--- title: "How popular is Giphy? Searches and AI answers worldwide" description: "Giphy is a GIF library with a GIF maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/giphy" publisher: "Brandwave" --- # How popular is Giphy? Searches and AI answers worldwide Giphy is a GIF library with a GIF maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Giphy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among GIF makers**: 5.5% ## Where does Giphy compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | GIF makers | 2 | 5.5% | 27.1K | - [GIF makers](/demand/global-en/categories/gif-maker-tools) ## Top GIF makers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giphy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giphy is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ezgif | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Canva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Imgflip | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Giphy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kapwing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about GIF makers - Asked ChatGPT "What's the best free GIF maker?": 1. Ezgif, 2. Canva, 3. Giphy - Asked ChatGPT "How do I turn a video into a GIF online?": 1. Ezgif, 2. Adobe Express, 3. Canva - Asked ChatGPT "Which app makes the best GIFs?": 1. Giphy, 2. Imgflip, 3. Kapwing, 4. Ezgif - Searched Google, AI Overview "gif maker": 1. Ezgif, 2. Imgflip, 3. Adobe Express, 4. Canva - Searched Google, AI Overview "video to gif": 1. Ezgif, 2. Adobe Express, 3. Canva, 4. Imgflip Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Giphy changed worldwide over the last 12 months? - Across the 11 months ending September 2026, estimated monthly branded searches for Giphy worldwide rose from 22.2K to 27.1K. - Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide peaked at 29% in March 2026 and was lowest at 5.2% in November 2025. - Across the 11 months ending September 2026, Giphy rose from 3rd to 2nd among GIF makers worldwide. ## How did search popularity change for GIF makers worldwide in September 2026? - In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%. - In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%. - In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%. - In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide. - Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026. - Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | GIF makers | 22.2K | 5.2% | 3 | | Dec 2025 | GIF makers | 33.1K | 5.4% | 3 | | Jan 2026 | GIF makers | 49.5K | 9.4% | 2 | | Feb 2026 | GIF makers | 49.5K | 11.3% | 2 | | Mar 2026 | GIF makers | 201K | 29% | 2 | | Apr 2026 | GIF makers | 110K | 18.9% | 2 | | May 2026 | GIF makers | 135K | 20.4% | 2 | | Jun 2026 | GIF makers | 60.5K | 9.7% | 3 | | Jul 2026 | GIF makers | 110K | 14.2% | 3 | | Aug 2026 | GIF makers | 165K | 25.9% | 2 | | Sep 2026 | GIF makers | 27.1K | 5.5% | 2 | | Oct 2026 | GIF makers | — | — | — | ## How are Giphy’s branded searches counted? Brandwave collects information about searches that people make online using Giphy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “giphy gif maker” ## Which GIF makers compete with Giphy? - [Ezgif](/demand/global-en/brands/ezgif): Head-to-head: /demand/global-en/compare/ezgif-vs-giphy - [Canva](/demand/global-en/brands/canva): Head-to-head: /demand/global-en/compare/canva-vs-giphy - [Imgflip](/demand/global-en/brands/imgflip): Head-to-head: /demand/global-en/compare/giphy-vs-imgflip - [Adobe Express](/demand/global-en/brands/adobe-express): Head-to-head: /demand/global-en/compare/adobe-express-vs-giphy - [Kapwing](/demand/global-en/brands/kapwing): Head-to-head: /demand/global-en/compare/giphy-vs-kapwing ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Giphy? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/giphy This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/giphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.