---
title: "Getty Images: search popularity and Share of Search worldwide"
description: "Getty Images provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/getty-images"
publisher: "Brandwave"
---

# Getty Images: search popularity and Share of Search worldwide

Getty Images provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Getty Images
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stock photo libraries**: 58.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock photo libraries | 1 | 58.1% | 827K |

- [Stock photo libraries](/demand/global-en/categories/stock-photo-libraries)

## How has branded search demand for Getty Images changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Getty Images worldwide fell from 1.2M to 827K.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide increased from 55.8% to 58.1%.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide peaked at 59.1% in July 2026 and was lowest at 51.8% in November 2025.

## How did search popularity change for stock photo libraries worldwide in August 2026?

- In August 2026, 123RF gained estimated Share of Search among stock photo libraries worldwide, from 3.7% to 4.4%.
- In August 2026, Depositphotos gained estimated Share of Search among stock photo libraries worldwide, from 3.6% to 4.3%.
- In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%.
- In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.
- Estimated monthly branded searches for Alamy worldwide fell 18.5% over 11 measured months, from 188K to 154K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock photo libraries | 1.2M | 55.8% | 1 |
| Nov 2025 | Stock photo libraries | 1M | 51.8% | 1 |
| Dec 2025 | Stock photo libraries | 1M | 55.6% | 1 |
| Jan 2026 | Stock photo libraries | 1M | 54.5% | 1 |
| Feb 2026 | Stock photo libraries | 1M | 54.7% | 1 |
| Mar 2026 | Stock photo libraries | 1.2M | 53.2% | 1 |
| Apr 2026 | Stock photo libraries | 1M | 54.5% | 1 |
| May 2026 | Stock photo libraries | 1M | 57.1% | 1 |
| Jun 2026 | Stock photo libraries | 1M | 58.6% | 1 |
| Jul 2026 | Stock photo libraries | 1M | 59.1% | 1 |
| Aug 2026 | Stock photo libraries | 827K | 58.1% | 1 |
| Sep 2026 | Stock photo libraries | — | — | — |

## How is Getty Images measured?

Brandwave collects information about searches that people make online using Getty Images’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “getty images”
- “getty images app”
- “getty images software”
- “getty images stock images”
- “getty images stock photos”
- “gettyimages”
- “gettyimages com”

## Which stock photo libraries compete with Getty Images?

- [iStock](/demand/global-en/brands/istock): Head-to-head: /demand/global-en/compare/getty-images-vs-istock
- [Alamy](/demand/global-en/brands/alamy): Head-to-head: /demand/global-en/compare/alamy-vs-getty-images
- [123RF](/demand/global-en/brands/123rf): Head-to-head: /demand/global-en/compare/123rf-vs-getty-images
- [Depositphotos](/demand/global-en/brands/depositphotos): Head-to-head: /demand/global-en/compare/depositphotos-vs-getty-images

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Getty Images: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/getty-images

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/getty-images. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.