---
title: "ghd: search popularity and Share of Search worldwide"
description: "ghd is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ghd-hair"
publisher: "Brandwave"
---

# ghd: search popularity and Share of Search worldwide

ghd is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ghd
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hair styling tool brands**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair styling tool brands | 3 | 6.5% | 582K |

- [Hair styling tool brands](/demand/global-en/categories/hair-styling-tool-brands)

## How has branded search demand for ghd changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ghd worldwide fell from 811K to 582K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide decreased from 7.8% to 6.5%.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide peaked at 8.5% in July 2026 and was lowest at 5.8% in January 2026.

## How did search popularity change for hair styling tool brands worldwide in August 2026?

- In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.
- In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.
- Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.
- Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair styling tool brands | 811K | 7.8% | 3 |
| Nov 2025 | Hair styling tool brands | 1.5M | 8.5% | 3 |
| Dec 2025 | Hair styling tool brands | 1.1M | 6.9% | 3 |
| Jan 2026 | Hair styling tool brands | 659K | 5.8% | 3 |
| Feb 2026 | Hair styling tool brands | 631K | 7.1% | 3 |
| Mar 2026 | Hair styling tool brands | 645K | 7.3% | 3 |
| Apr 2026 | Hair styling tool brands | 552K | 6.7% | 3 |
| May 2026 | Hair styling tool brands | 552K | 6.7% | 3 |
| Jun 2026 | Hair styling tool brands | 543K | 6.7% | 3 |
| Jul 2026 | Hair styling tool brands | 640K | 8.5% | 3 |
| Aug 2026 | Hair styling tool brands | 582K | 6.5% | 3 |
| Sep 2026 | Hair styling tool brands | — | — | — |

## How is ghd measured?

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ghd”
- “ghd hair”
- “ghd hair dryer”
- “ghd hair straightener”
- “ghd hair styling”
- “ghd straighteners”
- “ghdhair com”

## Which hair styling tool brands compete with ghd?

- [Dyson](/demand/global-en/brands/dyson): Head-to-head: /demand/global-en/compare/dyson-vs-ghd-hair
- [Shark](/demand/global-en/brands/shark): Head-to-head: /demand/global-en/compare/ghd-hair-vs-shark
- [T3](/demand/global-en/brands/t3-hair): Head-to-head: /demand/global-en/compare/ghd-hair-vs-t3-hair
- [CHI](/demand/global-en/brands/chi-hair): Head-to-head: /demand/global-en/compare/chi-hair-vs-ghd-hair

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ghd: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ghd-hair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.