--- title: "Glad: search popularity and Share of Search worldwide" description: "Glad makes kitchen wraps or bags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/glad" publisher: "Brandwave" --- # Glad: search popularity and Share of Search worldwide Glad makes kitchen wraps or bags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Glad - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bin liner brands**: 0.27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bin liner brands | 5 | 0.27% | 2.4K | | Food wrap brands | 5 | 0.43% | 2.4K | - [Bin liner brands](/demand/global-en/categories/bin-liner-brands) - [Food wrap brands](/demand/global-en/categories/food-wrap-brands) ## How has branded search demand for Glad changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Glad worldwide rose from 1.9K to 2.4K. - Across the 11 months ending August 2026, Glad’s estimated Share of Search among bin liner brands worldwide held steady, from 0.23% to 0.27%. - Across the 11 months ending August 2026, Glad’s estimated Share of Search among food wrap brands worldwide held steady, from 0.39% to 0.43%. ## How did search popularity change for bin liner brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%. - In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%. - In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. ## How did search popularity change for food wrap brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%. - In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%. - In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%. - Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026. - Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bin liner brands | 1.9K | 0.23% | 5 | | Nov 2025 | Bin liner brands | 1.9K | 0.21% | 6 | | Dec 2025 | Bin liner brands | 1.9K | 0.21% | 6 | | Jan 2026 | Bin liner brands | 2.4K | 0.27% | 5 | | Feb 2026 | Bin liner brands | 1.6K | 0.19% | 6 | | Mar 2026 | Bin liner brands | 1.9K | 0.21% | 5 | | Apr 2026 | Bin liner brands | 1.9K | 0.23% | 6 | | May 2026 | Bin liner brands | 1.9K | 0.23% | 5 | | Jun 2026 | Bin liner brands | 1.9K | 0.23% | 5 | | Jul 2026 | Bin liner brands | 1.9K | 0.27% | 5 | | Aug 2026 | Bin liner brands | 2.4K | 0.27% | 5 | | Sep 2026 | Bin liner brands | — | — | — | | Oct 2025 | Food wrap brands | 1.9K | 0.39% | 5 | | Nov 2025 | Food wrap brands | 1.9K | 0.36% | 5 | | Dec 2025 | Food wrap brands | 1.9K | 0.32% | 5 | | Jan 2026 | Food wrap brands | 2.4K | 0.46% | 5 | | Feb 2026 | Food wrap brands | 1.6K | 0.35% | 6 | | Mar 2026 | Food wrap brands | 1.9K | 0.32% | 5 | | Apr 2026 | Food wrap brands | 1.9K | 0.35% | 5 | | May 2026 | Food wrap brands | 1.9K | 0.37% | 5 | | Jun 2026 | Food wrap brands | 1.9K | 0.34% | 5 | | Jul 2026 | Food wrap brands | 1.9K | 0.41% | 5 | | Aug 2026 | Food wrap brands | 2.4K | 0.43% | 5 | | Sep 2026 | Food wrap brands | — | — | — | ## How is Glad measured? Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “glad bags” ## Which bin liner brands compete with Glad? - [Hippo](/demand/global-en/brands/hippo-cmms): Head-to-head: /demand/global-en/compare/glad-vs-hippo-cmms - [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/glad-vs-kirkland-signature - [Simplehuman](/demand/global-en/brands/simplehuman): Head-to-head: /demand/global-en/compare/glad-vs-simplehuman - [Hefty](/demand/global-en/brands/hefty): Head-to-head: /demand/global-en/compare/glad-vs-hefty - [Ruffies](/demand/global-en/brands/ruffies): Head-to-head: /demand/global-en/compare/glad-vs-ruffies ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Glad: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/glad This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/glad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.