---
title: "Gengo: search popularity and Share of Search worldwide"
description: "Gengo is translation services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/gengo"
publisher: "Brandwave"
---

# Gengo: search popularity and Share of Search worldwide

Gengo is translation services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gengo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among translation services**: 16.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Translation services | 3 | 16.8% | 22.2K |

- [Translation services](/demand/global-en/categories/translation-services)

## How has branded search demand for Gengo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gengo worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide decreased from 21.2% to 16.8%.
- Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide peaked at 21.2% in October 2025 and was lowest at 12.8% in June 2026.

## How did search popularity change for translation services worldwide in August 2026?

- In August 2026, Lionbridge gained estimated Share of Search among translation services worldwide, from 36.5% to 37.6%.
- In August 2026, TransPerfect gained estimated Share of Search among translation services worldwide, from 29.8% to 30.7%.
- In August 2026, Unbabel lost estimated Share of Search among translation services worldwide, from 4.9% to 3.3%.
- In August 2026, Smartling lost estimated Share of Search among translation services worldwide, from 6.3% to 5.2%.
- In August 2026, Lokalise rose from 5th to 4th among translation services worldwide.
- Estimated monthly branded searches for Gengo worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Translation services | 33.1K | 21.2% | 3 |
| Nov 2025 | Translation services | 27.1K | 18.5% | 3 |
| Dec 2025 | Translation services | 22.2K | 17.4% | 3 |
| Jan 2026 | Translation services | 33.1K | 20.3% | 3 |
| Feb 2026 | Translation services | 22.2K | 14.9% | 3 |
| Mar 2026 | Translation services | 22.2K | 14.2% | 3 |
| Apr 2026 | Translation services | 22.2K | 17.1% | 3 |
| May 2026 | Translation services | 18.1K | 14.7% | 3 |
| Jun 2026 | Translation services | 18.1K | 12.8% | 3 |
| Jul 2026 | Translation services | 22.2K | 16.4% | 3 |
| Aug 2026 | Translation services | 22.2K | 16.8% | 3 |
| Sep 2026 | Translation services | — | — | — |

## How is Gengo measured?

Brandwave collects information about searches that people make online using Gengo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gengo”

## Which translation services compete with Gengo?

- [Lionbridge](/demand/global-en/brands/lionbridge): Head-to-head: /demand/global-en/compare/gengo-vs-lionbridge
- [TransPerfect](/demand/global-en/brands/transperfect): Head-to-head: /demand/global-en/compare/gengo-vs-transperfect
- [Lokalise](/demand/global-en/brands/lokalise): Head-to-head: /demand/global-en/compare/gengo-vs-lokalise
- [Smartling](/demand/global-en/brands/smartling): Head-to-head: /demand/global-en/compare/gengo-vs-smartling
- [Unbabel](/demand/global-en/brands/unbabel): Head-to-head: /demand/global-en/compare/gengo-vs-unbabel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gengo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gengo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gengo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.