---
title: "How popular is Gold Bond? Searches and AI answers worldwide"
description: "Gold Bond makes skin and foot creams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/gold-bond"
publisher: "Brandwave"
---

# How popular is Gold Bond? Searches and AI answers worldwide

Gold Bond makes skin and foot creams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gold Bond
- **Market**: Global
- **Measured month**: Oct 2026
- **Share of Search among foot cream**: 33.3%

## Where does Gold Bond compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Foot cream | 2 | 33.3% | 3.6K |

- [Foot cream](/demand/global-en/categories/foot-cream)

## Top foot cream in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gold Bond was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gold Bond is the second most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| O'Keeffe's | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Gold Bond | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Flexitol | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Eucerin | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| AmLactin | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| CCS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Scholl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gehwol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about foot cream

- Asked ChatGPT "Which foot cream should I buy?": 1. O'Keeffe's, 2. Flexitol, 3. Eucerin
- Asked ChatGPT "What are the best foot cream brands?": 1. Flexitol, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin, 5. Gold Bond
- Asked ChatGPT "What's the best foot cream for dry cracked feet?": 1. O'Keeffe's, 2. Flexitol
- Searched Google, AI Overview "foot cream": 1. Gold Bond, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin
- Searched Google, AI Overview "cream for feet": 1. Gold Bond, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin

Not named in any answer: CCS, Scholl, E45 and Gehwol.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Gold Bond changed worldwide over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Gold Bond worldwide rose from 2.9K to 3.6K.
- Across the 12 months ending October 2026, Gold Bond’s share of searches among foot cream worldwide decreased from 34.3% to 33.3%.
- Across the 12 months ending October 2026, Gold Bond’s share of searches among foot cream worldwide peaked at 34.3% in November 2025 and was lowest at 28.2% in April 2026.

## How did search popularity change for foot cream worldwide in October 2026?

- In October 2026, O'Keeffe's overtook Flexitol to rank 6th among foot cream worldwide, with 3.7% of the searches.
- In October 2026, CCS overtook Scholl and AmLactin to rank 3rd among foot cream worldwide, with 9.2% of the searches.
- In October 2026, Gold Bond gained share of searches among foot cream worldwide, from 29.9% to 33.3%.
- In October 2026, Eucerin lost share of searches among foot cream worldwide, from 37.1% to 33.3%.
- In October 2026, Scholl lost share of searches among foot cream worldwide, from 12.4% to 9.1%.
- In October 2026, AmLactin lost share of searches among foot cream worldwide, from 9.1% to 8.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Foot cream | 2.9K | 34.3% | 2 |
| Dec 2025 | Foot cream | 3.6K | 33.5% | 1 |
| Jan 2026 | Foot cream | 4.4K | 32.9% | 2 |
| Feb 2026 | Foot cream | 3.6K | 34% | 2 |
| Mar 2026 | Foot cream | 2.9K | 29.7% | 2 |
| Apr 2026 | Foot cream | 2.9K | 28.2% | 2 |
| May 2026 | Foot cream | 2.9K | 29.3% | 2 |
| Jun 2026 | Foot cream | 3.6K | 31.7% | 2 |
| Jul 2026 | Foot cream | 3.6K | 28.2% | 2 |
| Aug 2026 | Foot cream | 3.6K | 29% | 2 |
| Sep 2026 | Foot cream | 2.9K | 29.9% | 2 |
| Oct 2026 | Foot cream | 3.6K | 33.3% | 2 |

## How are Gold Bond’s branded searches counted?

Brandwave collects information about searches that people make online using Gold Bond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gold bond foot cream”

## Which foot cream compete with Gold Bond?

- [Eucerin](/demand/global-en/brands/eucerin): Head-to-head: /demand/global-en/compare/eucerin-vs-gold-bond
- [CCS](/demand/global-en/brands/ccs): Head-to-head: /demand/global-en/compare/ccs-vs-gold-bond
- [Scholl](/demand/global-en/brands/scholl): Head-to-head: /demand/global-en/compare/gold-bond-vs-scholl
- [AmLactin](/demand/global-en/brands/amlactin): Head-to-head: /demand/global-en/compare/amlactin-vs-gold-bond
- [O'Keeffe's](/demand/global-en/brands/o-keeffe-s): Head-to-head: /demand/global-en/compare/gold-bond-vs-o-keeffe-s
- [Flexitol](/demand/global-en/brands/flexitol)
- [E45](/demand/global-en/brands/e45)
- [Gehwol](/demand/global-en/brands/gehwol)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Gold Bond? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/gold-bond

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gold-bond. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
