---
title: "Ghost: search popularity worldwide"
description: "Ghost is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ghost-lifestyle"
publisher: "Brandwave"
---

# Ghost: search popularity worldwide

Ghost is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ghost
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pre workout supplements**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pre workout supplements | 5 | 4% | 74K |

- [Pre workout supplements](/demand/global-en/categories/pre-workout-supplements)

## How has branded search demand for Ghost changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ghost worldwide rose from 33.1K to 74K.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among pre workout supplements worldwide increased from 2% to 4%.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among pre workout supplements worldwide peaked at 4% in August 2026 and was lowest at 1.3% in November 2025.

## How did search popularity change for pre workout supplements worldwide in August 2026?

- In August 2026, Ghost gained estimated Share of Search among pre workout supplements worldwide, from 2.3% to 4%.
- In August 2026, C4 gained estimated Share of Search among pre workout supplements worldwide, from 5.1% to 5.9%.
- In August 2026, Myprotein lost estimated Share of Search among pre workout supplements worldwide, from 55.6% to 54.2%.
- In August 2026, Optimum Nutrition lost estimated Share of Search among pre workout supplements worldwide, from 25% to 24.4%.
- Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
- Estimated monthly branded searches for Bare Performance worldwide fell 16.9% over 11 measured months, from 13K to 10.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pre workout supplements | 33.1K | 2% | 5 |
| Nov 2025 | Pre workout supplements | 33.1K | 1.3% | 5 |
| Dec 2025 | Pre workout supplements | 33.1K | 2.2% | 5 |
| Jan 2026 | Pre workout supplements | 40.5K | 1.8% | 5 |
| Feb 2026 | Pre workout supplements | 40.5K | 2.1% | 5 |
| Mar 2026 | Pre workout supplements | 49.5K | 2.5% | 5 |
| Apr 2026 | Pre workout supplements | 49.5K | 2.5% | 5 |
| May 2026 | Pre workout supplements | 49.5K | 2.5% | 5 |
| Jun 2026 | Pre workout supplements | 40.5K | 2.4% | 5 |
| Jul 2026 | Pre workout supplements | 40.5K | 2.3% | 5 |
| Aug 2026 | Pre workout supplements | 74K | 4% | 5 |
| Sep 2026 | Pre workout supplements | — | — | — |

## How is Ghost measured?

Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ghost energy”

## Which pre workout supplements compete with Ghost?

- [Myprotein](/demand/global-en/brands/myprotein): Head-to-head: /demand/global-en/compare/ghost-lifestyle-vs-myprotein
- [Optimum Nutrition](/demand/global-en/brands/optimum-nutrition): Head-to-head: /demand/global-en/compare/ghost-lifestyle-vs-optimum-nutrition
- [Transparent Labs](/demand/global-en/brands/transparent-labs): Head-to-head: /demand/global-en/compare/ghost-lifestyle-vs-transparent-labs
- [C4](/demand/global-en/brands/c4): Head-to-head: /demand/global-en/compare/c4-vs-ghost-lifestyle
- [Bare Performance](/demand/global-en/brands/bare-performance): Head-to-head: /demand/global-en/compare/bare-performance-vs-ghost-lifestyle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ghost: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ghost-lifestyle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ghost-lifestyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.