--- title: "Gmail: search popularity worldwide" description: "Gmail is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gmail" publisher: "Brandwave" --- # Gmail: search popularity worldwide Gmail is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gmail - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among email providers**: 62.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Email providers | 1 | 62.8% | 414M | - [Email providers](/demand/global-en/categories/email-providers) ## How has branded search demand for Gmail changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gmail worldwide held steady at 414M. - Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide increased from 61.2% to 62.8%. - Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide peaked at 62.8% in September 2026 and was lowest at 56.3% in May 2026. ## How did search popularity change for email providers worldwide in September 2026? - In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.5% to 62.8%. - In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%. - In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.7% to 23.5%. - Estimated monthly branded searches for Proton Mail worldwide rose 22% over 12 measured months, from 3.4M to 4.1M in September 2026. - Estimated monthly branded searches for Zoho Mail worldwide fell 18.4% over 12 measured months, from 3.4M to 2.7M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Email providers | 414M | 61.2% | 1 | | Nov 2025 | Email providers | 338M | 56.4% | 1 | | Dec 2025 | Email providers | 338M | 56.4% | 1 | | Jan 2026 | Email providers | 338M | 56.3% | 1 | | Feb 2026 | Email providers | 338M | 59.7% | 1 | | Mar 2026 | Email providers | 414M | 61.2% | 1 | | Apr 2026 | Email providers | 414M | 61.1% | 1 | | May 2026 | Email providers | 338M | 56.3% | 1 | | Jun 2026 | Email providers | 338M | 57.7% | 1 | | Jul 2026 | Email providers | 338M | 60.8% | 1 | | Aug 2026 | Email providers | 338M | 59.5% | 1 | | Sep 2026 | Email providers | 414M | 62.8% | 1 | ## How is Gmail measured? Brandwave collects information about searches that people make online using Gmail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gmail” ## Which email providers compete with Gmail? - [Outlook](/demand/global-en/brands/outlook): Head-to-head: /demand/global-en/compare/gmail-vs-outlook - [Yahoo Mail](/demand/global-en/brands/yahoo-mail): Head-to-head: /demand/global-en/compare/gmail-vs-yahoo-mail - [Proton Mail](/demand/global-en/brands/proton-mail): Head-to-head: /demand/global-en/compare/gmail-vs-proton-mail - [Zoho Mail](/demand/global-en/brands/zoho-mail): Head-to-head: /demand/global-en/compare/gmail-vs-zoho-mail ## Who owns Gmail? Gmail is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gmail? Gmail is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide. ## Cite this page Brandwave. "Gmail: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/gmail This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gmail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.