--- title: "Glassdoor: search popularity and Share of Search worldwide" description: "Glassdoor is a job and company review site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/glassdoor" publisher: "Brandwave" --- # Glassdoor: search popularity and Share of Search worldwide Glassdoor is a job and company review site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Glassdoor - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among job boards**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Job boards | 4 | 1.5% | 1.5M | | Employer branding platforms | 1 | 70.8% | 1.5M | - [Job boards](/demand/global-en/categories/job-boards) - [Employer branding platforms](/demand/global-en/categories/employer-branding-platforms) ## How has branded search demand for Glassdoor changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Glassdoor worldwide fell from 1.8M to 1.5M. - Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among job boards worldwide held steady, from 1.6% to 1.5%. - Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide increased from 70.1% to 70.8%. - Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide peaked at 72.5% in April 2026 and was lowest at 67.8% in January 2026. ## How did search popularity change for job boards worldwide in August 2026? - In August 2026, SEEK gained estimated Share of Search among job boards worldwide, from 3.4% to 4.1%. - Estimated monthly branded searches for LinkedIn worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026. - Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for employer branding platforms worldwide in August 2026? - Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026. - Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026. - Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Job boards | 1.8M | 1.6% | 4 | | Nov 2025 | Job boards | 1.8M | 1.9% | 4 | | Dec 2025 | Job boards | 1.5M | 1.6% | 4 | | Jan 2026 | Job boards | 1.8M | 1.6% | 4 | | Feb 2026 | Job boards | 1.8M | 1.8% | 4 | | Mar 2026 | Job boards | 1.8M | 1.6% | 4 | | Apr 2026 | Job boards | 1.8M | 1.8% | 4 | | May 2026 | Job boards | 1.5M | 1.5% | 4 | | Jun 2026 | Job boards | 1.5M | 1.5% | 4 | | Jul 2026 | Job boards | 1.5M | 1.5% | 4 | | Aug 2026 | Job boards | 1.5M | 1.5% | 4 | | Sep 2026 | Job boards | — | — | — | | Oct 2025 | Employer branding platforms | 1.8M | 70.1% | 1 | | Nov 2025 | Employer branding platforms | 1.8M | 70.8% | 1 | | Dec 2025 | Employer branding platforms | 1.5M | 70.5% | 1 | | Jan 2026 | Employer branding platforms | 1.8M | 67.8% | 1 | | Feb 2026 | Employer branding platforms | 1.8M | 69.5% | 1 | | Mar 2026 | Employer branding platforms | 1.8M | 68.9% | 1 | | Apr 2026 | Employer branding platforms | 1.8M | 72.5% | 1 | | May 2026 | Employer branding platforms | 1.5M | 69.9% | 1 | | Jun 2026 | Employer branding platforms | 1.5M | 69.9% | 1 | | Jul 2026 | Employer branding platforms | 1.5M | 70.8% | 1 | | Aug 2026 | Employer branding platforms | 1.5M | 70.8% | 1 | | Sep 2026 | Employer branding platforms | — | — | — | ## How is Glassdoor measured? Brandwave collects information about searches that people make online using Glassdoor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “glassdoor” ## Which job boards compete with Glassdoor? - [LinkedIn](/demand/global-en/brands/linkedin): Head-to-head: /demand/global-en/compare/glassdoor-vs-linkedin - [Indeed](/demand/global-en/brands/indeed): Head-to-head: /demand/global-en/compare/glassdoor-vs-indeed - [SEEK](/demand/global-en/brands/seek): Head-to-head: /demand/global-en/compare/glassdoor-vs-seek - [ZipRecruiter](/demand/global-en/brands/ziprecruiter): Head-to-head: /demand/global-en/compare/glassdoor-vs-ziprecruiter ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Glassdoor: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/glassdoor This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/glassdoor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.