---
title: "Gerflor: search popularity worldwide"
description: "Gerflor makes vinyl flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/gerflor"
publisher: "Brandwave"
---

# Gerflor: search popularity worldwide

Gerflor makes vinyl flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gerflor
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among vinyl and laminate flooring brands**: 29.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vinyl and laminate flooring brands | 2 | 29.6% | 40.5K |

- [Vinyl and laminate flooring brands](/demand/global-en/categories/vinyl-and-laminate-flooring-brands)

## How has branded search demand for Gerflor changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Gerflor worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 33.4% in May 2026 and was lowest at 25.2% in August 2026.

## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

- In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.
- In September 2026, Karndean lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 11.2% to 8.8%.
- In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.
- Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vinyl and laminate flooring brands | 49.5K | 29.3% | 2 |
| Nov 2025 | Vinyl and laminate flooring brands | 49.5K | 29.9% | 2 |
| Dec 2025 | Vinyl and laminate flooring brands | 40.5K | 30.2% | 2 |
| Jan 2026 | Vinyl and laminate flooring brands | 49.5K | 29.1% | 2 |
| Feb 2026 | Vinyl and laminate flooring brands | 49.5K | 29.8% | 2 |
| Mar 2026 | Vinyl and laminate flooring brands | 49.5K | 29.3% | 2 |
| Apr 2026 | Vinyl and laminate flooring brands | 49.5K | 30.1% | 2 |
| May 2026 | Vinyl and laminate flooring brands | 49.5K | 33.4% | 2 |
| Jun 2026 | Vinyl and laminate flooring brands | 40.5K | 29.3% | 2 |
| Jul 2026 | Vinyl and laminate flooring brands | 40.5K | 29.8% | 2 |
| Aug 2026 | Vinyl and laminate flooring brands | 33.1K | 25.2% | 2 |
| Sep 2026 | Vinyl and laminate flooring brands | 40.5K | 29.6% | 2 |

## How is Gerflor measured?

Brandwave collects information about searches that people make online using Gerflor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gerflor”

## Which vinyl and laminate flooring brands compete with Gerflor?

- [Tarkett](/demand/global-en/brands/tarkett): Head-to-head: /demand/global-en/compare/gerflor-vs-tarkett
- [Karndean](/demand/global-en/brands/karndean): Head-to-head: /demand/global-en/compare/gerflor-vs-karndean
- [Quick-Step](/demand/global-en/brands/quick-step): Head-to-head: /demand/global-en/compare/gerflor-vs-quick-step

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gerflor: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/gerflor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gerflor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.