---
title: "Genius: search popularity and Share of Search worldwide"
description: "Genius is free from bakery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/genius"
publisher: "Brandwave"
---

# Genius: search popularity and Share of Search worldwide

Genius is free from bakery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Genius
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among crumpets**: 8.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crumpets | 3 | 8.8% | 1M |

- [Crumpets](/demand/global-en/categories/crumpets)

## How has branded search demand for Genius changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Genius worldwide fell from 1.2M to 1M.
- Across the 11 months ending August 2026, Genius’ estimated Share of Search among crumpets worldwide decreased from 10.3% to 8.8%.
- Across the 11 months ending August 2026, Genius’ estimated Share of Search among crumpets worldwide peaked at 10.5% in April 2026 and was lowest at 7% in December 2025.

## How did search popularity change for crumpets worldwide in August 2026?

- Estimated monthly branded searches for Waitrose worldwide fell 18.7% over 11 measured months, from 1.5M to 1.2M in August 2026.
- Estimated monthly branded searches for Hovis worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
- Estimated monthly branded searches for Genius worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crumpets | 1.2M | 10.3% | 3 |
| Nov 2025 | Crumpets | 1.2M | 10% | 3 |
| Dec 2025 | Crumpets | 1M | 7% | 3 |
| Jan 2026 | Crumpets | 1.2M | 10.3% | 3 |
| Feb 2026 | Crumpets | 1M | 10% | 3 |
| Mar 2026 | Crumpets | 1.2M | 10.3% | 3 |
| Apr 2026 | Crumpets | 1.2M | 10.5% | 2 |
| May 2026 | Crumpets | 1.2M | 10.5% | 2 |
| Jun 2026 | Crumpets | 1M | 8.8% | 3 |
| Jul 2026 | Crumpets | 1M | 8.8% | 3 |
| Aug 2026 | Crumpets | 1M | 8.8% | 3 |
| Sep 2026 | Crumpets | — | — | — |

## How is Genius measured?

Brandwave collects information about searches that people make online using Genius’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “genius”

## Which crumpets compete with Genius?

- [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/genius-vs-sainsbury-s
- [Waitrose](/demand/global-en/brands/waitrose): Head-to-head: /demand/global-en/compare/genius-vs-waitrose
- [Warburtons](/demand/global-en/brands/warburtons): Head-to-head: /demand/global-en/compare/genius-vs-warburtons
- [Hovis](/demand/global-en/brands/hovis): Head-to-head: /demand/global-en/compare/genius-vs-hovis
- [Kingsmill](/demand/global-en/brands/kingsmill): Head-to-head: /demand/global-en/compare/genius-vs-kingsmill

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Genius: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/genius

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/genius. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.