---
title: "Going Merry: search popularity worldwide"
description: "Going Merry is a scholarship platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/going-merry"
publisher: "Brandwave"
---

# Going Merry: search popularity worldwide

Going Merry is a scholarship platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Going Merry
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among scholarship platforms**: 9.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Scholarship platforms | 4 | 9.8% | 60.5K |

- [Scholarship platforms](/demand/global-en/categories/scholarship-platforms)

## Top scholarship platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Going Merry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Going Merry is the fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BigFuture | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Scholarships.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Fastweb | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Going Merry | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Bold.org | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| CareerOneStop | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cappex | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| ScholarshipOwl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Scholarship Universe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Niche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about scholarship platforms

- Asked ChatGPT "Which scholarship platform should I use?": 1. BigFuture, 2. Going Merry, 3. Fastweb, 4. Scholarships.com
- Asked ChatGPT "What are the best scholarship platforms?": 1. Bold.org, 2. Fastweb, 3. Scholarships.com, 4. Going Merry, 5. BigFuture, 6. CareerOneStop
- Asked ChatGPT "What's the best scholarship platform for finding scholarships?": 1. BigFuture, 2. Scholarships.com, 3. Going Merry, 4. Fastweb, 5. Bold.org
- Searched Google, AI Overview "scholarship platforms": 1. BigFuture, 2. Fastweb, 3. Scholarships.com, 4. CareerOneStop, 5. Cappex
- Searched Google, AI Overview "scholarships for students": 1. BigFuture, 2. Scholarships.com

Not named in any answer: ScholarshipOwl, Scholarship Universe and Niche.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Going Merry changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Going Merry worldwide fell from 90.5K to 60.5K.
- Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide increased from 8% to 9.8%.
- Across the 12 months ending September 2026, Going Merry’s share of searches among scholarship platforms worldwide peaked at 17.3% in March 2026 and was lowest at 8% in October 2025.
- Across the 12 months ending September 2026, Going Merry fell from 2nd to 4th among scholarship platforms worldwide.

## How did search popularity change for scholarship platforms worldwide in September 2026?

- In September 2026, BigFuture overtook CareerOneStop and Going Merry to rank 2nd among scholarship platforms worldwide, with 9.8% of the searches.
- In September 2026, Fastweb gained share of searches among scholarship platforms worldwide, from 58.4% to 59.6%.
- In September 2026, Scholarships.com lost share of searches among scholarship platforms worldwide, from 5.3% to 1.6%.
- In September 2026, Scholarship Universe lost share of searches among scholarship platforms worldwide, from 4.3% to 2.9%.
- In September 2026, ScholarshipOwl rose from 7th to 5th among scholarship platforms worldwide.
- Estimated monthly branded searches for CareerOneStop worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scholarship platforms | 90.5K | 8% | 2 |
| Nov 2025 | Scholarship platforms | 74K | 11.5% | 3 |
| Dec 2025 | Scholarship platforms | 74K | 12.5% | 2 |
| Jan 2026 | Scholarship platforms | 90.5K | 11.6% | 2 |
| Feb 2026 | Scholarship platforms | 90.5K | 13.9% | 2 |
| Mar 2026 | Scholarship platforms | 135K | 17.3% | 2 |
| Apr 2026 | Scholarship platforms | 110K | 15.6% | 2 |
| May 2026 | Scholarship platforms | 74K | 12% | 2 |
| Jun 2026 | Scholarship platforms | 60.5K | 12.4% | 2 |
| Jul 2026 | Scholarship platforms | 49.5K | 9.2% | 2 |
| Aug 2026 | Scholarship platforms | 60.5K | 9.6% | 3 |
| Sep 2026 | Scholarship platforms | 60.5K | 9.8% | 4 |

## How are Going Merry’s branded searches counted?

Brandwave collects information about searches that people make online using Going Merry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “going merry”

## Which scholarship platforms compete with Going Merry?

- [Fastweb](/demand/global-en/brands/fastweb): Head-to-head: /demand/global-en/compare/fastweb-vs-going-merry
- [BigFuture](/demand/global-en/brands/bigfuture): Head-to-head: /demand/global-en/compare/bigfuture-vs-going-merry
- [CareerOneStop](/demand/global-en/brands/careeronestop): Head-to-head: /demand/global-en/compare/careeronestop-vs-going-merry
- [ScholarshipOwl](/demand/global-en/brands/scholarshipowl): Head-to-head: /demand/global-en/compare/going-merry-vs-scholarshipowl
- [Scholarship Universe](/demand/global-en/brands/scholarship-universe): Head-to-head: /demand/global-en/compare/going-merry-vs-scholarship-universe
- [Scholarships.com](/demand/global-en/brands/scholarships-com)
- [Bold.org](/demand/global-en/brands/bold-org)
- [Niche](/demand/global-en/brands/niche)
- [Cappex](/demand/global-en/brands/cappex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Going Merry: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/going-merry

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/going-merry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
