--- title: "GitLab CI: search popularity worldwide" description: "GitLab CI is a CI/CD tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gitlab-ci" publisher: "Brandwave" --- # GitLab CI: search popularity worldwide GitLab CI is a CI/CD tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GitLab CI - **Owned by**: GitLab - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among CI/CD tools**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CI/CD tools | 6 | 2% | 8.1K | - [CI/CD tools](/demand/global-en/categories/ci-cd-tools) ## Top CI/CD tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GitLab CI appeared in all five answers. GitLab CI is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab CI | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | CircleCI | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Argo CD | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Buildkite | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Travis CI | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | TeamCity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about CI/CD tools - Asked ChatGPT "Which CI/CD tool should I use?": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI, 5. Argo CD - Asked ChatGPT "What are the best CI/CD tools?": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI, 5. Buildkite, 6. Argo CD - Asked ChatGPT "What's the best CI/CD tool for software delivery?": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI - Searched Google, AI Overview "ci/cd tools": 1. Jenkins, 2. GitHub Actions, 3. GitLab CI, 4. CircleCI, 5. Argo CD - Searched Google, AI Overview "continuous integration tools": 1. Jenkins, 2. GitHub Actions, 3. GitLab CI, 4. CircleCI, 5. Travis CI Not named in any answer: TeamCity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for GitLab CI changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for GitLab CI worldwide fell from 14.8K to 8.1K. - Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools worldwide decreased from 3.2% to 2%. - Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools worldwide peaked at 3.2% in October 2025 and was lowest at 1.9% in August 2026. - Across the 12 months ending September 2026, GitLab CI fell from 4th to 6th among CI/CD tools worldwide. ## How did search popularity change for CI/CD tools worldwide in September 2026? - In September 2026, Jenkins gained share of searches among CI/CD tools worldwide, from 47.8% to 50.8%. - In September 2026, Argo CD gained share of searches among CI/CD tools worldwide, from 17.1% to 18.1%. - In September 2026, GitHub Actions lost share of searches among CI/CD tools worldwide, from 26.2% to 22.9%. - Estimated monthly branded searches for Buildkite worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for CircleCI worldwide fell 64.3% over 12 measured months, from 140 to 50 in September 2026. - Estimated monthly branded searches for Travis CI worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CI/CD tools | 14.8K | 3.2% | 4 | | Nov 2025 | CI/CD tools | 12.1K | 2.6% | 5 | | Dec 2025 | CI/CD tools | 12.1K | 2.8% | 4 | | Jan 2026 | CI/CD tools | 12.1K | 2.7% | 4 | | Feb 2026 | CI/CD tools | 12.1K | 2.6% | 5 | | Mar 2026 | CI/CD tools | 12.1K | 2.4% | 5 | | Apr 2026 | CI/CD tools | 9.9K | 2.1% | 6 | | May 2026 | CI/CD tools | 9.9K | 2.1% | 6 | | Jun 2026 | CI/CD tools | 9.9K | 2.4% | 5 | | Jul 2026 | CI/CD tools | 8.1K | 2% | 6 | | Aug 2026 | CI/CD tools | 8.1K | 1.9% | 6 | | Sep 2026 | CI/CD tools | 8.1K | 2% | 6 | ## How are GitLab CI’s branded searches counted? Brandwave collects information about searches that people make online using GitLab CI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gitlab ci” ## Which CI/CD tools compete with GitLab CI? - [Jenkins](/demand/global-en/brands/jenkins) - [GitHub Actions](/demand/global-en/brands/github-actions) - [Argo CD](/demand/global-en/brands/argo): Head-to-head: /demand/global-en/compare/argo-vs-gitlab-ci - [TeamCity](/demand/global-en/brands/teamcity): Head-to-head: /demand/global-en/compare/gitlab-ci-vs-teamcity - [Buildkite](/demand/global-en/brands/buildkite): Head-to-head: /demand/global-en/compare/buildkite-vs-gitlab-ci - [Travis CI](/demand/global-en/brands/travis-ci): Head-to-head: /demand/global-en/compare/gitlab-ci-vs-travis-ci - [CircleCI](/demand/global-en/brands/circleci): Head-to-head: /demand/global-en/compare/circleci-vs-gitlab-ci ## Who owns GitLab CI? GitLab CI is owned by GitLab. Brandwave also tracks GitLab, owned by the same company, worldwide. - [GitLab](/demand/global-en/companies/gitlab): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns GitLab CI? GitLab CI is owned by GitLab. Brandwave also tracks GitLab, owned by the same company, worldwide. ## Cite this page Brandwave. "GitLab CI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/gitlab-ci This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gitlab-ci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.