--- title: "Google Ad Manager: search popularity and Share of Search worldwide" description: "Google Ad Manager is an ad server. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/google-ad-manager" publisher: "Brandwave" --- # Google Ad Manager: search popularity and Share of Search worldwide Google Ad Manager is an ad server. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Ad Manager - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among publisher ad monetisation platforms**: 25.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Publisher ad monetisation platforms | 2 | 25.7% | 135K | | Ad server platforms | 1 | 62.5% | 135K | - [Publisher ad monetisation platforms](/demand/global-en/categories/publisher-ad-monetisation-platforms) - [Ad server platforms](/demand/global-en/categories/ad-server-platforms) ## How has branded search demand for Google Ad Manager changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Ad Manager worldwide rose from 110K to 135K. - Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide increased from 21.6% to 25.7%. - Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 25.8% in July 2026 and was lowest at 16% in January 2026. - Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among ad server platforms worldwide increased from 52% to 62.5%. ## How did search popularity change for publisher ad monetisation platforms worldwide in August 2026? - Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. - Estimated monthly branded searches for Publift worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. - Estimated monthly branded searches for Ezoic worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026. - Estimated monthly branded searches for Snigel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for ad server platforms worldwide in August 2026? - Google Ad Manager’s estimated Share of Search among ad server platforms worldwide has gained ground for 3 months in a row, from 62% to 62.5% in August 2026. - Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. - Estimated monthly branded searches for Amazon Ads worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Publisher ad monetisation platforms | 110K | 21.6% | 2 | | Nov 2025 | Publisher ad monetisation platforms | 110K | 21.7% | 2 | | Dec 2025 | Publisher ad monetisation platforms | 110K | 25.1% | 2 | | Jan 2026 | Publisher ad monetisation platforms | 110K | 16% | 2 | | Feb 2026 | Publisher ad monetisation platforms | 110K | 21.7% | 2 | | Mar 2026 | Publisher ad monetisation platforms | 135K | 22% | 2 | | Apr 2026 | Publisher ad monetisation platforms | 135K | 22% | 2 | | May 2026 | Publisher ad monetisation platforms | 135K | 25.4% | 2 | | Jun 2026 | Publisher ad monetisation platforms | 135K | 25.7% | 2 | | Jul 2026 | Publisher ad monetisation platforms | 135K | 25.8% | 2 | | Aug 2026 | Publisher ad monetisation platforms | 135K | 25.7% | 2 | | Sep 2026 | Publisher ad monetisation platforms | — | — | — | | Oct 2025 | Ad server platforms | 110K | 52% | 1 | | Nov 2025 | Ad server platforms | 110K | 52.5% | 1 | | Dec 2025 | Ad server platforms | 110K | 52.5% | 1 | | Jan 2026 | Ad server platforms | 110K | 56.8% | 1 | | Feb 2026 | Ad server platforms | 110K | 57% | 1 | | Mar 2026 | Ad server platforms | 135K | 57.1% | 1 | | Apr 2026 | Ad server platforms | 135K | 62% | 1 | | May 2026 | Ad server platforms | 135K | 62% | 1 | | Jun 2026 | Ad server platforms | 135K | 62% | 1 | | Jul 2026 | Ad server platforms | 135K | 62.4% | 1 | | Aug 2026 | Ad server platforms | 135K | 62.5% | 1 | | Sep 2026 | Ad server platforms | — | — | — | ## How is Google Ad Manager measured? Brandwave collects information about searches that people make online using Google Ad Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google ad manager” ## Which publisher ad monetisation platforms compete with Google Ad Manager? - [Bids](/demand/global-en/brands/bids): Head-to-head: /demand/global-en/compare/bids-vs-google-ad-manager - [Ezoic](/demand/global-en/brands/ezoic): Head-to-head: /demand/global-en/compare/ezoic-vs-google-ad-manager - [Snigel](/demand/global-en/brands/snigel): Head-to-head: /demand/global-en/compare/google-ad-manager-vs-snigel - [Publift](/demand/global-en/brands/publift): Head-to-head: /demand/global-en/compare/google-ad-manager-vs-publift ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Google Ad Manager: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/google-ad-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/google-ad-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.