--- title: "Good Smile Company: search popularity worldwide" description: "A Japanese maker of collectible figures, including Nendoroid. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/good-smile-company" publisher: "Brandwave" --- # Good Smile Company: search popularity worldwide A Japanese maker of collectible figures, including Nendoroid. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Good Smile Company - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among collectible figure brands**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Collectible figure brands | 3 | 8.8% | 110K | - [Collectible figure brands](/demand/global-en/categories/collectible-figure-brands) ## Top collectible figure brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Good Smile Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Good Smile Company is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Smile Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Hot Toys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Funko | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | NECA | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McFarlane | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Kotobukiya | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Sideshow | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about collectible figure brands - Asked ChatGPT "Which collectible figure brand should I buy?": 1. Funko, 2. Good Smile Company - Asked ChatGPT "What are the best collectible figure brands?": 1. Hot Toys, 2. NECA, 3. McFarlane, 4. Good Smile Company, 5. Funko - Asked ChatGPT "What's the best collectible figure brand for display shelves?": 1. Good Smile Company, 2. Hot Toys, 3. Kotobukiya, 4. Funko - Searched Google, AI Overview "display figures": 1. Sideshow Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Good Smile Company changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Good Smile Company worldwide rose from 74K to 110K. - Across the 12 months ending September 2026, Good Smile Company’s share of searches among collectible figure brands worldwide increased from 5.7% to 8.8%. - Across the 12 months ending September 2026, Good Smile Company’s share of searches among collectible figure brands worldwide peaked at 9.1% in June 2026 and was lowest at 4.6% in December 2025. - Across the 12 months ending September 2026, Good Smile Company rose from 5th to 3rd among collectible figure brands worldwide. ## How did search popularity change for collectible figure brands worldwide in September 2026? - In September 2026, Funko gained share of searches among collectible figure brands worldwide, from 42% to 44.2%. - In September 2026, Kotobukiya gained share of searches among collectible figure brands worldwide, from 3.8% to 4.9%. - In September 2026, Hot Toys lost share of searches among collectible figure brands worldwide, from 28.1% to 24.2%. - In September 2026, McFarlane lost share of searches among collectible figure brands worldwide, from 3.8% to 3.3%. - Estimated monthly branded searches for Good Smile Company worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026. - Estimated monthly branded searches for NECA worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Collectible figure brands | 74K | 5.7% | 5 | | Nov 2025 | Collectible figure brands | 90.5K | 5.6% | 4 | | Dec 2025 | Collectible figure brands | 74K | 4.6% | 5 | | Jan 2026 | Collectible figure brands | 74K | 4.9% | 6 | | Feb 2026 | Collectible figure brands | 74K | 6.9% | 4 | | Mar 2026 | Collectible figure brands | 90.5K | 7.9% | 4 | | Apr 2026 | Collectible figure brands | 90.5K | 8.5% | 3 | | May 2026 | Collectible figure brands | 90.5K | 7.7% | 3 | | Jun 2026 | Collectible figure brands | 90.5K | 9.1% | 3 | | Jul 2026 | Collectible figure brands | 90.5K | 8.1% | 4 | | Aug 2026 | Collectible figure brands | 110K | 8.4% | 3 | | Sep 2026 | Collectible figure brands | 110K | 8.8% | 3 | ## How are Good Smile Company’s branded searches counted? Brandwave collects information about searches that people make online using Good Smile Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “good smile company” ## Which collectible figure brands compete with Good Smile Company? - [Funko](/demand/global-en/brands/funko): Head-to-head: /demand/global-en/compare/funko-vs-good-smile-company - [Hot Toys](/demand/global-en/brands/hot-toys): Head-to-head: /demand/global-en/compare/good-smile-company-vs-hot-toys - [NECA](/demand/global-en/brands/neca): Head-to-head: /demand/global-en/compare/good-smile-company-vs-neca - [Sideshow](/demand/global-en/brands/sideshow): Head-to-head: /demand/global-en/compare/good-smile-company-vs-sideshow - [Kotobukiya](/demand/global-en/brands/kotobukiya): Head-to-head: /demand/global-en/compare/good-smile-company-vs-kotobukiya - [McFarlane](/demand/global-en/brands/mcfarlane) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Good Smile Company: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/good-smile-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/good-smile-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.