--- title: "Gillette: search popularity and Share of Search worldwide" description: "Gillette makes razors or shavers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gillette" publisher: "Brandwave" --- # Gillette: search popularity and Share of Search worldwide Gillette makes razors or shavers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gillette - **Owned by**: Procter & Gamble - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among shaving cream**: 38.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shaving cream | 2 | 38.9% | 450K | | Razor blade brands | 1 | 67.7% | 450K | - [Shaving cream](/demand/global-en/categories/shaving-cream) - [Razor blade brands](/demand/global-en/categories/razor-blade-brands) ## How has branded search demand for Gillette changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gillette worldwide held steady at 450K. - Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide decreased from 42.5% to 38.9%. - Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaving cream worldwide peaked at 43.9% in May 2026 and was lowest at 34.3% in July 2026. - Across the 11 months ending August 2026, Gillette’s estimated Share of Search among razor blade brands worldwide decreased from 72.5% to 67.7%. - Across the 11 months ending August 2026, Gillette’s estimated Share of Search among razor blade brands worldwide peaked at 73.4% in December 2025 and was lowest at 66% in February 2026. ## How did search popularity change for shaving cream worldwide in August 2026? - In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%. - In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%. - Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026. - Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026. - Estimated monthly branded searches for Harry's worldwide fell 44.3% over 11 measured months, from 57.4K to 32K in August 2026. - Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026. ## How did search popularity change for razor blade brands worldwide in August 2026? - In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%. - In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%. - In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%. - Estimated monthly branded searches for Schick worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shaving cream | 450K | 42.5% | 2 | | Nov 2025 | Shaving cream | 450K | 38.1% | 2 | | Dec 2025 | Shaving cream | 450K | 42% | 2 | | Jan 2026 | Shaving cream | 450K | 38.4% | 2 | | Feb 2026 | Shaving cream | 368K | 39% | 2 | | Mar 2026 | Shaving cream | 450K | 43.9% | 2 | | Apr 2026 | Shaving cream | 450K | 43.9% | 2 | | May 2026 | Shaving cream | 450K | 43.9% | 2 | | Jun 2026 | Shaving cream | 450K | 43.7% | 2 | | Jul 2026 | Shaving cream | 450K | 34.3% | 2 | | Aug 2026 | Shaving cream | 450K | 38.9% | 2 | | Sep 2026 | Shaving cream | — | — | — | | Oct 2025 | Razor blade brands | 450K | 72.5% | 1 | | Nov 2025 | Razor blade brands | 450K | 70.2% | 1 | | Dec 2025 | Razor blade brands | 450K | 73.4% | 1 | | Jan 2026 | Razor blade brands | 450K | 70.2% | 1 | | Feb 2026 | Razor blade brands | 368K | 66% | 1 | | Mar 2026 | Razor blade brands | 450K | 72.4% | 1 | | Apr 2026 | Razor blade brands | 450K | 72.5% | 1 | | May 2026 | Razor blade brands | 450K | 71.9% | 1 | | Jun 2026 | Razor blade brands | 450K | 72.8% | 1 | | Jul 2026 | Razor blade brands | 450K | 72.4% | 1 | | Aug 2026 | Razor blade brands | 450K | 67.7% | 1 | | Sep 2026 | Razor blade brands | — | — | — | ## How is Gillette measured? Brandwave collects information about searches that people make online using Gillette’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gillette” ## Which shaving cream compete with Gillette? - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/gillette-vs-nivea - [Harry's](/demand/global-en/brands/harrys): Head-to-head: /demand/global-en/compare/gillette-vs-harrys - [Cremo](/demand/global-en/brands/cremo): Head-to-head: /demand/global-en/compare/cremo-vs-gillette - [Proraso](/demand/global-en/brands/proraso): Head-to-head: /demand/global-en/compare/gillette-vs-proraso - [Bulldog](/demand/global-en/brands/bulldog): Head-to-head: /demand/global-en/compare/bulldog-vs-gillette ## Who owns Gillette? Gillette is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Head & Shoulders, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide. - [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gillette? Gillette is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Head & Shoulders, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide. ## Cite this page Brandwave. "Gillette: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gillette This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.