 16.5% | 4 | | Apr 2026 | Display advertising platforms | 40.5K | 22.2% | 3 | | May 2026 | Display advertising platforms | 33.1K | 19.9% | 4 | | Jun 2026 | Display advertising platforms | 33.1K | 18.9% | 4 | | Jul 2026 | Display advertising platforms | 33.1K | 20.7% | 3 | | Aug 2026 | Display advertising platforms | 33.1K | 19.5% | 3 | | Sep 2026 | Display advertising platforms | — | — | — | ## How is Google Ads measured? Brandwave collects information about searches that people make online using Google Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “googleads” ## Which display advertising platforms compete with Google Ads? - [The Trade Desk](/demand/global-en/brands/the-trade-desk): Head-to-head: /demand/global-en/compare/google-ads-vs-the-trade-desk - [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/criteo-vs-google-ads - [Amazon DSP](/demand/global-en/brands/amazon-dsp): Head-to-head: /demand/global-en/compare/amazon-dsp-vs-google-ads - [AdRoll](/demand/global-en/brands/adroll): Head-to-head: /demand/global-en/compare/adroll-vs-google-ads ## Who owns Google Ads? Google Ads is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Ads? Google Ads is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. ## Cite this page Brandwave. "Google Ads: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.